What Has Been The Evolution of the Digital Human Market in Recent Years?
The digital human market has seen considerable growth due to a variety of factors.
• The expansion of the digital human market has experienced an immense surge in the recent past. It is set to increase from $33.96 billion in 2024 to $50.56 billion in 2025, with a compound annual growth rate (CAGR) of 48.9%.
Progress in AI and machine learning, enhancements in graphic design and animation, the rise of virtual reality (VR) and augmented reality (AR), the craving for personalized user interfaces, as well as cost-cutting and scalability have all contributed to the growth experienced in the historical period.
What Are the Future Growth Projections for the Digital Human Market?
The digital human market is expected to maintain its strong growth trajectory in upcoming years.
• The projected size of the digital human market is anticipated to surge significantly in the coming years. It's predicted to balloon to $247.43 billion by 2029, growing at a compound annual growth rate (CAGR) of 48.7%.
The growth during this anticipated period can be linked to the proliferation of virtual commerce, the incorporation of Internet of Things (IoT) devices, ethical and regulatory factors, and the emergence of metaverse platforms. Key trends during this forecast period encompass hyper-personalization, multi-modal engagement, cooperative and co-creative abilities, diverse representation and inclusivity, along with continuous learning and adaptability.
What Are The Core Factors Supporting Growth In The Digital Human Market?
The surge in the utilization of robots for industrial tasks is set to stimulate the expansion of the digital human market. Robots in industrial applications are automated devices engineered to carry out functions previously undertaken by humans in manufacturing and other industrial environments. The adoption of robots in such applications is on the rise owing to trends like Industry 4.0 and automation, enhanced performance, increased safety, cost-effective measures, and broader application scope. The role of digital humans is to work in tandem with robots in these settings, thereby improving communication, training, interface design, data visualization, and client interaction. For example, the International Federation of Robotics, a non-profit organization based in Germany, disclosed in May 2023 that the installation of industrial robots in manufacturing had increased by 12% overall in 2022, totaling 41,624 units. The motor vehicle industry, predominantly made up of businesses from the USA, Canada, and Mexico, was the leading contributor with 20,391 installed units, marking a 30% growth from 2021. Hence, the amplified use of robots in industrial sectors paves the way for the growth of the digital human market.
What Are The Major Segments Within The Global Digital Human Market?
The digital human market covered in this report is segmented –
1) By Product Type: Interactive Digital Human Avatar, Non-Interactive Digital Human Avatar
2) By Technology: 3D Scanning, 3D Modelling, Natural Language Processing, Natural Language Generation, Artificial Intelligence (AI)
3) By Application: Virtual Agents, Virtual Assistants, Virtual Influencers, Virtual Companions, Virtual Characters
4) By Industry: Gaming, Entertainment, Banking, financial services and insurance (BFSI), Information Technology (IT) And Telecommunication, Education, Automotive, Advertisement, Health And Sports, Other Industries
Subsegments:
1) By Interactive Digital Human Avatar: AI-Powered Avatars, Virtual Assistants, Customer Service Avatars, Training And Simulation Avatars
2) By Non-Interactive Digital Human Avatar: Pre-Rendered Avatars, Animation-Only Avatars, Promotional And Advertising Avatars
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What Trends Are Reshaping The Future Of The Digital Human Market?
Prominent entities in the digital human market are pioneering new technologies like the digital human SDK (software development kit) which utilizes AI-enabled capabilities to better cater to customers with advanced features. The digital human SDK was devised to decrease time-to-value and mitigate difficulties encountered by development teams. This facilitates brands in establishing deeper ties with their customers, enhancing web conversion rates, refining customer experience, and cultivating brand loyalty. For example, in July 2023, UneeQ Digital Humans, a software firm from New Zealand, publicized the introduction of its inaugural digital human SDK. The novel SDK lets enterprises rapidly implement AI-driven digital human experiences into digital landscapes, including augmented and virtual reality apps like Apple's Vision Pro. The technology allows brands to incorporate AI-driven digital humans into their AR or VR applications, vivifying their virtual universes and offering a more engaging and interactive customer experience.
Who Are the Key Players In The Digital Human Market?
Major companies operating in the digital human market report are:
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• Meta Platforms Inc.
• Tencent Holdings Limited
• Nvidia Corporation
• Netease Inc.
• iFLYTEK Corporation
• Epic Games Inc.
• Digital Domain
• Inworld AI
• Didimo Inc.
• Genies
• Xsens Technologies B.V.
• Reallusion Inc.
• HOUR ONE AI
• Soul Machines
• Synthesia Ltd.
• DeepBrain AI
• Daz Production Inc.
• Wolf3D
• Offbeat Media Group
• UneeQ
• DeepMotion
• Ziva Dynamics
• Virtually Human Studio
What Is The Most Dominant Region In The Digital Human Market?
North America was the largest region in the digital human market in 2024. Asia Pacificis expected to be the fastest-growing region in the forecast period. The regions covered in the digital human market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
