What is the Historic and Current Scenario of the Breastfeeding Accessories Market?
The breastfeeding accessories market has seen considerable growth due to a variety of factors.
•The market size for breastfeeding accessories has seen a significant increase in recent times. The market is projected to expand from a worth of $1.87 billion in 2024 to $2.02 billion in 2025, showing a compound annual growth rate (CAGR) of 8.2%.
Factors contributing to this growth during the historical period include heightened awareness and education, progression in product innovation, supportive healthcare initiatives, evolving societal norms, and workplaces adopting maternity-friendly policies.
What are the Forecasted Growth and Key Factors of the Breastfeeding Accessories Market?
The breastfeeding accessories market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high regarding the enlargement of the breastfeeding accessories market, with potential for substantial growth in the coming years. The value is projected to reach $2.85 billion by 2029, demonstrating a compound annual growth rate of 9.0%.
The anticipated growth over the forecast period can be associated with global health initiatives, eco-conscious and sustainable products, tailor-made solutions, the impact of parenting influencers, and technological advancements in milk storage solutions. Prime trends during the forecast period are anticipated to include wearable breastfeeding technology, nipple shields and protectors, customization or personalization of breast milk storage solutions, UV sterilization technology, modish designs, and the integration of telehealth.
What Are the Critical Driver Fuelling the Breastfeeding Accessories Market's Growth?
The escalating birth rate is anticipated to spur the expansion of the breastfeeding accessories market in the future. The birth rate is determined by the contrast between the average annual populace and the number of live births in that specific year. Breastfeeding accessories are chiefly utilized for newborn infants as they facilitate adequate milk intake for the baby, safeguard the mother's milk supply, and offer an easy and convenient way to feed. Consequently, a surge in the birth rate will amplify the breastfeeding accessories market. As per the data released by the Office for Health Improvement and Disparities, a governmental agency from the UK, in May 2024, there was a rise in the birth rate amongst women under 18 to 3.4 per 1,000 population in 2022 as opposed to the previous year. Hence, the escalating birth rate is a significant factor fueling the growth of the breastfeeding accessories market in the days ahead.
How Is the Breastfeeding Accessories Market segmented?
The breastfeeding accessories market covered in this report is segmented –
1) By Product Type: Nipple Care Products, Breast Shells, Breast Scales, Breast Pads, Breastmilk Preparation And Cleaning Products, Breastmilk Storage And Feeding
2) By Distribution Channel: Offline, Online
3) By End User: Hospitals, Clinics, Personal
Subsegments:
1) By Nipple Care Products: Nipple Creams And Ointments, Nipple Shields, Nipple Compresses
2) By Breast Shells: Hard Breast Shells, Soft Breast Shells, Silicone Breast Shells
3) By Breast Scales: Digital Breast Scales, Analog Breast Scales
4) By Breast Pads: Disposable Breast Pads, Washable Breast Pads, Silicone Breast Pads
5) By Breastmilk Preparation And Cleaning Products: Bottle Brushes, Sterilizers, Breast Pump Cleaning Solutions
6) By Breastmilk Storage And Feeding: Breastmilk Storage Bags, Breastmilk Storage Containers, Bottle Feeding Accessories, Teats And Nipples
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What New Trends Are Influencing the Breastfeeding Accessories Market?
Leading corporations in the breastfeeding accessories market are creating groundbreaking solutions like electric baby milk heaters for enhanced comfort and efficiency for breastfeeding moms. This technology allows them to prepare baby milk swiftly and securely, allowing them to multitask between career and parenting duties. Electric baby milk heaters are designed to heat up breast milk or formula quickly and safely to the perfect temperature for feeding babies. For example, in March 2024, Olam Agri Holdings, an agribusiness firm based in Singapore, initiated a Breastfeeding Support Programme in Cameroon to mark International Women’s Day. This venture, which is part of the company's pledge to extend nutrition access by 2030, provides its female employees with all-inclusive breastfeeding kits. These packages include key items such as a breast pump, comfort breast pads, an electric baby milk heater, and an electric baby bottle sanitizer – all designed to assist employed mothers in expressing and preserving breast milk during office hours. The initiative underscores Olam Agri's strong commitment to fostering working mothers on their breastfeeding path.
Who Are the Key Players in the Breastfeeding Accessories Market?
Major companies operating in the breastfeeding accessories market include:
• Koninklijke Philips NV
• Mayborn Group Limited
• Medela AG
• Pigeon Corporation
• Linco Baby Merchandise Works Co. Ltd.
• Artsana Group
• Mama's Milk Wrap LLC
• Ameda Inc.
• Newell Brands Inc.
• Willow Innovations Inc.
• NUK USA
• Lansinoh Laboratories Inc.
• Acute Ideas Co. Ltd.
• Happy Family Inc.
• Evenflo Feeding Inc.
• Fairhaven Health LLC
• TOMY International Inc.
• Cimilre Co. Ltd.
• Limerick Inc.
• Hegen Pte Ltd.
• Bblüv Group Inc.
• Simply Breastfeeding LLC
• NuAngel Inc.
• Zhejiang Rikang Baby Products Co. Ltd.
• Zenoff Products Inc.
• Nuby Inc.
• Hygeia Home Health LLC
What Is The Most Dominant Region In The Breastfeeding Accessories Market?
North America was the largest region in the breastfeeding accessories market in 2024. The regions covered in the breastfeeding accessories market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
