The car modification market has seen considerable growth due to a variety of factors.
• In recent times, the size of the car modification market has been experiencing consistent growth. The market is projected to expand from $58.84 billion in 2024 to $61.54 billion in 2025, boasting a compound annual growth rate (CAGR) of 4.6%.
Factors contributing to the growth observed in the historical phase include cultural preferences and trends, advancements within the automotive industry, prevailing economic circumstances, regulations, and impact from social media.
The car modification market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the car modification market size is projected to experience consistent growth, increasing to $70.33 billion by 2029 with a compound annual growth rate (CAGR) of 3.4%.
This growth during the forecasted period can be attributed to factors such as the prevalence of DIY culture, developments in electric vehicles (EVs), emphasis on ecologically friendly modifications, changing societal lifestyles, and governmental incentives. Some key trends anticipated during this period include the incorporation of sophisticated infotainment systems, customization for autonomous driving capabilities, performance tuning for electric vehicles, focus on improving aerodynamics, the introduction of cutting-edge lighting systems, and the rise in off-road and adventure modifications.
The car modification market is projected to experience considerable growth due to the increasing interest in autonomous vehicles. Autonomous vehicles, also known as self-driving or driverless cars, do not require human interference for navigation and operation. These vehicles greatly benefit from car modifications in terms of increased functionality, safety, and improved user experience. For example, the National Highway Traffic Safety Administration (NHTSA), a US governmental agency, suggests that by December 2022, there will be an estimated 3.5 million autonomous vehicles in the United States, and this number is expected to grow to 4.5 million by 2030. This increasing interest in autonomous vehicles is fueling the expansion of the car modification market. The car modification market's growth is also being driven by a surge in demand for personalized vehicles. Personalized vehicles are those tailored to meet the specific preferences and requirements of the owner, involving custom modifications to interior layouts, entertainment features, and driving dynamics. For example, a McKinsey & Company survey in July 2022 found that approximately 84% of Chinese luxury car buyers believe vehicle personalization is crucial, and 60% of customers prefer customized services throughout the purchasing journey. As such, the escalating demand for personalized vehicles is spurring on the development of the car modification market.
The car modification market covered in this report is segmented –
1) By Type: Overall Modification, Local Modification
2) By Category: Performance, Cosmetic
3) By Vehicle: Sports Cars, Sedans, Sports Utility Vehicle(SUVs), Trucks, Motorcycles
4) By Sales Channel Type: Retailers, Original Equipment Manufacturer(OEMs), Repair Shops, Wholesalers And Distributors
Subsegments:
1) By Overall Modification: Engine Performance Upgrades, Suspension And Handling Modifications, Exterior Body Kits, Interior Upgrades
2) By Local Modification: Custom Paint Jobs, Wheel And Tire Upgrades, Lighting And Electrical Modifications, Audio And Entertainment System Enhancements
The car modification market's key players, are innovating and introducing new offerings like automotive paints, with intentions to broaden their clientele, accelerate sales, and increase market revenue. Automotive paints, designed specifically for cars, serve dual purposes - protection and beautification. A case in point, RMA Automotive, a Thailand-based car modification service provider, in March 2022, launched RMA Paint. This product stands out for its ability to offer customers an endless array of color options, not limited by the conventional operational constraints of an OEM's manufacturing unit. This product enables OEMs to experiment with unusual and limited-edition hues without adding to their production facility's complexity. Moreover, companies can purchase unique paint colors that align with their brand's color palette.
Major companies operating in the car modification market report are:
• BBS Kraftfahrzeugtechnik AG
• Toyota Racing Development
• Brabus GmbH
• Roush Performance
• 3M Company
• Vorsteiner Inc.
• KW Automotive GmbH
• Hennessey Performance Engineering
• Bilstein
• ALPINA Burkard Bovensiepen GmbH + Co. KG
• Twisted Automotive Limited
• Carroll Shelby International
• Mansory Design & Holding GmbH
• Renntech Inc.
• Gemballa GmbH
• Monster Customs Atlanta
• Dreamworks Motorsports Inc.
• ABT America
• Krazy House Customs
• APEX Integration LLC
• Akrapovic D.D.
• Novitec GmbH Co. KG
• Liberty Walk Co. Ltd.
• Kar Zone
• AC Schnitzer
• Skg Modifiers
North America was the largest region in the car modification market in 2024. The regions covered in the car modification market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.