What Is The Current and Historic Market Size Analysis Of The Bleisure Travel Market?
The bleisure travel market has seen considerable growth due to a variety of factors.
• The bleisure travel market has expanded significantly in recent years. It will rise from $430.86 billion in 2024 to $472.31 billion in 2025, at a CAGR of 9.6%.
This growth is due to the rise of remote and hybrid work models, greater focus on work-life balance, increased corporate travel and global business interaction, improved travel and hospitality services for business travelers, and more flexible work arrangements.
What Is The Forecast For The Bleisure Travel Market Size?
The bleisure travel market is expected to maintain its strong growth trajectory in upcoming years.
• The bleisure travel market is expected to grow strongly, reaching $676.77 billion by 2029, with a CAGR of 9.4%.
This growth is attributed to the evolution of hybrid and remote work arrangements, a rise in experiential and personalized travel preferences, advancements in travel technology, a focus on employee well-being, and the expansion of global business and trade opportunities. Key trends include AI integration, eco-friendly travel options, the expansion of digital nomadism, customized itineraries, and innovations in travel connectivity.
What Are The Essential Drivers Behind The Growth Of The Bleisure Travel Market?
The rising working-age population is expected to propel the growth of the bleisure travel market. Bleisure travel, which blends business and leisure travel, is becoming more popular as working-age populations grow, driven by increased life expectancy and higher birth rates in emerging economies. Bleisure travel enhances work-life balance and employee satisfaction, contributing to higher productivity and retention. For example, in November 2024, Gov.UK reported that the working-age population in the UK had reached 41.7 million in 2023.
How Is The Global Bleisure Travel Market Divided Into Key Segments?
The bleisure travel market covered in this report is segmented –
1) By Travel Type: Domestic, International
2) By Travel Duration: 2-4 Days, 1 Week, Above 1 Month
3) By Age Group: Millennial, Generation X, Other Age Groups
4) By Employee: Executives, Middle Management, Entry Level Employee
5) By Industries: Government, Corporate
Subsegments:
1) By Domestic: Weekend Getaways, Business Trip Extensions (Domestic), Short Leisure Trips
2) By International: International Business Trip Extensions, International Vacation Packages, Cross-Border Bleisure Trips
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How Are Emerging Trends Reshaping The Dynamics Of The Bleisure Travel Market?
Companies in the bleisure travel market are developing AI-powered platforms for corporate travel management and expense reporting to improve efficiency and compliance. In February 2022, Coupa Software launched Coupa Travel and Expense, an integrated platform that automates travel booking, itinerary management, and expense reporting, helping businesses streamline processes and improve user experience.
Who Are the Key Players In The Bleisure Travel Market?
Major companies operating in the bleisure travel market are:
• Marriott International Inc.
• Booking Holdings Inc.
• Carlson Wagonlit Travel (CWT)
• Expedia Group Inc.
• Hilton Worldwide Holdings Inc.
• Airbnb Inc.
• Hyatt Hotels Corporation
• Accor Group
• InterContinental Hotels Group PLC
• BCD Group
• The Priceline Group Inc.
• Flight Centre Travel Group Ltd.
• Cvent Holding Corp.
• Fareportal Inc.
• Travel Leaders Group Holdings LLC
• World Travel Holdings Inc.
• Aviareps AG
• FCM Travel Solutions
• CT Travel Group Ltd
• Wexas Ltd
• JTB TRAVELS LLP
• TravelPerk S.L.
What Are The Regional Insights Into The Bleisure Travel Market?
Europe was the largest region in the bleisure travel market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bleisure travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
