The digital english language learning market has seen considerable growth due to a variety of factors.
• The digital English language learning market has expanded rapidly in recent years. It is expected to grow from $10.39 billion in 2024 to $12.3 billion in 2025, with a CAGR of 18.3%.
The key factors for this growth include wider internet access, personalization and adaptability in learning, the rise of gamification and immersive learning, and cost-effectiveness.
The digital english language learning market is expected to maintain its strong growth trajectory in upcoming years.
• The digital English language learning market is forecasted to grow rapidly, reaching $23.83 billion by 2029 with a CAGR of 18.0%.
The rise is attributed to growing demand in emerging markets, hybrid learning, career advancement needs, and the expanding edtech ecosystem. Trends include product innovations, partnerships, AI integration, and technological advancements.
The growing demand for online education is expected to drive the digital English language learning market. Online education offers flexibility, accessibility, and affordability, which are contributing to its rise. Digital tools enhance the learning experience for students, especially in language learning. For example, the Eurostat reported in January 2024 that 30% of EU internet users participated in online courses, with countries like the Netherlands and Finland having the highest participation rates. As online education grows, so does the demand for digital English language learning platforms.
The digital english language learning market covered in this report is segmented –
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Business Type: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End User: Non-Academic Learners, Academic Learners
Subsegments:
1) By On-Premises: Standalone Software Solutions, In-House Learning Management Systems (Lms), Corporate Training Platforms, Customizable On-Premises Learning Systems, Offline Learning Tools And Applications
2) By Cloud-Based: Subscription-Based Learning Platforms, Mobile Learning Apps, Web-Based Language Learning Tools, Cloud-Based Learning Management Systems (Lms), Interactive Online Courses And E-learning Solutions, Cloud-Based Virtual Classrooms And Collaboration Tools
Companies in the digital English language learning market are introducing flagship products designed to deliver effective, engaging, and accessible language learning experiences. For instance, in March 2023, Duolingo launched Duolingo ABC, a free app aimed at teaching children aged 3 to 8 in India how to read and write in English. It includes over 700 lessons focusing on the alphabet, phonics, and sight words, featuring a child-friendly interface and personalized learning pathways to cater to different reading levels.
Major companies operating in the digital English language learning market are:
• Pearson plc
• New Oriental Education & Technology Group Inc.
• Oxford University Press
• 51Talk English International Inc.
• VIPKid
• Preply Inc.
• McGraw-Hill Education
• Berlitz Corporation
• Houghton Mifflin Harcourt
• IXL Learning Inc.
• Chegg Inc.
• Inlingua International Ltd.
• Duolingo Inc.
• iTutorGroup
• Lingoda GmbH
• Open English LLC
• EF Education First Ltd.
• Transparent Language Inc.
• Sanako Corporation
• LanguageBird LLC
• Voxy Inc.
• LearnCube
• Onwards Learning
• Yabla Inc.
• Wall Street English
Asia-Pacific was the largest region in the digital English language learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital English language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.