The car subscription market has seen considerable growth due to a variety of factors.
• The automobile subscription industry has been expanding at a rapid pace over the last few years. It is projected to surge from a market value of $8.09 billion in 2024 to $10.5 billion in 2025, reflecting a compound annual growth rate (CAGR) of 29.8%.
The historical growth of this sector can be associated with several factors such as evolving consumer tastes, urban sprawl, traffic gridlocks, the burgeoning share economy, the appeal of flexible mobility options, innovative business paradigms, as well as the inclusion of maintenance and insurance.
The car subscription market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations are high for a noteworthy expansion in the car subscription market size in the upcoming years. The market is projected to magnify to a worth of $30.29 billion by 2029, progressing at a compound annual growth rate (CAGR) of 30.3%.
Eminent growth drivers throughout the predicted period include economic fluctuations, heightened ecological awareness, solutions for corporate fleets, regulatory backing, and an emphasis on enhancing the user experience. Future trends within the projection period comprise of adaptable ownership models, synergies with mobility apps and platforms, collaborative initiatives with auto manufacturers and dealerships, availability of trial periods and test-driving options, as well as the application of data analytics for crafting personalized offers.
The rising trend of car-sharing and ride-hailing services is set to stimulate the car subscription market's expansion in the future. Car sharing is a type of car rental where people borrow cars for short durations, often by the hour, while ride-hailing involves summoning a local driver via a smartphone app to take individuals from one location to another. Car subscriptions play a significant role in car-sharing and ride-hailing services by offering members a cheaper, more flexible, and convenient vehicle access method. For example, data from CoMoUK, a UK-based charity, reveals that the number of members in the car club rose from 767,899 in March 2023 to 798,814 in March 2024, indicating an increase of 342,233 members. Hence, the uptrend of car-sharing and ride-hailing services fuel the growth of the car subscription market.
The car subscription market covered in this report is segmented –
1) By Service Provider: Original Equipment Manufacturer (OEM) Or Captives, Independent Or Third Party Service Providers
2) By Subscription Period: More Than 12 Months, 6 To 12 Months, 1 To 6 Months
3) By Vehicle: Luxury Car, Executive Car, Economy Car, Other Vehicles
4) By End-Use: Private, Corporate
Subsegments:
1) By Original Equipment Manufacturer (OEM) Or Captives: Manufacturer-Backed Subscription Services, Brand-Specific Subscription Platforms
2) By Independent Or Third Party Service Providers: Car Rental Companies, Mobility-As-A-Service (Maas) Providers, Online Platforms And Startups
Leading firms in the car subscription market are concentrating on the development of cutting-edge digital platforms, like white-label technology platforms, to cater to the demands of their existing customers more proficiently. Essentially, a white-label technology platform is a software solution developed and controlled by one corporation but given a new brand and sold by another corporation. As an example, Banco Santander S.A., a financial services business based in Spain, launched Ulity in June 2022. This is a white-label technology platform that creates subscription-based solutions for the mobility service sector. Uniquely, Ulity tailors solutions to the requirements of businesses, regardless of size and distinct business goals, enabling them to provide immediately usable vehicles to customers sans any long-term commitment. This software can devise subscription-based solutions, reduce the cost of setting up vehicle fleets for businesses and professionals, diversify existing fleets, extend fleet lifespan, and adapt management to fluctuating demand.
Major companies operating in the car subscription market report are:
• Volkswagen AG
• Toyota Motor Corp.
• BMW AG
• Mercedes-Benz Group AG
• Hyundai Motor Co.
• Nissan Motor Co. Ltd.
• Porsche AG
• Volvo Car Corporation
• Cox Enterprises Inc.
• Jaguar Land Rover Limited
• Hertz Global Holdings Inc.
• Lyft Inc.
• Tata Motors Limited
• Sixt SE
• Onto Ltd.
• ZoomCar
• Carly Holdings Limited
• Canoo Inc.
• OpenRoad Auto Group
• Clutch Technologies LLC
• Facedrive Inc.
• Wagonex Limited
• Cluno GmbH
• Carvolution
• MylesCar
North America was the largest region in the car subscription market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the car subscription market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa