The deepfake ai market has seen considerable growth due to a variety of factors.
• The deepfake AI market has seen exponential growth. It will grow from $0.82 billion in 2024 to $1.03 billion in 2025, at a CAGR of 26.2%.
This is driven by the influence on consumer electronics, growth in digital content creation, the expansion of VR and AR technologies, the rising demand for entertainment and media content, and increased availability of data and computing power.
The deepfake ai market is expected to maintain its strong growth trajectory in upcoming years.
• The deepfake AI market is expected to grow to $2.59 billion by 2029, expanding at a CAGR of 25.9%.
The growth is attributed to its impact on advertising, sports analytics, realistic virtual assistants, synthetic data generation, and cybersecurity. Key trends include computational photography advances, smart city integration, personalized gaming experiences, AI technology convergence, and voice cloning advancements.
The rise of manipulated media is expected to stimulate the growth of the deepfake AI market. Manipulated media involves altered digital content, such as images or videos, designed to deceive or mislead viewers. The proliferation of manipulated media is driven by advances in AI, digital tool accessibility, and social media platforms that facilitate the rapid spread of such content. Deepfake AI is used to create highly realistic, fabricated content that misrepresents reality. For instance, a 2022 report by NATO's Strategic Communications Centre revealed that inauthentic activity on platforms like Instagram and TikTok rose significantly from 2021 to 2022. Thus, the increase in manipulated media is driving the demand for deepfake AI technology.
The deepfake AI market covered in this report is segmented –
1) By Type: Voice Deepfake, Image Deepfake, Video Deepfake
2) By Offering: Software, Service
3) By Technology: Generative Adversarial Networks (GANs), Auto Encoders, Recurrent Neural Networks (RNNs), Transformative Models, Natural Language Processing (NLP), Other Technologies
4) By End User: Banking, Financial Services And Insurance (BFSI), Telecommunications, Government, Healthcare, Legal, Media And Entertainment, Retail And Ecommerce, Other End Users
Subsegments:
1) By Voice Deepfake: Speech Synthesis, Voice Cloning And Mimicry, Voice Alteration For Entertainment, Voice Fraud And Security Applications
2) By Image Deepfake: Face Swapping, Image Manipulation And Enhancement, Deepfake Filters And Altered Portraits, Fake Profile Picture Generation
3) By Video Deepfake: Face And Expression Manipulation In Videos, Full-Body Deepfakes, Deepfake Video Generation For Entertainment, Political And Social Media Deepfakes, Fake Video Content For Marketing And Advertising
Companies in the deepfake AI market are focusing on developing solutions with real-time analysis to detect manipulated content quickly. Real-time analysis helps to instantly analyze and respond to data. In March 2024, BioID GmbH, a face detection company based in Germany, launched a new version of its deepfake detection software. The software provides real-time analysis to prevent identity spoofing and ensure secure biometric authentication by detecting deepfakes in photos and videos.
Major companies operating in the deepfake AI market are:
• Google LLC
• Microsoft Corporation
• Amazon Web Services Inc
• Intel Corporation
• Kairos Technologies
• Veritone Inc
• Cogito Tech
• MyHeritage
• Pindrop Security
• iProov
• D-ID
• Gradiant
• Paravision
• Validsoft
• Truepic
• HyperVerge
• BioID GmbH
• DuckDuckGoose AI
• Idenfy
• Deepware Scanner
• Sensity AI
• Quantum Integrity
North America was the largest region in the deepfake AI market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the deepfake AI market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.