What Has Been the Growth Trajectory for the Cut Flowers Market in Recent Years?
The cut flowers market has seen considerable growth due to a variety of factors.
• In the past few years, the cut flowers market has seen robust growth. The market, which was valued at $35.44 billion in 2024, is expected to increase to $37.41 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%.
The market's growth during the historic period can be linked to cultural and social customs, the tradition of giving flowers as gifts, globalization and advancements in the supply chain, the expansion of the floriculture industry, and the rise of e-commerce platforms.
What Will Be The Cut Flowers Market Size In The Future?
The cut flowers market is expected to maintain its strong growth trajectory in upcoming years.
• The market for cut flowers is projected to experience robust growth in the forthcoming years, expanding to a remarkable $47.43 billion in 2029, with an impressive compound annual growth rate (CAGR) of 6.1%.
Factors contributing to this growth during the projection period include an increased demand for sustainable and locally sourced goods, a shift in consumer buying habits toward online outlets, customization and personalisation, health and wellness concerns, as well as collaborations with florists and retailers. Key trends expected during this projection period include tech improvements in flower cultivation, innovations in the development of new flower species and genetics, a surge in the online purchase of flowers, the growing popularity of locally sourced flowers, along with an enhanced emphasis on the longevity of flowers.
What Factors Are Driving Growth In The Cut Flowers Market?
The surge in expenditures on wedding embellishments is anticipated to stimulate the expansion of the cut flowers industry. Wedding embellishments encompass all decor aspects formulated to augment the aesthetics and atmosphere of a wedding venue, such as floral designs, lights, table adornments, backgrounds, fabrics, and ceremonial archways. The escalating demand and expenditure on these decors are motivated by couples' desire for distinctive, enduring experiences, and distinctive aesthetics echoing their personality, thereby catalyzing the wedding decoration industry. Cut flowers, extensively utilized in weddings as bouquets, table decorations, and venue enhancements, contribute sophistication, vibrancy, and an organic aspect to the festivity. For example, data from a survey conducted by The Knot Worldwide, a wedding planning company based in the US, revealed that in February 2024, the aggregate expenditure on combined wedding ceremonies and receptions in 2023 touched $35,000, marking growth of $5,000 from 2022. Moreover, 3 out of 10 couples integrated eco-conscious or sustainable components, such as flowers and decor, into their weddings. Hence, the ascending expenditure on wedding embellishments is set to propel the cut flowers industry.
What are the Market Segments in the Cut Flowers Market?
The cut flowers market covered in this report is segmented –
1) By Flower Type: Rose, Chrysanthemum, Carnation, Gerbera, Lilium, Other Flower Types
2) By Application: Personal Use, Parties And Special Days, Wedding And Mega Cultural Events, Welcoming And Greeting, Conference And Activities, Other Applications
3) By Distribution Channel: Super markets And Hyper markets, Specialty Store Or Florists, Online Retail, Other Distribution Channels
Subsegments:
1) By Rose: Hybrid Tea Roses, Floribunda Roses, Grandiflora Roses, Climbing Roses, Miniature Roses, Spray Roses
2) By Chrysanthemum: Spider Mums, Pompon Mums, Daisy Mums, Decorative Mums, Cushion Mums
3) By Carnation: Standard Carnations, Mini Carnations, Spray Carnations
4) By Gerbera: Standard Gerbera, Mini Gerbera
5) By Lilium: Asiatic Lilies, Oriental Lilies, Trumpet Lilies, LA Hybrids (Lilium Asiatic x Lilium Longiflorum)
6) By Other Flower Types: Tulips, Orchids, Sunflowers, Lilacs, Daffodils, Lavender, Iris, Alstroemeria, Peonies, Anemones
Pre-Book The Cut Flowers Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends are Shaping the Cut Flowers Market?
Leading businesses in the cut flowers industry are prioritizing the creation of innovative floral products, such as genetically engineered flowers, to secure a competitive advantage within the market. Genetically engineered flowers refer to plants that have undergone manipulation of their genetic material using genetic engineering methods to incorporate preferred traits or attributes. A case in point, in August 2023, Suntory Flowers, an American company specializing in the development of unique flowers, introduced the BluOcean Chrysanthemum. This genetically altered flower, which boasts of violet and blue shades, was created in partnership with the National Agriculture and Food Research Organization in Japan. Offering advanced color characteristics, including hues of violet, blue, and lavender, the BluOcean Chrysanthemum is designed to meet the needs of professional florists looking to enhance their floral creations.
Who Are the Key Players in the Cut Flowers Market?
Major companies operating in the cut flowers market include:
• Syngenta Flowers
• Flower Auction Aalsmeer
• Flamingo Horticulture Holdings Limited
• Sher Holland BV
• Selecta One Group
• MultiFlora Ltd.
• Dümmen Orange Holding B.V.
• Red Lands Roses Ltd.
• Washington Bulb Company Incorporated
• Soex Flora Group B.V.
• David Austin Roses Limited
• Royal Van Zanten
• Dos Gringos LLC
• Esmeralda Farms Inc.
• Oserian Development Company Limited
• The Queen's Flowers SAS
• Selecta Cut Flowers SAU
• Kariki Limited
• Karen Roses Ltd.
• Florius Flowers
• James Finlay & Co.
• Marginpar B.V.
• Rosebud Holdings Limited
• Afriflora Sher Ethiopia plc
• Florance Flora LLP
• Beekenkamp Group
• Karuturi Global Limited
• Kwekerij De Ruiter
• Ambuja Flower Farm
What are the Regional Insights into the Cut Flowers Market?
Europe was the largest region in the cut flowers market in 2024. The regions covered in the cut flowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
