What Is The Definition Of The Global Digital Human Market?
A digital human is a software-based representation of a human being, often incorporating artificial intelligence and advanced 3D modeling techniques to simulate human-like behavior, facial expressions, and movements. They are created using advanced technologies such as computer graphics, machine learning, and natural language understanding to simulate human-like communication and engagement. The digital human is used in various applications to enhance user experiences, provide personalized interactions, and streamline processes.
Digital Human Global Market Report 2024 provides data on the global digital human market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Digital Human market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Global Digital Human Market Size Expected To Expand, And At What Annual Growth Rate?
The digital human market has seen exponential growth, increasing from $22.87 billion in 2023 to $33.96 billion in 2024 with a compound annual growth rate (CAGR) of 48.5% in the historic period. This growth can be attributed to advancements in AI and machine learning enhancing digital avatar capabilities, continuous improvements in graphics and animation technologies enabling lifelike virtual experiences, proliferation of virtual reality (VR) and augmented reality (AR) applications driving consumer demand for immersive interactions, rising preference for personalized user experiences across digital platforms, and scalability and cost-effectiveness of digital human solutions. Looking forward, the market is poised for continued exponential growth, projected to expand to $166.46 billion by 2028 with a CAGR of 48.8%. Anticipated growth drivers include the expansion of virtual commerce platforms integrating digital humans for enhanced customer engagement, integration with Internet of Things (IoT) devices facilitating interactive and responsive digital interactions, evolving ethical and regulatory frameworks governing digital representations, and the emergence of metaverse platforms bridging physical and virtual worlds. Major trends expected in the forecast period encompass hyper-personalization of digital human interactions catering to diverse user preferences, multi-modal interaction capabilities enhancing user engagement across various digital interfaces, collaborative and co-creative functionalities enabling interactive digital experiences, emphasis on diverse representation and inclusivity in digital avatars, and continuous learning and adaptation of digital human technologies to meet evolving market demands.
What Are The Key Drivers Fueling Growth In The Digital Human Market?
The rise in industrial robots is expected to drive growth in the digital human market. Industrial robots, integral to manufacturing under Industry 4.0, automate tasks traditionally performed by humans, enhancing efficiency, safety, and operational flexibility across industries. Concurrently, digital humans complement these robots by improving communication, training, interface design, data visualization, and customer interactions in industrial settings. For example, the International Federation of Robotics reported a 12% increase in industrial robot installations in 2022, with significant adoption in the automotive sector, which installed 20,391 units, a 30% increase from the previous year. This trend indicates a growing reliance on robotic technologies, thereby fueling the digital human market's growth prospects.
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What Are The Principal Market Segments In The Global Digital Human Industry?
The digital human market covered in this report is segmented –
1) By Product Type: Interactive Digital Human Avatar, Non-Interactive Digital Human Avatar
2) By Technology: 3D Scanning, 3D Modelling, Natural Language Processing, Natural Language Generation, Artificial Intelligence (AI)
3) By Application: Virtual Agents, Virtual Assistants, Virtual Influencers, Virtual Companions, Virtual Characters
4) By Industry: Gaming, Entertainment, Banking, financial services and insurance (BFSI), Information Technology (IT) And Telecommunication, Education, Automotive, Advertisement, Health And Sports, Other Industries
Which Emerging Market Trends Are Altering The Digital Human Sector?
Major companies in the digital human market are developing innovative technologies, such as digital human SDKs (software development kits) with AI-powered technology, to provide advanced features and better serve customers. A digital human SDK is a software development kit designed to reduce time-to-value and address challenges for development teams, enabling brands to create deeper connections with their customers, improve web conversion rates, enhance customer experience, and foster brand loyalty. For example, in July 2023, UneeQ Digital Humans, a New Zealand-based software company, launched its first digital human SDK. This SDK allows enterprises to quickly deploy AI-powered digital human experiences into digital environments, including augmented and virtual reality applications such as Apple's Vision Pro. The technology enables brands to integrate AI-powered digital humans into AR or VR applications, creating more immersive and interactive customer experiences.
What Is The Leading Region In The Digital Human Market?
North America was the largest region in the digital human market in 2023. Asia Pacificis expected to be the fastest-growing region in the forecast period. The regions covered in the digital human market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
