The digestive health market has seen considerable growth due to a variety of factors.
• The market size for digestive health has seen swift expansion in the recent past. It is projected to escalate from $60.21 billion in 2024 to $66.4 billion in 2025, with a compound annual growth rate (CAGR) of 10.3%.
The notable growth during the historical period is a result of heightened awareness about digestive health, a surge in digestive disorders, an aging population with concerns around digestive health, an increased consumer interest in probiotics and prebiotics, and a rise in the consumption of functional food and beverages.
The digestive health market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for rapid expansion of the digestive health market in the coming years. It is anticipated to escalate to a size of $106.03 billion in 2029, looking at a compound annual growth rate (CAGR) of 12.4%.
Several factors contribute to this growth projection during the forecast period, which include an increased demand for personalized nutrition, extensive supplement sales outlets on e-commerce platforms, pioneering developments in gut microbiome scientific studies, a growing emphasis on preventive healthcare, and utilization of digestive health supplements in burgeoning markets. Key trends indicated for this forecast period comprise innovation in supplement formulations, the integration of digestive enzymes in these supplements, collaborative efforts between supplement providers and gut health testing, a focus on natural and organic components, and marketing schemes highlighting the gut-brain connection.
The surge in the elderly population is a key influencer in the digestive health market. Elderly adults, classified as those aged 65 and above, might experience a decline in their digestion efficiency due to various physiological changes associated with aging. Their digestive system’s muscles might turn stiffer, softer, and less productive over time. Products designed for digestive health aim to assist the body in the effective digestion of food, absorption of nutrients, and maintenance of overall well-being. The World Health Organization, a Swiss public health company, made known in October 2022 that the worldwide population of people aged 60 years was set to rise to 1.4 billion by 2022 from 1 billion in 2020. By 2030, about 1 in every 6 people worldwide is projected to be 60 years or older. Therefore, the enlarging elderly population is presumed to contribute positively to the growth of the digestive health market.
The digestive health market covered in this report is segmented –
1) By Product Type: Functional Foods and Beverages, Vitamins And Dietary Supplements, Other Products
2) By Ingredient Type: Probiotics, Prebiotics, Digestive Enzymes, Other Ingredients
3) By Distribution Channel: Super markets Or Hyper markets, Hospital Pharmacies, Online Pharmacies, Other Distribution Channels
Subsegments:
1) By Functional Foods And Beverages: Probiotic Yogurts, Prebiotic Foods, Fiber-Enriched Products, Fermented Foods, Digestive Health Beverages
2) By Vitamins And Dietary Supplements: Probiotic Supplements, Digestive Enzymes, Fiber Supplements, Multivitamins With Digestive Support, Herbal Supplements
3) By Other Products: Medical Foods, Dietary Aids, Over-The-Counter Digestive Health Products
The trend of new product development is crucial in the digestive health market. Detoxification is witnessing a surge in popularity, presenting a significant opportunity for leading companies within the digestive health industry. Detoxification procedures, meant to handle acute intoxication and withdrawal, are becoming increasingly prevalent. For example, JP Holistic Nutrition, an online pet supplement retailer based in the UK, unveiled Urban Retreat RESET in August 2022. This detox beverage is designed to boost digestion and gut health. The supplement contains digestive enzymes, probiotics, and prebiotics for gut health, along with alkalizing components aimed at improving wellness, sleep, mood stabilization, and brain health.
Major companies operating in the digestive health market include:
• Chr. Hansen Holdings A/S
• Yakult Honsha Co. Ltd.
• Nestle SA
• DuPont de Nemours Inc.
• PepsiCo Inc.
• Abbott Laboratories
• AbbVie Inc.
• ANI Pharmaceuticals Inc.
• AstraZeneca PLC
• Boston Scientific Corporation
• Carlson labs
• Biovencer healthcare private limited
• Evoke Pharma Inc.
• Swanson Health
• GlaxoSmithKline PLC
• Solgar Inc.
• Mac Twins-The Gut Stuff Limited
• Culturelle - i-Health Inc.
• Jarrow Formulas Inc.
• Schering-Plough Corporation
• SmartyPants Inc.
• Takeda Pharmaceutical Company Limited
• Enzymedica Inc.
• Gaia Herbs Inc.
• Zeria Pharmaceutical Co. Ltd.
• Thorne Research Inc.
• The Nature's Bounty Co.
North America was the largest region in the digestive health market in 2024. The regions covered in the digestive health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa