What Has Been The Evolution of the Cookie And Website Tracker Scanning Software Market in Recent Years?
The cookie and website tracker scanning software market has seen considerable growth due to a variety of factors.
• The cookie and website tracker scanning software market has witnessed strong growth recently. It will rise from $1.48 billion in 2024 to $1.74 billion in 2025, reflecting a compound annual growth rate (CAGR) of 17.5%.
This expansion is due to the growth of e-commerce, remote working, an increase in cyberattacks and data breaches, privacy concerns, economic growth, and the availability of free open-source software for cookie scanning.
What Is the Forecasted Market Size and Growth Rate for The Cookie And Website Tracker Scanning Software Market Size In The Coming Years?
The cookie and website tracker scanning software market is expected to maintain its strong growth trajectory in upcoming years.
• The cookie and website tracker scanning software market is expected to grow to $3.28 billion by 2029, at a CAGR of 17.2%.
This growth can be attributed to rising concerns about online privacy, increasing mobile device usage, growing demand for cloud-based solutions, higher demand for cookie and website tracker scanning software, and the expansion of digital marketing. Major trends include advancements in scanning technologies, technological innovations, the rise of new facilities, collaborations, and product innovation.
What Factors Are Driving Growth In The Cookie And Website Tracker Scanning Software Market?
The rise in cyber-attacks and data breaches is expected to drive the growth of the cookie and website tracker scanning software market. Malicious activities such as unauthorized access and exposure of sensitive data are increasing due to factors like ransomware attacks, insider threats, and system vulnerabilities. Cookie and website tracker scanning software plays a crucial role in cybersecurity by identifying and blocking malicious trackers, ensuring compliance, and optimizing website performance. The Identity Theft Resource Center reported that data breach incidents increased by 68% in 2022, underscoring the importance of such software in managing cybersecurity risks.
What Are The Main Segments Of The Global Cookie And Website Tracker Scanning Software Market?
The cookie and website tracker scanning software market covered in this report is segmented –
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
Subsegments:
1) By Cloud-Based: Subscription-Based Cloud Software, Pay-Per-Use Cloud Software
2) By On-Premise: License-Based On-Premise Software, Customizable On-Premise Solutions
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What Trends Are Reshaping The Future Of The Cookie And Website Tracker Scanning Software Market?
Companies in the cookie and website tracker scanning software market are developing tools to eliminate third-party cookies and protect user privacy. These tools monitor website trackers to prevent cross-site tracking and personalized ads. In January 2024, Google launched Tracking Protection, which blocks third-party cookies and limits cross-site tracking as part of its Privacy Sandbox initiative.
Who Are the Key Players In The Cookie And Website Tracker Scanning Software Market?
Major companies operating in the cookie and website tracker scanning software market are:
• ESPN Inc.
• Daily Mail and General Trust plc
• Trustwave Holdings Inc.
• OneTrust LLC
• Sourcepoint Inc.
• Quantcast Corporation
• Piwik PRO GmbH
• Clarip Inc.
• Crownpeak Technology Inc.
• TrustArc Inc.
• Osano Inc.
• Iubenda S.r.l.
• Trunomi Ltd.
• Cookiebot
• Cookie Script LLC
• The Media Trust Company
• CookieYes
• Termly Inc.
• Secure Privacy
• Clym Ltd.
• Noyb
• CookieHub
• Consent Management Provider (CMP)
What Is The Most Dominant Region In The Cookie And Website Tracker Scanning Software Market?
North America was the largest region in the cookie and website tracker scanning software market in 2024. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
