What Is The Current and Historic Market Size Analysis Of The Captive Portal Market?
The captive portal market has seen considerable growth due to a variety of factors.
• In the past few years, the captive portal market size has expanded at a swift pace. It is projected that it will increase from a worth of $1.01 billion in 2024 to a value of $1.17 billion in 2025, with the compound annual growth rate (CAGR) being 15.0%.
The historic surge in this market can be associated with factors such as the advent of the internet, escalating concerns about security, compliance with regulations, the rise of wi-fi networks, and the adoption of mobile devices.
What Is The Forecast For The Captive Portal Market Size?
The captive portal market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of the captive portal is anticipated to witness a swift expansion in the forthcoming years. The projected growth will reach $1.89 billion by 2029, with a compounded annual growth rate (CAGR) of 12.8%.
Factors driving the predicted growth include the demand for guest access, integration with identification providers, shifts in business and organization, increased cybersecurity consciousness, globalization, and the surge in remote working. Significant trends expected during this period encompass technological innovation, progression in authentication processes, enhancements in user experience, the spread of devices, technological advancements, integration with IoT devices, the application of blockchain for identity verification, and high-level threat protection.
What Are The Essential Drivers Behind The Growth Of The Captive Portal Market?
The captive portal market's expansion is anticipated to be fueled by a surge in Internet penetration. Internet penetration pertains to the populace's percentage that possesses Internet access. Captive portals help control internet penetration by providing free or inexpensive internet in regions where conventional fixed-line or mobile broadband is inaccessible or high-priced. For instance, as per the International Telecommunication Union, a United Nations agency based in Switzerland that handles information and communication technologies, it was recorded in September 2023 that about 67% of the global population, or 5.4 billion individuals, are at present internet users. This shows an increase from 5.3 billion users (66% of the global population) in 2022. Consequently, the captive portal market is gaining momentum due to heightened internet penetration.
How Is The Global Captive Portal Market Divided Into Key Segments?
The captive portal market covered in this report is segmented –
1) By Type: Vendor-Native Captive Portal, External Captive Portal
2) By Offering: Platform, Services
3) By Location: Indoor, Outdoor
4) By End-Use: Hospitality And Leisure, Travel And Transportation, Entertainment, Coworking Spaces, Internet Service Providers (ISPs), Shopping Malls And Retail Outlets, Other End-Users
Subsegments:
1) By Vendor-Native Captive Portal: Integrated Captive Portal Solutions, Customizable Vendor-Native Solutions
2) By External Captive Portal: Third-Party Hosted Portals, Cloud-Based Captive Portal Solutions
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How Are New Trends Impacting The Size Of The Captive Portal Market?
Major corporations active in the captive portal market concentrate on product innovation, incorporating advanced technology solutions like cloud-based Wi-Fi platforms with captive portal functions, to fortify their market stand. A cloud-based Wi-Fi platform with captive portal capabilities is a network solution operating via cloud, providing Wi-Fi services and integrating a captive portal attribute. For instance, GlobalReach Technology, a wireless internet service provider based in the UK, introduced Trusted Wi-Fi, a pioneering cloud-based Wi-Fi platform, in May 2023. This innovation in rapid deployment of bespoke, large-scale Wi-Fi portal services is particularly designed for managed service providers (MSPs) and broadband carriers, facilitating speedy launches of Wi-Fi services customized for its patrons. Trusted Wi-Fi offers features including a customizable captive portal with branding options, various authentication methods, anonymized data capture, and powerful analytics. This platform is constructed to flawlessly harmonize with any vendor's Wi-Fi hardware, providing inclusive hardware support and supervision. This solution enables enterprises to efficiently control thousands of top-tier services through a single dashboard, leading to significant cost reductions and streamlined time-to-market operations.
Who Are the Key Players In The Captive Portal Market?
Major companies operating in the captive portal market report are:
• Cisco Systems Inc.
• Juniper Networks Inc.
• Arista Networks Inc.
• Intelsat S.A.
• Aruba Networks
• Extreme Networks Inc.
• NETGEAR Inc.
• Anuvu LLC
• WatchGuard Technologies Inc.
• Boingo Wireless Inc.
• Grandstream Networks Inc.
• Satcom Direct Inc.
• Enea AB
• Ray Corporation
• Purple Wi-Fi Ltd.
• GlobalReach Technology Ltd.
• Skyfii Limited
• Aventra Communications Inc.
• Godzone Wi-Fi LLC
• Nexnet Solutions GmbH
• IronWifi Inc.
• Cloud4Wi Inc.
• Performance Network Inc.
• Cloudi-Fi
• WifiGem Inc.
• Spotipo Inc.
What Are The Regional Insights Into The Captive Portal Market?
North America was the largest region in the captive portal market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the captive portal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
