What Has Been the Growth of the Cruiser Bikes Market So Far?
The cruiser bikes market has seen considerable growth due to a variety of factors.
• The market size of cruiser bikes has exhibited substantial growth in previous years. A rise from $70.95 billion in 2024 to $75.51 billion in 2025, illustrating a compound annual growth rate (CAGR) of 6.4%, is forecasted.
This historical growth has been largely driven by factors such as state-sponsored cyber warfare, a surge in cyber threats, cyber conflict becoming more global, military's increasing reliance on cyber capabilities, and the emergence of nation-state threat actors.
How Will the Cruiser Bikes Market?
The cruiser bikes market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of cruiser bikes is anticipated to witness significant expansion in the forthcoming years. It is projected to reach $92.2 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.1%.
This growth during the forecast period can be ascribed to the integration of artificial intelligence and machine learning, widening of attack surfaces, vulnerabilities of 5G technology, strategies of hybrid warfare, and the rise of non-state actors. The forecast period will also see major trends such as escalating cybersecurity collaboration, cybersecurity arms race, targeting vital infrastructure, challenges in attribution and false flags, and the growth of cyber mercenaries.
Which Factors Are Boosting Growth In The Cruiser Bikes Market?
The cruiser bikes market is poised for expansion, propelled by a rise in demand for luxury motorcycles. These premium two-wheeled vehicles are characterized by their superior engineering, exceptional craftsmanship, and outstanding performance. Cruiser bikes come under the umbrella of luxury motorcycles due to their high-quality features, luxury materials, comfort-focused design, and easygoing ride. For example, in January 2023, BMW Motorrad, a German motorcycle production company, reported global sales of 202,895 motorcycles and scooters in 2022. This represented a 4.4% jump from the previous year’s figures. Asia emerged as the primary market with 46,332 units sold, followed by North America and Latin America with sales of 20,295 units and 25,480 units respectively. The escalating demand for luxury motorcycles, therefore, fuels the growth of the cruiser bikes market. Moreover, the burgeoning tourism sector is likely to further propel the expansion of the cruiser bike market. This industry involves businesses and services catering to promoting and facilitating travel, stay, conveyance, and recreational experiences for individuals and groups. Cruiser bikes are frequently used by tourists for sightseeing and environment-friendly travel, thereby enriching their experience at their travel destinations. To illustrate, in March 2023, the World Travel and Tourism Council, a UK-based body that represents the global travel and tourism industry, reported significant growth in the sector in 2022. It contributed to 7.6% of the worldwide GDP, marking a 22% surge. Moreover, domestic visitor spending also showed a significant upswing, with an impressive increase of 20.4% in 2022. Thus, the burgeoning tourism industry propels the growth of the cruiser bikes market.
What Key Areas Define The Segmentation Of The Global Cruiser Bikes Market?
The cruiser bikes market covered in this report is segmented –
1) By Engine Capacity: Less Than 500 Cubic Capacity (CC), 501cc to 1000 Cubic Capacity (CC), More Than 1000 Cubic Capacity (CC)
2) By Price: Low, Mid, High
3) By Application: Daily Commute, Touring
Subsegments:
1) By Less Than 500 Cubic Capacity (CC): 150cc To 300cc, 301cc To 500cc
2) By 501cc To 1000 Cubic Capacity (CC): 501cc To 700cc, 701cc To 1000cc
3) By More Than 1000 Cubic Capacity (CC): 1001cc To 1500cc, 1501cc To 2000cc, More Than 2000cc
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How Are Emerging Trends Reshaping The Dynamics Of The Cruiser Bikes Market?
Leading firms in the cruiser bikes market are channeling their strategy towards unveiling entry-level cruiser bikes through alliances to achieve a competitive advantage. Entry-level cruiser bikes can be identified by their relatively small engine malfunctions, typically under 500 CC. Harley-Davidson, a cruiser bike manufacturer headquartered in the United States, teamed up with India's Hero MotoCorp, a motorcycle manufacturing company, to launch the Harley-Davidson X 440 in India in July 2023. This bike, a joint product of Harley-Davidson and Hero MotoCorp, is a single-cylinder motorcycle cooled with either air or oil and comes with a solo exhaust. This entry-level cruiser bike, the most economical in its category, uses a modern-retro design influenced by the Harley-Davidson XR1200. The bike boasts a unique teardrop-shaped fuel tank, round fully-digital instrument panel, a round LED headlamp, and a compact tail section. Additional notable features include a level handlebar, precision-crafted alloy wheels, and round LED indicators.
Who Are the Key Players In The Cruiser Bikes Market?
Major companies operating in the cruiser bikes market report are:
• Honda Motor Company
• Suzuki Motor Company
• Hyosung Corporation
• Yamaha Motor Company
• Kawasaki Heavy Industries Ltd.
• Polaris Inc.
• Harley Davidson Inc.
• The Husqvarna Group
• Bajaj Auto Limited
• Hero Moto Corp
• TVS Motor Company
• Ducati Motor Holding
• Royal Enfield
• Triumph Motorcycles Ltd.
• Zero Motorcycles Inc.
• Big Dog Motorcycles
• SWM Motorcycles
• Cleveland CycleWerks
• UM-Motorcycles
• Zhongneng Vehicle Group
• Arch Motorcycle Company
• Boss Hoss Cycles
• Curtiss Motorcycles
• BMW Motorrad
• Jawa Moto
What Is The Most Dominant Region In The Cruiser Bikes Market?
North America was the largest region in the cruiser bikes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruiser bikes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
