The consumer identity and access management market has seen considerable growth due to a variety of factors.
• The size of the consumer identity and access management market has seen significant growth in the recent past. The projected growth is from $36.26 billion in 2024 to $41.99 billion in 2025, representing a compound annual growth rate (CAGR) of 15.8%.
This trend during the historical period can be traced back to factors such as customized personal experiences, the surge in mobile app usage, expansion of e-commerce, concerns over user data safety, and adherence to regulatory norms.
The consumer identity and access management market is expected to maintain its strong growth trajectory in upcoming years.
• Predictions suggest a swift escalation in the size of the consumer identity and access management market, reaching an anticipated value of $86.6 billion by 2029 with a compound annual growth rate (CAGR) of 19.8%.
This surge over the forecast period is linked to the development of consent management, identity verification services, digital services expansion, innovative user-centric identity management, global business expansion, and an evolution in GDPR and privacy regulations. The forecast period also points towards the rise of several trends including the adoption of multi-factor authentication (MFA), privacy compliance paired with consent management, the utilisation of progressive profiling for accumulating user data, implementation of identity verification and anti-fraud precautions, the emergence of cloud-based CIAM solutions, and the inclusion of globalization and localization features.
The anticipated rise in the utilization of Internet of Things (IoT) devices is predicted to bolster the expansion of the consumer identity and access management market in the coming future. The IoT is an interconnected system of internet-enabled objects that have the capacity to accumulate and exchange data via a wireless network, void of human interaction. The advent of IoT brings along potential security and confidentiality challenges, which could potentially hinder customer confidence and the worth of these emerging technologies. Consequently, IoT entities are turning to CIAM, given its essential role in ensuring the security of user identities. For example, as per the TechJury Report, it's estimated that 18.8 billion IoT devices would be functional globally by the conclusion of 2024. Hence, the rising utilization of Internet of Things (IoT) devices is fuelling the consumer identity and access management market's uptrend.
The consumer identity and access management market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Organization Size: Large Enterprises, SMEs
4) By Vertical: Banking, Financial Services, And Insurance (BFSI), Healthcare, IT And Telecom, Consumer Goods And Retail, Energy And Utility, Public Sector, Other Verticals
Subsegments:
1) By Solutions: Identity Verification Solutions, Authentication Solutions, User Management Solutions, Single Sign-On (SSO) Solutions
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training Services
Leading organizations active in the arena of consumer identity and access management are offering decentralized identity management solutions to cater to a broader clientele, increase sales, and boost profits. A decentralized identity management system supports individuals in controlling their private data and electronic identity, which is safely deposited and regulated on a decentralized blockchain network, thus lessening the dependence on central authorities for identification verification. For instance, Ping Identity Corporation, an American software firm, introduced PingOne Neo, a decentralized identity management system, in March 2023 that satisfies various standards. The standout feature of PingOne Neo is that it refines data protection, confidentiality, and individuals' control while concurrently reducing the organizations' resource and compliance-based obstacles. PingOne Neo accomplishes this by simplifying the collection of authenticated data from a trusted source via verifiable credentials, regardless of whether these sources are within or outside the company. Additionally, Neo drastically decreases the threat of identity theft for individuals and strengthens the security standpoint of organizations by quickly building trust with individuals based on their digital credentials.
Major companies operating in the consumer identity and access management market include:
• International Business Machines Corporation
• Microsoft Corporation
• Okta Inc.
• Ping Identity Corporation
• ForgeRock Inc.
• LoginRadius Inc.
• Janrain Inc.
• Salesforce. com Inc.
• Akamai Technologies Inc.
• Onegini B. V.
• Centrify Corporation
• Mitek Systems Inc.
• LexisNexis Risk Solutions Group
• GB Group plc
• Aware Inc.
• iWelcome B. V.
• Acuant Inc.
• RSA Security LLC
• Oracle Corporation
• CA Technologies
• Dell EMC
• Hitachi ID Systems Inc.
• Intel Corporation
• Amazon Web Services Inc.
• McAfee
• CyberArk Software Ltd.
• Thales Group
• Micro Focus International plc
• One Identity LLC
• SailPoint Technologies Holdings Inc.
North America was the largest region in the consumer identity and access management (CIAM) market in 2024. Europe was the second-largest market in the consumer identity and access management (CIAM) market share. The regions covered in the consumer identity and access management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa