What Fueled The Previous Growth In The Custom Printing Market?
The custom printing market has seen considerable growth due to a variety of factors.
• The size of the custom printing market has experienced significant expansion in the recent past. The market is projected to escalate from $30.93 billion in 2024 to $33.84 billion in 2025, with a compound annual growth rate (CAGR) of 9.4%.
Factors such as the growing demand for personalized products promoting custom printing services, the widespread use of digital printing technology improving efficiency and output, the rise of e-commerce platforms supporting the availability of custom-printed items, the surge in popularity of promotional merchandise fuelling demand for custom printing, and the increased usage of custom packaging in branding strategies have all contributed to the growth witnessed in the past period.
What Can Be Expected from the Custom Printing Market Size?
The custom printing market is expected to maintain its strong growth trajectory in upcoming years.
• Strong expansion is anticipated in the custom printing market size over the coming years, with predictions it will reach $48 billion by 2029, reflecting a compound annual growth rate (CAGR) of 9.1%.
The market's progression during the forecast period is due to factors such as the increasing demand for sustainable printing solutions, advancements in 3D printing enabling expanded custom printing capabilities, a surge in demand for personalized clothing, growth in the online retail industry expanding the need for custom packaging solutions, and a heightened consumer interest in bespoke home decor. Notable trends expected during this forecast period are the emphasis of major companies on environmentally friendly printing materials for a competitive edge, the application of augmented reality (AR) in custom printing anticipated to enrich user experience, the use of AI-based design tools to optimize custom printing processes, the growth of print-on-demand services catering to specific markets, and the rise in partnerships between custom printing providers and e-commerce platforms providing impetus to overall market growth.
What Are the Critical Driver Fuelling The Custom Printing Market's Growth?
The surge in e-commerce adoption is predicted to fuel the expansion of the custom printing market in the future. E-commerce, which involves the internet-based exchange of goods and services using digital platforms for transactions and relations, is becoming, more prevalent. The growth of e-commerce is spurred by a variety of factors, including technological advancements, widespread internet connectivity, increased mobile device use, and the convenience of online shopping. E-commerce provides an easy way to order and personalize custom printing products on-demand, enabling customers to design and make purchases straight from the internet. For instance, the Census Bureau of the Department of Commerce, a governmental agency based in the US, reported in May 2024 that U.S. retail e-commerce sales hit the $289.2 billion mark in the first quarter of 2024. This represented a 2.1% increase (±0.7%) from the final quarter of 2023. Therefore, the growing uptake of e-commerce is facilitating the expansion of the custom printing market.
How Is The Custom Printing Market segmented?
The custom printingmarket covered in this report is segmented –
1) By Printing Technique: Screen Printing, Digital Printing, Plot Printing, Other Printing Techniques
2) By Printing Devices: Graphic Design, Artwork
3) By Enterprise Size: Micro Enterprises, Small Enterprises, Medium Enterprises, Large Enterprises
4) By Application: Clothing, Business Cards, Marketing Material, Brochures And Booklets, Packaging, Stationery, Other Applications
5) By End User: Commercial, Personal
Subsegments:
1) By Screen Printing: Textile Screen Printing, UV Screen Printing, Glass and Ceramic Screen Printing, Industrial Screen Printing (e.g., labels, decals), T-shirt and Apparel Printing
2) By Digital Printing: Inkjet Printing, Laser Printing, UV Digital Printing, 3D Digital Printing, Direct-to-Garment (DTG) Printing, Custom Digital Labels And Packaging
3) By Plot Printing: Large Format Plot Printing, Architectural And Engineering Plot Printing, CAD And GIS Plot Printing, Color Plot Printing For Marketing Materials
4) By Other Printing Techniques: Flexographic Printing, Offset Printing, Letterpress Printing, Pad Printing, Gravure Printing, Sublimation Printing
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How Are New Trends Impacting The Size Of The Custom Printing Market?
Major corporations in the custom printing industry are making strategic investments in groundbreaking technologies such as personalized direct-to-garment (DTG) printing techniques to maintain their competitive edge. This forward-thinking printing process implies the direct application of ink onto fabric, primarily clothing, using specialized inkjet machines. Take HanesBrands Inc., a US-based apparel company, for instance. In April 2023, they launched their groundbreaking PrintNOW technology. This innovative solution greatly enhances the efficiency of the print workflow, slashing the production duration by up to 40% compared to traditional methodologies. Furthermore, PrintNOW technology simplifies the process making it user-friendly for diverse printing enterprises whilst promoting faster delivery times and a boost in productivity.
Who Are the Key Players In The Custom Printing Market?
Major companies operating in the custom printing market are:
• Avery Products Corporation
• Staples Print & Marketing Services
• PsPrint
• Shutterfly Inc.
• Vistaprint
• Redbubble
• Custom Ink
• Printful Inc.
• Zazzle Inc.
• GotPrint.com
• Smartpress
• Spoonflower
• PrintPlace
• PrintRunner Inc.
• Jukebox Print
• Overnight Prints Inc.
• Digital Lizard
• UPrinting
• CafePress Inc
• Next Day Flyers
• Sticker Mule LLC
• Printify Inc.
• Society6 LLC
• 4OVER4.COM Inc.
What Is The Most Dominant Region In The Custom Printing Market?
Asia-Pacific was the largest region in the custom printing market in 2024. The regions covered in the custom printing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
