What Has Been the Progress and Growth of the Brain Health Functional Food And Beverage Market in Recent Years?
The brain health functional food and beverage market has seen considerable growth due to a variety of factors.
• The market size of brain health functional food and beverages has experienced a fast-paced expansion in recent years. It is projected to inflate from $20.7 billion in 2024 to $23.02 billion in 2025, indicating a compound annual growth rate (CAGR) of 11.2%.
Factors contributing to this sizeable growth in the historical timeframe include the increasing consciousness about cognitive health, prevalent neurological disorders, heightened demand for preventive healthcare, the broadening of the aging demographic, and a rising inclination towards natural and organic components.
What Can Be Expected from the Brain Health Functional Food And Beverage Market Size?
The brain health functional food and beverage market is expected to maintain its strong growth trajectory in upcoming years.
• The market for brain health functional food and drink is anticipated to experience substantial expansion in the coming years, projecting a growth to $34.83 billion in 2029 with an estimated compound annual growth rate (CAGR) of 10.9%.
This predicted expansion during the forecast period is a result of heightened consumer awareness towards mental health, widened scope of products centered on particular cognitive functions, rising instances of stress and mental exhaustion, amplified disposable income endorsing high-end products, and a higher availability of cognitive enhancement supplements in conventional retail outlets. Leading trends anticipated in the forecast period encompass various ingredient innovations, evolution of nootropic products, emphasis on clean-label and natural ingredients, advancements in delivery methods, and the inclusion of traditional products.
What Are the Critical Driver Fuelling The Brain Health Functional Food And Beverage Market's Growth?
The brain health functional food and beverage market is set to expand due to the surging demand for functional foods. These are foods enhanced with bioactive compounds, providing more than just basic nourishment but additional health benefits. They can enhance general well-being, reduce disease risk, and improve specific body functions. The increased awareness about health, prevalence of chronic illnesses, and the quest for preventive health measures have all ignited the demand for functional foods. Functional foods and beverages related to brain health can enhance cognitive performance and mental clarity, appealing to health-focused consumers. For instance, a study by the Council for Responsible Nutrition in the U.S. revealed that, in October 2023, among 3,192 adults aged 18 and above, 74% reported using dietary supplements, and 55% were regular users. Furthermore, 92% agreed that dietary supplements are crucial for general health. The perception of safety and quality of sports nutrition supplements rose by 5%, hitting 66%, while the numbers for weight management items climbed by 4%, standing at 56% currently. Therefore, the expanding demand for functional foods steers the growth of the brain health functional food and beverage market.
How Is The Brain Health Functional Food And Beverage Market segmented?
The brain health functional food and beveragemarket covered in this report is segmented –
1) By Product: Bakery Products, Dairy Products, Cereals And Gains, Baby Food, Nutritional Bars And Supplements, Other Products
2) By Ingredient: Anthocyanins, Choline, Resveratrol, Ashwagandha, Ginkgo Biloba, Omega 3, Vitamins And Minerals, L-Theanine, Curcumin, Other Ingredients
3) By Health Concern: Cognitive Function, Mood And Emotional Health, Sleep And Rest, Stress And Anxiety Management
4) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Specialty Stores, Online, Other Distribution Channels
5) By End User: Adults, Seniors, Children And Adolescents
Subsegments:
1) By Bakery Products: Whole Grain Bread, Brain-Boosting Muffins, Nut and Seed Bars, Functional Cookies
2) By Dairy Products: Yogurt (Probiotic), Cheese (Brain-Enhancing Varieties), Milk Alternatives (Fortified)
3) By Cereals and Grains: Whole Grain Cereals, Oatmeal and Porridge, Quinoa And Other Ancient Grains
4) By Baby Food: Organic Baby Cereals, Pureed Fruits and Vegetables with Added Nutrients, Brain-Boosting Snacks for Infants
5) By Nutritional Bars and Supplements: Protein Bars, Omega-3 Enriched Bars, Brain Health Supplements
6) By Other Products: Beverages, Snacks, Fortified Foods
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How Are New Trends Impacting The Size Of The Brain Health Functional Food And Beverage Market?
Leading firms in the brain health functional food and beverage market are putting their focus on the creation of innovative products such as brain-supporting botanical extract. This is set to offer natural, clinically approved elements that boost cognitive abilities and overall brain wellbeing. Brain-supporting botanical extracts come from plant-based compounds and are instrumental in enhancing cognitive function, boosting memory, aiding mental clarity, and guarding against cognitive deterioration. For example, Biotropics Malaysia Berhad unveiled Biokesum leaf extract in September 2023. This Malaysia-based natural health products company is known for its brain-nourishing flavonoids that aid memory and executive function improvement and amplify the presence of brain-derived neurotrophic factor (BDNF). The product's importance lies in delivering a unique, natural ingredient with verified cognitive benefits, responding to growing consumer demand for effective mental health supplements.
Who Are the Key Players In The Brain Health Functional Food And Beverage Market?
Major companies operating in the brain health functional food and beverage market are:
• Archer Daniels Midland Company (ADM)
• PepsiCo Inc.
• Unilever PLC
• Abbott Laboratories
• Danone SA
• General Mills Inc.
• Amway Corp.
• Herbalife Nutrition Ltd.
• Perrigo Company Plc
• Yakult Honsha Co Ltd.
• Thorne HealthTech
• Garden of Life
• Jarrow Formulas
• Vital Proteins
• Solgar Inc.
• Advanced Orthomolecular Research Inc.
• Elysium Health
• Zhou Nutrition
• Mind Lab Pro
• BrainMD Health
• Cerebelly
• Koios Beverage Corp.
What Is The Most Dominant Region In The Brain Health Functional Food And Beverage Market?
North America was the largest region in the brain health functional food and beverage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brain health functional food and beverage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
