What are the Historical Developments and Current Growth Metrics of the Cranberries Market?
The cranberries market has seen considerable growth due to a variety of factors.
• In recent times, the cranberries industry has witnessed robust growth. The market is forecasted to increase from $2.35 billion in 2024 to $2.47 billion in 2025, achieving a compound annual growth rate (CAGR) of 5.0%.
This significant growth during the historic period can be credited to factors such as the rise in conventional use of food items, heightened consumer consciousness regarding health advantages, expansion in cranberry farming, surge in demand for ready-to-eat snacks, and an uptick in demand from the processing sector.
What is the Forecasted Market Size and CAGR for the Cranberries Market?
The cranberries market is expected to maintain its strong growth trajectory in upcoming years.
• The market of cranberries is likely to experience a consistent expansion in the forthcoming years, forecasting a reach to $2.96 billion in 2029 with a compound annual growth rate (CAGR) of 4.7%.
Factors contributing to this projected rise include an increasing inclination towards cranberry-infused functional drinks, a surge in vegan and plant-based food preferences, higher demand for organic and natural commodities, an escalated consumer interest in dietary habits, alongside a growing awareness about urinary tract infection (UTI) prevention. Predominant trends during the forecast period comprise health and wellness products derived from cranberries, introduction of new cranberry flavor profiles, sustainability-focused products, use of organic components, and novel advancements in processing methodologies.
What Key Factors and Trends Are Driving The Growth Cranberries Market?
The expansion of the cranberries market is predicted to be fueled by the escalating consumer interest in organic products. Organic goods are defined as those that are cultivated and refined in accordance with organic farming regulations. These regulations forbid the use of synthetic pesticides, fertilizers, genetically engineered organisms (GMOs), and other artificial elements. The demand for organic goods is increasing due to various reasons, including growing health awareness amongst consumers and the rising knowledge about the negative environmental consequences of traditional farming methods. Cranberries provide a natural sour flavor and health benefits in organic food items, meeting the consumers' preference for organic and pesticide-free alternatives. For example, a survey from the Organic Trade Association (OTA), a commerce association for the organic industry in North America, in June 2022, displayed that organic industry sales outshined $63 billion. This included a total growth of $1.4 billion (2%) from the previous year. In addition, organic food, which made up more than 90% of organic product sales, observed a 2% growth, totaling $57.5 billion. Consequently, the mounting consumer demand for organic items is propelling the cranberries market.
What Are The Market Segments In The Cranberries Market?
The cranberries market covered in this report is segmented –
1) By Product Type: Fresh Fruits, Freeze Dried, Air Dried, Other Product Types
2) By Nature: Conventional, Organic
3) By End-User: Bakery, Confectionaries, Dairy Products, Beverages, Cereals, Other End Users
Subsegments:
1) By Fresh Fruits: Fresh Cranberries
2) By Freeze Dried: Freeze-Dried Cranberry Pieces, Freeze-Dried Cranberry Powder
3) By Air Dried: Air-Dried Cranberry Pieces, Air-Dried Cranberry Powder
4) By Other Product Types: Cranberry Juice, Cranberry Extract, Cranberry Sauces
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How Are New Trends Impacting The Size Of The Cranberries Market?
Key players in the market for cranberries are concentrating on developing cutting-edge products like standardized entire cranberry fruit powder, in order to boost their competitive standing. This standardized powder from whole cranberry fruits is essentially a finely ground cranberry powder that maintains a uniform concentration of active ingredients. For instance, in January 2022, Fruit d’Or, a cranberry processing corporation based in Canada, introduced Pro Cran d’Or and Pro Cran Naturelle 80-mesh cranberry powders, intended for use in softgels and gummies - the first powders ever produced from complete cranberry fruits. These powders fulfill FDA (Food and Drug Administration) guidelines for a health claim related to a reduced risk of UTI (Urinary Tract Infection). With an 80-mesh particle size, the powders not only prevent softgel leakage but also offer flexibility for a range of delivery methods. They can be mixed with other components and are suitable for inclusion in smoothies, bars, dairy items, and cosmetics.
Who Are the Key Players In The Cranberries Market?
Major companies operating in the cranberries market report are:
• Del Monte Foods Inc.
• Ocean Spray Cranberries Inc.
• Mariani Packing Co. Inc.
• Sun-Maid Growers of California
• Traina Foods Inc.
• Meduri Farms Inc.
• Decas Cranberry Products Inc.
• Eden Foods
• Citadelle Camp Coop
• Fruit d'Or Inc.
• Sisters Fruit Company
• Royal Nut Company
• Graceland Fruit Inc.
• Rostaa Superfoods
• Stoneridge Orchards
• Sundance Vitamins LLC
• Fresh Meadows Cranberries
• Honestly Cranberry
• Michigan Cranberry Co.
• Muskoka Lakes Farm and Winery
• New England Cranberry
• Cape Blanco Cranberries Inc.
• Habelman Bros. Co.
• Sun Organic Industries Pvt. Ltd.
• Mitthi Foods
What Are The Regional Insights Into The Cranberries Market?
North America was the largest region in the cranberries market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the cranberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
