The digestive health supplements market has seen considerable growth due to a variety of factors.
• The market size for digestive health supplements has expanded swiftly in the recent past. Its size will escalate from $17.2 billion in 2024 to $19.04 billion in 2025, reflecting a compound annual growth rate (CAGR) of 10.7%.
Factors contributing to the growth during the historical period include heightened awareness about digestive health, a rise in the number of digestive disorders, an aging population grappling with digestive health issues, growing consumer interest in probiotics and prebiotics, and an increase in the consumption of functional food and beverages.
The digestive health supplements market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for digestive health supplements is predicted to witness a swift escalation in the near future, with an expected worth of $29.68 billion in 2029 and a compound annual growth rate (CAGR) of 11.7%.
The projected growth during the forecast period can be associated with an increased demand for tailored nutrition, the proliferation of online platforms for supplement sales, progress in gut microbiome studies, heightened attention towards preventive healthcare, and the acceptance of digestive health supplements in emerging markets. Noteworthy trends during the forecast period comprise advancements in formulation processes, the integration of digestive enzymes in supplements, joint efforts between supplements and gut health testing sectors, emphasis on organic and natural ingredients, and marketing tactics underlining the gut-brain correlation.
As digestive diseases become more prominent, growth for the digestive health supplement market is anticipated. Digestive illnesses refers to any health concern that impairs the digestive tract, with severities ranging from mild to serious. Digestive health supplements, incorporating probiotics, prebiotics, and enzymes, are devised to aid in digestive issues such as diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, urinary tract infections, among other gastroenteric-related concerns. For example, the International Foundation for Gastrointestinal Disorders has noted that irritable bowel syndrome is the most regularly encountered functional GI disorder, boasting a global prevalence rate of 10–15%. It is also a significant reason for physician consultations. Therefore, with the growing prevalence of digestive diseases, the sales and awareness for digestive health supplements may surge, positively impacting the digestive health supplement market growth.
The digestive health supplements market covered in this report is segmented –
1) By Product: Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Product
2) By Form: Capsules, Tablets, Powders, Liquids, Other Form
3) By Distribution Channel: Super markets/Hyper markets, Convenience Store, Specialty Store, Pharmacies, E-Commerce, Other Distribution Channels
Subsegments:
1) By Prebiotics: Inulin, Oligofructose, Fructooligosaccharides (FOS), Galactooligosaccharides (GOS), Other Prebiotics
2) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, Other Probiotics
3) By Enzymes: Amylase, Protease, Lipase, Cellulase, Other Digestive Enzymes
4) By Fulvic Acid: Liquid Fulvic Acid, Powdered Fulvic Acid
5) By Other Products: Herbal Supplements, Fiber Supplements, Digestive Health Blends, Other Natural Ingredients
Product innovation is becoming increasingly trendy within the digestive health supplement market. Leading firms in the market are advancing technological innovations such as new components and experimenting with innovative methods of administration to cater to the needs of different age brackets and maintain their market standing. For example, Acutia, a U.S-based company involved in the creation of dietary supplements, launched Acutia Gut Health in November 2023, as a comprehensive strategy for digestive wellbeing. This product aims to enhance overall digestive health by combining specific ingredients designed to boost gut function and increase wellness.
Major companies operating in the digestive health supplements market include:
• Amway Corp.
• Bayer AG
• NOW Foods
• Alimentary Health Limited
• Garden of Life LLC
• Better Body Co.
• Florastor - Biocodex
• Culturelle - i-Health Inc.
• Pure Encapsulations LLC
• Bio K Probiotic Inc.
• Renew Life Formulas Inc.
• The Nature's Bounty Co.
• Nature Made - Pharmavite LLC
• Align -The Procter & Gamble Company
• Nature's Way Products LLC
• Schiff Nutrition International
• Inc.
• SmartyPants Inc.
• Rainbow Light Nutritional systems
• Jarrow Formulas Inc.
• Enzymedica Inc.
• Thorne Research Inc.
• New Chapter Inc.
• Solgar Inc.
• Gaia Herbs Inc.
• MegaFood
• Country Life LLC
• Bluebonnet Nutrition Corporation
• Nature's Plus - Natural Organics Inc.
• Carlson Laboratories Inc.
• Irwin Naturals
North America was the largest region in the digestive health supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digestive health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa