What Does the Historical and Current Breakfast Cereal Market Size Trend Indicate?
The breakfast cereal market has seen considerable growth due to a variety of factors.
• In recent times, there has been a robust expansion in the breakfast cereal market. The projections suggest an increase from $67.01 billion in 2024 to $70.85 billion in 2025, corresponding to a compound annual growth rate (CAGR) of 5.7%.
Factors contributing to this growth during the historic period include a move toward more convenient breakfast choices by consumers, promotional activities and branding strategies, increased awareness of health and nutrition, emphasis on packaging and easy-to-carry options, as well as cultural and regional breakfast patterns.
How Does the Forecast Look for the Breakfast Cereal Market?
The breakfast cereal market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the breakfast cereal market is predicted to experience significant growth in the upcoming years, expanding to a total size of $88.66 billion in 2029, expanding at a compound annual growth rate (CAGR) of 5.8%.
This expected surge during the forecast period can be traced back to factors such as heightened awareness towards health and wellness, sustainable practices, the use of plant-based and functional ingredients, influences from global cuisine, and striking a chord with specific demography. Foreseen trends over the forecast period involve the introduction of new shapes and textures, carrying out sustainable packaging methods, customization and personalization, increasing the utilization of digital platforms for engagement and marketing, as well as adding more protein-packed choices.
Which Drivers Are Accelerating Growth In The Breakfast Cereal Market?
Global crop prices are declining due to overproduction, an occurrence prevalent in numerous countries worldwide. This trend could lead to lower raw materials costs, proving beneficial for food and beverage corporations. For example, the Cabinet Committee on Economic Affairs in India announced a bailout package valued at $842 million (Rs 7000 crore) in November 2022, as reported by Frontline, a national agriculture magazine. The financial aid is aimed at farmers in the sugar industry to establish a minimum selling price for refined sugar at Rs 29 per kilogram, since prices have recently dropped to Rs 23-24 due to overproduction. Additionally, it aims to create a stock reserve of 3 million tons of sugar that would last a year. Consequently, this crop surplus could enhance profit margins for entities within the food and beverage industry, including those manufacturing breakfast and cereal products. Increased profit margins may contribute to higher productivity rates within these organizations, potentially propelling the market's future growth.
How Are The Segments Defined Within The Global Breakfast Cereal Market?
The breakfast cereal market covered in this report is segmented –
1) By Type: Oats Breakfast Cereal, Grains Breakfast Cereal, Other Breakfast Cereal
2) By Product: Ready-To-Eat (RTE), Hot Cereals
3) By Packaging: Boxes, Pouches, Other Packaging
4) By Distribution Channel: Super markets Or Hyper markets, Convenience Stores, E-Commerce, Other Distribution Channels
Subsegments:
1) By Oats Breakfast Cereal: Instant Oats, Rolled Oats, Steel-Cut Oats
2) By Grains Breakfast Cereal: Corn-Based Cereals, Wheat-Based Cereals, Rice-Based Cereals, Multi-Grain Cereals
3) By Other Breakfast Cereal: Granola, Muesli, Puffed Cereals
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How Are New Trends Expected To Influence The Growth Of The Breakfast Cereal Market?
The adoption of robotics and automation technology is a rising trend among breakfast cereal manufacturing companies, as it allows them to enhance their production efficiency. These robotic systems handle everything from batching and conveying, to processing, storing, and packaging of cereal items – thereby shortening production cycle times and boosting output. Cereal makers are finding that automation not only improves factory conditions but also reduces contamination risks and the need for human involvement, creating a safer working and consumption environment. They often use collaborative or semi-autonomous robots for tasks like packaging. Establishments using fixed automation can see yield increases of at least 2-3% compared to manual production. Companies such as Colborne Foodbotics, ABB Group, Emerson Electric Co., and Schneider Electric S.E. are known for supplying automation equipment to cereal manufacturers.
Who Are the Key Players in the Breakfast Cereal Market?
Major companies operating in the breakfast cereal market include:
• Nestlé S.A.
• PepsiCo Inc.
• Abbott Nutrition
• The Kraft Heinz Company
• Associated British Foods plc
• General Mills Inc.
• Kellanova
• The Campbell Soup Company
• Post Holdings Inc.
• The Jordans & Ryvita Company Ltd.
• The Oetker Group
• The Quaker Oats Company
• TreeHouse Foods
• Calbee Inc.
• B&G Foods Inc.
• The Hain Celestial Group Inc.
• MOM Brands Company
• McKee Foods Corporation
• Cereal Partners Worldwide S.A.
• Grain Millers Inc.
• Weetabix Limited
• Nature's Path Foods Inc.
• Back to Nature's Food Company LLC
• Carman's Fine Foods
• Bob's Red Mill Natural Foods Inc.
• Bagrrys's India Limited
• Freedom Foods Group Limited
• The Muesli Company Pty Limited
• Nature's Best Inc.
• The Great Canadian Cereal Company Ltd.
• Attune Foods
• Malt-O-Meal
• Roman Meal Company
What Is The Most Dominant Region In The Breakfast Cereal Market?
Asia-Pacific was the largest region in the breakfast cereal market in 2024. North America was the second-largest region in the breakfast cereal market. The regions covered in the breakfast cereal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
