What Fueled The Previous Growth In The Deodorants Market?
The deodorants market has seen considerable growth due to a variety of factors.
• The market size for deodorants has seen significant growth in the past few years. The value is expected to escalate from $27.41 billion in 2024 to $29.3 billion in 2025, progressing at a compound annual growth rate (CAGR) of 6.9%.
A number of factors have contributed to this upward trend during the historical period, including changes in societal norms, successful advertising and marketing initiatives, an increase in disposable income, the emphasis on fitness in fashion and lifestyle trends, urbanization, population expansion, and heightened awareness around health and wellness.
How Does the Forecast Look for the Deodorants Market?
The deodorants market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated to experience robust growth in the coming years, the deodorants market is projected to expand to $37.79 billion by 2029, growing at a compound annual growth rate (CAGR) of 6.6%.
Factors driving this growth during the forecast period include an escalating demand for eco-friendly and natural formulations, increased consciousness regarding personal hygiene and wellness, revolutionary changes in packaging and application forms, focus on providing gender-neutral and inclusive products, and the powerful impact of online shopping platforms on the buying decisions of consumers. The forthcoming period will see trends like the preference for deodorants that have antibacterial and antiperspirant features, progress in formulation technology, innovative packaging styles and easy-to-use application modes, along with a greater emphasis on gender-neutral and inclusive products with a variety of fragrances and formulations suited to various preferences and lifestyles.
What Are The Leading Drivers Of Growth In The Deodorants Market?
An escalating need for personal care items is anticipated to fuel the expansion of the deodorants market. Personal care products generally relate to goods aimed at enhancing individual hygiene, aesthetics, and overall wellbeing. The rising demand for these items is linked to consumers' desire to uphold cleanliness, improve their looks, and integrate self-care into everyday lifestyle. Deodorants, which help curb body odor by obstructing the growth of smell-inducing bacteria and delivering a refreshing scent, are a crucial element of personal care products. For instance, the Bureau of Labor Statistics, an American principal fact-gathering institution for the Federal Government, reported in September 2023 that there was a 12.3% upswing in spending on personal care goods and services in 2022, following a remarkable 19.3% surge witnessed in 2021. Consequently, the growing demand for personal care products is propelling the growth of the deodorants market.
How Are The Segments Defined Within The Global Deodorants Market?
The deodorants market covered in this report is segmented –
1) By Product: Spray, Roll-On, Cream, Other Product
2) By Packaging Material: Metal, Plastic, Other Packaging Material
3) By Distribution Channel: Super markets Or Hyper markets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Other Distribution Channel
4) By End-User: Men, Women, Other End User
Subsegments:
1) By Spray: Aerosol Sprays, Pump Sprays
2) By Roll-On: Gel Roll-Ons, Liquid Roll-Ons
3) By Cream: Anti-Perspirant Creams, Natural Deodorant Creams
4) By Other Products: Sticks, Wipes, Powders
Pre-Book The Deodorants Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are Emerging Trends Reshaping The Dynamics Of The Deodorants Market?
Key players in the deodorants market are now concentrating on developing deodorant formulas that are gentle on the skin and promote breathability, such as antiperspirant technology, with the goal of providing advanced sweat protection without compromising skin health and comfort. Antiperspirant technology is a term that describes the scientific processes and formulas employed in antiperspirant products to temporarily inhibit or prevent sweat production. For example, in March 2022, deodorant company Degree, based in the US, debuted its most recent creation, the Degree Advanced Antiperspirant, improved with cutting-edge 72-hour microtechnology, ensuring constant sweat and odor defense. In addition, Degree presented the Degree Advanced Antiperspirant for both Women and Men, both featuring this innovative microtechnology for unbeatable 72-hour sweat and odor defense. Their new product line is backed by clinical proof of providing a stronger defense against sweat compared to conventional antiperspirants, removing the necessity for repetitive application. Unilever, the parent company of Degree, developed this technology which now holds 16 fresh patents.
Who Are the Key Players In The Deodorants Market?
Major companies operating in the deodorants market report are:
• L'Oreal SA
• Christian Dior SE
• The Procter & Gamble Company
• Unilever PLC
• Adidas AG
• Henkel AG & Co KGaA
• Colgate-Palmolive Company
• The Estée Lauder Companies Inc.
• Kao Corporation
• Church & Dwight Co Inc.
• Coty Inc.
• Burberry Limited
• Calvin Klein Inc.
• Avon Products Inc.
• Giorgio Armani SpA
• Lion Corporation
• Revlon Inc.
• Godrej Consumer Products Limited
• Beiersdorf AG
• Benetton Group Srl
• Cavinkare Private Limited
• EO Products Inc.
• Each & Every
• Erbaviva LLC
• Spirit Nest LLC
What Is The Most Dominant Region In The Deodorants Market?
Europe was the largest region in the deodorants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the deodorants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
