The conditioning agent market has seen considerable growth due to a variety of factors.
• The conditioning agent market has seen substantial growth in recent years. It is projected to increase from $11.08 billion in 2024 to $11.86 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.1%.
This growth is driven by increasing consumer awareness, urbanization, lifestyle changes, expansion in the personal care industry, and rising disposable incomes.
The conditioning agent market is expected to maintain its strong growth trajectory in upcoming years.
• The conditioning agent market is expected to reach $15.41 billion by 2029, growing at a CAGR of 6.8%.
Growth will be driven by the increasing demand for personal care products, growing awareness of hair and skin health, the expansion of the cosmetics industry, natural and organic product trends, and an aging population. Key trends include a rise in personal care product usage, growth in the hair care segment, the popularity of multifunctional products, and a rise in consumer awareness.
The growth of the cosmetic industry is expected to drive the conditioning agent market. The demand for skincare products and innovations in formulations are fueling the cosmetic industry's expansion. Conditioning agents enhance the texture and hydration of hair and skin in various personal care products. The International Trade Administration reported in July 2022 that the Canadian cosmetic market reached $1.2 billion in 2021 and is projected to grow annually by 1.45%, reaching $1.8 billion by 2024. This growth is helping to expand the conditioning agent market.
The conditioning agent market covered in this report is segmented –
1) By Type: Skin Conditioning Agents, Hair Conditioning Agents, Fabric Conditioning Agents
2) By Price Range: Economic, Medium, Premium
3) By Sales Channel: Hypermarket Or Supermarket, Departmental Stores, Online, Others Sales Channel
4) By Application: Creams And Lotions, Body Wash, Face Wash, Shampoo, Hair Conditioners, Hair Serum And Gels, Fabric Conditioners, Other Applications
Subsegments:
1) By Skin Conditioning Agents: Emollients, Humectants, Occlusives, Anti-Aging Agents, Soothing And Healing Agents, Moisturizers, Exfoliants
2) By Hair Conditioning Agents: Silicone-Based Conditioners, Protein-Based Conditioners, Fatty Alcohol-Based Conditioners, Natural Oil-Based Conditioners, Humectants For Hair, Anti-Frizz Agents, pH Adjusters For Hair, Detangling Agents
3) By Fabric Conditioning Agents: Softening Agents, Anti-Static Agents, Fragrance Agents, Color Protecting Agents, Water Repellent Agents, Anti-Wrinkle Agents, Fabric Refreshers And Odor Neutralizers
Companies in the conditioning agent market are focusing on developing sustainable products, such as quat-free conditioning agents, to cater to the growing demand for ethical and eco-friendly personal care products. For example, in May 2023, Croda International plc, a UK-based chemical company, launched Incromine BD, a quat-free conditioning agent. This product is biodegradable, vegan-friendly, and cruelty-free, offering excellent detangling benefits while aligning with the clean beauty movement.
Major companies operating in the conditioning agent market are:
• BASF SE
• Dow Inc.
• Evonik Industries AG
• Solvay S.A.
• Kao Corporation
• Akzo Nobel N.V.
• Eastman Chemical Company
• Wacker Chemie AG
• Lonza Group Ltd.
• Nouryon
• Symrise AG
• Stepan Company
• Croda International Plc
• Lubrizol Corporation
• Ashland Global Holdings Inc.
• Momentive Performance Materials Inc.
• Vantage Specialty Chemicals
• Galaxy Surfactants Ltd.
• Seppic
• Gattefossé
• United-Guardian Inc.
Europe was the largest region in the conditioning agent market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the conditioning agent market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.