The deception technology market has seen considerable growth due to a variety of factors.
• In recent years, the market size for deception technology has seen a swift expansion. It is projected to increase from $2.9 billion in 2024 to $3.32 billion in 2025, witnessing a compound annual growth rate (CAGR) of 14.6%. The historic growth of this market is owed to several factors including the demand for early detection of threats, escalating concerns about insider threats, a lack of skilled professionals in cybersecurity, requirements for regulatory compliance, integration with security operations, a surge in social engineering attacks, and the need for continuous monitoring.
The Deception Technology market is expected to maintain its strong growth trajectory in upcoming years.
• The market for deception technology is poised to experience significant expansion in the coming years. It is projected to reach $6.2 billion by 2029, with a compound annual growth rate (CAGR) of 16.9%.
The predicted growth in this timeframe is due to factors such as synergies with security orchestration, application in essential infrastructure protection, usage in healthcare security, advanced malware sophistication, transition towards proactive defense methodologies, and its adoption in the governance and defense sectors. Key trends for the forecast period consist of combination with threat intelligence, the implementation of deception solutions in the cloud, its extension to IoT and IT contexts, the automation and orchestration of deception techniques, an emphasis on detecting internal threats, machine learning and behavioral analytics, user deception and preserving identity security.
The increase in cybersecurity threats is anticipated to drive the expansion of the deception technology market. Cybersecurity involves safeguarding against attacks committed by cybercriminals intent on stealing data and confidential information through the hacking of computer systems, utilising malicious information, and causing security breaches in which valuable data can be taken without the system owner's consent. Deception technology is currently employed to protect against unauthorized access to a company's system or employee database. For example, the US-based non-profit organization, Identity Theft Resource Center (ITRC), reported in January 2024 that 3,205 data breaches, exposures, leaks, and other unspecified events occurred in 2023, affecting approximately 353,027,892 victims, some of whom were affected by multiple incidents. This represents a 78% increase from the preceding year and a 72% surge from the previous record of 1,860 compromises established in 2021. Consequently, the escalation in cybersecurity threats is fueling the expansion of the deception technology market.
The deception technology market covered in this report is segmented –
1) By Deception Stack: Application Security, Data Security, Endpoint Security, Network Security
2) By Component: Solution, Services
3) By Organization Size: Small And Medium Enterprises (SMEs), Large Enterprises
4) By Deployment Mode: On-Premise, Cloud-Based
5) By Vertical: Banking, Financial Services, And Insurance (BFSI), Energy And utilities, Government, Healthcare, Telecom And IT, Manufacturing, Retail, Other Verticals (Education, Defense, And Others)
Subsegments:
1) By Application Security: Deceptive Applications, Honeypots For Web Applications
2) By Data Security: Deceptive Data Stores, Data Enticement Techniques
3) By Endpoint Security: Deceptive Endpoints, Endpoint Detection And Response (EDR) Techniques
4) By Network Security: Network Honeypots, Deceptive Network Segmentation
The use of modern technologies is an emerging trend in the deception technology industry. Major participants are focusing on developing cutting-edge technology to strengthen their competitive standing. For instance, Zscaler Inc., an American company that operates in the deception technology space, rolled out Zero Trust Network Access (ZTNA) Technology in March 2022. The zero-trust network access technology is a platform for IT security rooted in zero-trust exchanges that grant remote access to an organizations' infrastructure. This particular system decreases the possibility of cyber threats on cloud-based platforms, lowers the risk of high-profile, human-operated cyber attacks and enables secure sharing of data and information.
Major companies operating in the deception technology market include:
• Illusive Networks Inc.
• Rapid7 Inc.
• Fidelis Cybersecurity Inc.
• Allure Security Technology Inc.
• CyberTrap Software GmbH
• Acalvio Technologies Inc.
• CounterCraft Security
• Cymmetria Inc.
• PacketViper LLC
• Ridgeback Network Defense Inc.
• Fortinet Inc.
• RevBits LLC
• Attivo Networks
• Guardicore Ltd
• Minerva Labs Ltd.
• Darktrace Limited
• Smokescreen Technologies Private Limited
• TopSpin Security Ltd.
• TrapX Security Inc.
• FireEye Inc.
• ARIA Cybersecurity Solutions LLC
• Awake Security Inc.
• Cynet Ltd.
North America was the largest region in the deception technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the deception technology market report during the forecast period. The regions covered in the deception technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.