The creative software market has seen considerable growth due to a variety of factors.
• The creative software market has expanded rapidly in recent years. It will increase from $13.95 billion in 2024 to $15.42 billion in 2025, growing at a compound annual growth rate (CAGR) of 10.5%.
This growth is fueled by the rising threat of cyberattacks, the growing culture of remote work, the rising demand for audio and video streaming services, and the increasing popularity of cloud-based creative software solutions.
The creative software market is expected to maintain its strong growth trajectory in upcoming years.
• The creative software market is expected to grow to $22.67 billion by 2029, with a CAGR of 10.1%.
Growth drivers include the increasing demand for transcoding methods, demand for on-demand services, digitization trends, and the need for immersive content. Trends include AI integration, AR and VR capabilities, collaborative tools, blockchain in digital rights management, and greater personalization.
The expansion of the education sector is set to propel the growth of the creative software market. The education sector, providing formal learning to individuals of all ages, is growing due to the increasing demand for skills development in a global economy and the need for lifelong learning. Educational institutions are increasingly adopting creative software to enhance teaching, boost student engagement, and create interactive learning experiences. For example, in November 2023, the Office for National Statistics reported a 0.7% increase in the number of students attending maintained schools in the UK, while further education enrollment grew by 4.8%. The expansion of the education sector drives the creative software market.
The creative software market covered in this report is segmented –
1) By Type: Sound And Video Recording Software, Image And Video Editing Software, Graphics And Illustration Software, Desktop Publishing Software, Other Types
2) By Deployment: Cloud, On-Premises
3) By Industry Vertical: Telecommunication, Retail And E-Commerce, Education, Travel And Tourism, Media And Entertainment, Other Industry Verticals
Subsegments:
1) By Sound And Video Recording Software: Audio Editing Software, Audio Recording Software, Video Recording Software, Video Editing Software
2) By Image And Video Editing Software: Photo Editing Software, Video Editing Software, 3D Rendering And Animation Software, Visual Effects (VFX) Software
3) By Graphics And Illustration Software: Vector Graphics Software, Raster Graphics Software, 3D Modeling Software, Digital Drawing Or Illustration Software
4) By Desktop Publishing Software: Page Layout Software, Typography Software, E-Book Creation Software, Print Production Software
5) By Other Types: Motion Graphics Software, Web Design Software, UI Or UX Design Software, Game Design And Development Software, AR Or VR Design Software
Companies in the creative software market are focusing on generative AI-based editing solutions. In November 2023, TechSmith Corporation, a US-based software company, introduced AI-driven features in its Audiate audio editing software. These features allow creators to automatically generate scripts, voiceovers, and multilingual support, making it easier to create audio projects for various industries.
Major companies operating in the creative software market are:
• Apple Inc.
• Alphabet Inc.
• Microsoft Corporation
• Meta Platforms Inc.
• Adobe Systems Inc.
• Autodesk Inc.
• Wondershare Technology Group Co. Ltd.
• Wacom Co. Ltd.
• Corel Corporation
• MAGIX Software GmbH
• TechSmith Corporation
• Movavi Software Limited
• CyberLink Corp.
• Avid Technology Inc.
• Nero AG
• Blackmagic Design Pty. Ltd.
• Quark Software Inc.
• Artlist UK Limited
• Macromedia Inc.
• Sony Creative Software Inc.
North America was the largest region in the creative software market in 2023. The regions covered in the creative software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.