The blanket market has seen considerable growth due to a variety of factors.
• The blanket market has seen strong growth in recent years. It will grow from $8.14 billion in 2024 to $8.6 billion in 2025, at a CAGR of 5.6%.
This growth is driven by rising demand for home comfort products, the increasing popularity of weighted blankets, the growth of online retail sales, higher demand for luxury and premium blankets, and the expansion of e-commerce.
The blanket market is expected to maintain its strong growth trajectory in upcoming years.
• The blanket market is projected to grow strongly, reaching $10.52 billion by 2029, with a CAGR of 5.2%.
The growth is driven by greater awareness of eco-friendly products, rising global demand for decorative blankets, a shift toward comfort, increasing demand for personalized products, and urbanization. Key trends include technological advancements, smart technology integration, the use of sustainable materials, eco-friendly packaging, and the rise of travel-friendly blankets.
The expansion of the hospitality industry is expected to drive the growth of the blanket market. The hospitality industry, which includes hotels, restaurants, and entertainment, is expanding due to increased travel and rising disposable incomes. Blankets are a key part of the guest experience, providing comfort and warmth. For instance, in January 2023, the American Hotel and Lodging Association reported that hotel occupancy rates had increased by 9% from 2021, and projections suggest this trend will continue in 2023.
The blanket market covered in this report is segmented –
1) By Product Type: Electric Blanket, Regular Blanket
2) By Material Type: Wool, Cotton, Polyester, Other Material Types
3) By Sales Channel: Hypermarkets Or Supermarkets, Specialty Stores, Multi Brand Stores, Independent Stores Retailers, Online Retailers, Other Sale Channels
4) By End User: Commercial, Residential
Subsegments:
1) By Electric Blanket: Heated Throw Blankets, Heated Mattress Pads, Heated Electric Blankets With Dual Control, Ultra-Thin Electric Blankets
2) By Regular Blanket: Wool Blankets, Cotton Blankets, Fleece Blankets, Down And Down Alternative Blankets, Microfiber Blankets, Knitted Blankets
In the blanket market, companies are introducing innovative products like smart electric blankets to enhance consumer comfort and energy efficiency. Xiaomi launched the Mijia Smart Electric Blanket in October 2023, which offers features like smartphone-controlled temperature settings and quick-heating functions, providing users with a more customized and efficient heating experience.
Major companies operating in the blanket market are:
• Walmart Inc.
• Medline Industries Inc.
• Ralph Lauren Home
• Hudson’s Bay Company
• Pottery Barn
• Eddie Bauer LLC
• Nautica Home
• Beurer GmbH
• Pendleton Woolen Mills
• Silentnight Group Limited
• WestPoint Home
• Jarden Corporation
• BUDDEMEYER S/A
• Boll & Branch Co.
• Mellanni Fine Linens
• American Blanket Company
• URBANARA GmbH
• Qbedding.com
• Cuddledown Inc.
• Faribault Woolen Mill Co.
• Morphy Richards Ltd.
• Biddeford Blankets LLC
• Chellco Industries Limited
• Kanata Blanket Company
North America was the largest region in the blanket market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blanket market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.