What Factors Propelled The Growth Of The Bubble Tea Market In The Past?
The bubble tea market has seen considerable growth due to a variety of factors.
•In recent times, the bubble tea market has experienced robust expansion. The market size is projected to increase from $3.12 billion in 2024 to $3.37 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.9%.
Factors such as cultural impact, popularity among the youth and fashionable appeal, a range of choices and personalization, strategic utilization of social media and marketing, and the shift towards health consciousness among consumers have contributed to this growth during the historic period.
What Is The Projected Growth And Market Size For The Bubble Tea Sector?
The bubble tea market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of bubble tea is predicted to witness a robust increase in the coming years. The market is projected to expand to "$4.71 billion by 2029 with data indicating a compound annual growth rate (CAGR) of 8.7%.
The surge within this projected time-frame is due to factors such as menu diversification, backing from celebrities and influencers, advancements in mobile order and delivery systems, sustainability efforts, and emphasis on specialty and premium quality. Noteworthy trends in the forecast period comprise specialty and limited-edition products, emphasis on health and wellness, the drive for customization and personalization, sustainability efforts, and a blend of fusion and experimentation.
What Factors Are Driving Growth In The Bubble Tea Market?
The bubble tea market is anticipated to be driven by the rising global tea consumption. Tea, which is primarily made by infusing dried and chopped leaves, often from the Camellia sinensis plant, into hot water, has long been a cherished drink worldwide. Its recent popularity surge has been spurred by its significant health benefits and versatility. As the interest in tea grows, consumers are likely to explore innovative tea-based drinks like bubble tea. This inclination towards the unique and rejuvenating beverage is predicted to stimulate the bubble tea market's growth. Also, the emergence of specialty tea stores and the convenience of online ordering have made bubble tea more accessible to consumers. For instance, a report from the United States Census Bureau in January 2024 revealed that the value of tea imports to the US, encompassing both flavored and unflavored types, surged to $508 million in 2022, a stark upsurge from $131 million thirty years ago. Consequently, an upswing in tea consumption is anticipated to propel the bubble tea market.
What Are The Main Segments Of The Global Bubble Tea Market?
The bubble tea market covered in this report is segmented –
1) By Type: Black Tea, Green Tea, Oolong Tea, White Tea, Other Types
2) By Flavor: Original, Fruit, Coffee, Chocolate, Other Flavors
3) By Component: Flavor, Creamer, Sweetener, Liquid, Tapioca Pearls, Other Components
Subsegments:
1) By Black Tea: Traditional Black Tea, Milk Black Tea, Fruit Black Tea Variants
2) By Green Tea: Traditional Green Tea, Milk Green Tea, Fruit Green Tea Variants
3) By Oolong Tea: Traditional Oolong Tea, Milk Oolong Tea, Flavored Oolong Tea Variants
4) By White Tea: Traditional White Tea, Flavored White Tea, White Tea With Additives
5) By Other Types: Herbal Tea, Fruit Tea, Floral Tea, Specialty Blends
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What Emerging Trends Are Influencing The Growth Of The Bubble Tea Market?
Key players in the bubble tea market are channeling their efforts into creating novel products, such as exclusive Coco jelly boba pearls, in order to amplify the client experience, elevate texture and shelf life, accommodate health-oriented consumers, and set their offerings apart in a bustling market. The Coco jelly boba pearls are distinctive chewy balls produced from fermented coconut water, adding a uniquely light and robust texture to bubble tea. For example, in March 2024, the American beverage company SPI West Port Inc., unveiled JENJI, a fresh range of ready-to-drink (RTD) boba teas, with an objective to leverage the escalating popularity of this beverage trend. The range encompasses four flavors—Original Milk Tea, Matcha Latte, Strawberry Latte, and Brown Sugar—packaged in 16.5 oz (490 mL) aluminum cans. These beverages contain no artificial colors or flavors.
Who Are the Key Players in the Bubble Tea Market?
Major companies operating in the bubble tea market include:
• Lollicup Inc.
• CuppoTee Company
• Bubble Tea House Company
• Ten Ren’s Tea Co. Ltd.
• Boba Box Limited
• Sumos Sdn Bhd
• Troika JC.
• Fokus Inc.
• Tea Time
• Kuaikeli Enterprise Co. Ltd.
• COCO International Co. Ltd.
• Kung Fu Tea
• Gong Cha
• Kevito Ltd.
• Qbubble Troika J C Inc.
• Biju Bubble Tea
• Bubbleology
• Chatime
• Comebuy
• Ding Tea
• Fanale Drinks
• Happy Lemon
• Heytea
• Koi Thé
• Nayuki
• OneZo
• Presotea
• Quickly
• Royaltea
• Sharetea
• The Alley
• The Tea Terrace
• The Whale Tea
What Is The Most Dominant Region In The Bubble Tea Market?
Asia-Pacific was the largest region in the bubble tea market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global bubble tea market during the forecast period. The regions covered in the bubble tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
