What Fueled The Previous Growth In The Car Air Freshener Market?
The car air freshener market has seen considerable growth due to a variety of factors.
• The car air freshener market has shown strong growth in recent years. It will increase from $2.45 billion in 2024 to $2.58 billion in 2025, at a compound annual growth rate (CAGR) of 5.5%.
The growth is driven by rising disposable incomes, expanding e-commerce, changes in lifestyle, increased time spent in cars, and the influence of social media.
What Can Be Expected from the Car Air Freshener Market Size?
The car air freshener market is expected to maintain its strong growth trajectory in upcoming years.
• The car air freshener market is forecasted to grow to $3.16 billion by 2029 at a CAGR of 5.2%.
Growth drivers include an increasing number of vehicles, rising consumer awareness, urbanization, environmental concerns, and global tourism. Trends include new fragrances and designs, ease of use, customizable air fresheners, the demand for premium and luxury products, and a preference for sustainable, biodegradable air fresheners.
What Are the Critical Driver Fuelling The Car Air Freshener Market's Growth?
The increasing demand for luxury cars is expected to drive the car air freshener market. Luxury cars are high-end vehicles that require premium accessories such as air fresheners to maintain a fresh and comfortable atmosphere. The demand for luxury cars is growing due to higher disposable incomes and consumer preference for advanced features. In April 2023, it was reported that Jaguar and Maserati had significant sales of luxury SUVs in Australia. The demand for luxury cars is contributing to the growth of the car air freshener market.
How Is The Car Air Freshener Market segmented?
The car air freshener market covered in this report is segmented –
1) By Product Type: Clip-On, Plug-Ins, Spray Or Aerosol, Paper, Hanging, Other Product Types
2) By Product Form: Crystal, Foam, Gel, Liquid, Powder, Other Product Forms
3) By Fragrance: Scented, Unscented
4) By Sales Channel: Hypermarkets Or Supermarkets, Convenience Stores, Departmental Stores, Independent Stores, Online Retailers, Other Sales Channels
5) By End-User: Sports Car, Mid-Range Car, SUV, Other End-Users
Subsegments:
1) By Clip-On: Vent Clip-On Air Fresheners, Dashboard Clip-On Air Fresheners
2) By Plug-Ins: Electric Plug-In Air Fresheners, USB Plug-In Car Air Fresheners
3) By Spray Or Aerosol: Aerosol Spray Air Fresheners, Odor Eliminator Sprays, Travel-Sized Spray Fresheners
4) By Paper: Cardboard Paper Air Fresheners, Paper Car Freshener With Scented Oils
5) By Hanging: Hanging Paper Fresheners, Hanging Gel Fresheners, Hanging Vent Fresheners
6) By Other Product Types: Gel-Based Air Fresheners, Scented Oil Diffusers, Clip-On Gel Fresheners, Natural Car Fresheners (Essential Oils)
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What Trends Are Reshaping The Future Of The Car Air Freshener Market?
Companies in the car air freshener market are developing long-lasting fragrances using gel-based hanging fresheners. These products slowly release a pleasant scent to improve air quality inside vehicles. In December 2023, Godrej aer launched the Godrej aer O, a gel-based hanging car freshener available in Musk After Smoke, Rose Blossom, and Cool Aqua variants. This product aims to elevate the driving experience by offering fresh, customizable scents.
Who Are the Key Players In The Car Air Freshener Market?
Major companies operating in the car air freshener market are:
• Procter & Gamble Co.
• Henkel AG Co. KG
• Reckitt Benckiser Group Plc
• ST Corporation
• SC Johnson Inc.
• Amway Corp.
• Newell Brands Inc.
• Church & Dwight Co. Inc.
• Liby Group
• Godrej Consumer Products Ltd.
• Kobayashi Pharmaceutical Co. Ltd.
• Yankee Candle Company
• Car-Freshener Corporation
• Farcent Enterprise Co. Ltd.
• ACS Giftware Industrial Ltd.
• California Scents
• American Covers Inc.
• Abro Industries Inc.
• Air Delights Inc.
• Chic Accessories
• Fujian Mengjiaolan Daily Chemicals Co. Ltd.
• Scott's Liquid Gold Inc.
• Ada Electrotech (Xiamen) Co. Ltd.
• Auto Expressions
• Car Mate USA Inc.
What Is The Most Dominant Region In The Car Air Freshener Market?
Europe was the largest region in the car air freshener market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the car air freshener market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
