What are the Historical Developments and Current Growth Metrics of the Digital OutOfHome Advertising Market?
The digital outofhome advertising market has seen considerable growth due to a variety of factors.
• The size of the digital out-of-home advertising market has expanded significantly in the past few years. Its projection is to soar from $19.31 billion in 2024 to $21.70 billion in 2025, boasting a compound annual growth rate (CAGR) of 12.4%.
The historic period’s growth can be linked to an increase in smart city campaigns, the proliferation of Internet of Things usage, greater utilization of digital signage in city transport, a rise in the application of smart beacons for location-based advertising, and the growth of multilingual content.
What Is The Projected Growth Of The Digital OutOfHome Advertising Market Size?
The digital outofhome advertising market is expected to maintain its strong growth trajectory in upcoming years.
• The digital outdoor publicity market size is projected to experience a rapid expansion in the upcoming years, reaching $34.25 billion by 2029 with a compound annual growth rate (CAGR) of 12.1%.
The forecasted growth can be ascribed to factors such as the proliferation of interconnected smart devices, increasing demand for environmentally friendly digital displays, the broadening of digital transit and mobile solutions, the use of facial recognition for tailored ads, and a surge in the usage of digital billboards in shopping settings. Notable trends throughout the forecast period include the growing integration of virtual reality, creation of 5G-capable advertising networks, progress in geolocation-based targeting, the use of blockchain for ad tracking, and the merging of social media and user-generated content.
What Are The Core Factors Supporting Growth In The Digital OutOfHome Advertising Market?
The growth of the digital out-of-home advertising market is projected to be driven by the escalating demand for imaginative and interactive displays. These displays are essentially digital screens or visual installations developed to actively involve users through the fusion of innovation and interaction. The burgeoning of such innovative and interactive displays can be attributed to their ability to boost user engagement, employ high-end technology, deliver customized experiences, offer competitive edge, improve retail exchanges, and facilitate the collection of real-time data for specific marketing. By harnessing cutting-edge technology to present compelling, tailored content in places where there is high footfall, Digital out-of-home advertising significantly gears up the demand for creative and interactive displays, thereby enhancing consumer engagement and brand recognition. To illustrate, Signage Info, a Canadian advertising firm, reported in August 2024 that the UK's digital out-of-home advertising earnings for the first half of 2023 were $443.73 million, but by 2024, they escalated to $536.91 million. Hence, the growing demand for imaginative and interactive displays is fueling the expansion of the digital out-of-home advertising market.
What Are The Principal Market Segments In The Global Digital OutOfHome Advertising Industry?
The digital out-of-home advertising market covered in this report is segmented –
1) By Format Type: Digital Billboard, Video Advertising, Ambient Advertising, Other Formats
2) By Organization Size: Large And Medium Enterprise, Small Enterprise
3) By Application: Indoor, Outdoor
4) By End Users: Retail, Recreation, Banking, Transportation, Education, Other End Users
Subsegments:
1) By Digital Billboard: Large-Format LED Billboards, Interactive Digital Billboards, Programmatic Digital Billboards, 3D Digital Billboards, Mobile Digital Billboards
2) By Video Advertising: In-Transit Video Advertising, Digital Place-Based Video Screens, Retail And Mall Video Displays, Stadium And Arena Video Advertising, Airport And Transit Hub Video Displays
3) By Ambient Advertising: Augmented Reality (AR) DOOH Ads, Projection Mapping Advertising, Smart Sensor-Based Interactive Ads, Holographic Display Advertising, Digital Wall And Floor Projections
4) By Other Formats: Digital Street Furniture Advertising, Digital Transit Media Advertising, AI-Powered Contextual DOOH Ads, Geolocation-Based DOOH Advertising, Weather-Responsive DOOH Ads
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Which Emerging Market Trends Are Altering The Digital OutOfHome Advertising Industry?
Major companies operating in the digital out-of-home advertising market are focusing on the development of innovative offerings such as dynamic outdoor advertising platforms, which provide an omnichannel digital advertising experience for brands. A dynamic outdoor advertising platform is a digital advertising system that enables real-time updates and adaptability of advertising content based on contextual factors such as weather, time, and audience demographics, allowing brands to deliver relevant messages to consumers as they engage with the advertisement. For instance, in September 2024, ShopLiftr, a Canada-based advertising services company, launched a programmatic digital out-of-home advertising solution that delivers personalized and geotargeted messages in real time. This offers real-time, geotargeted, multilingual ads on any screen, seamlessly integrating with existing ad tech for an omnichannel experience. It enables dynamic, data-driven advertising with AI-powered localization, precise geo-targeting, and flexible messaging, significantly enhancing customer engagement and boosting sales.
Who Are the Key Players In The Digital OutOfHome Advertising Market?
Major companies operating in the digital out-of-home advertising market are:
• ProSiebenSat1 Media
• VGI Global Media
• JCDecaux
• Clear Channel
• Lamar Advertising Company
• Ströer SE & Co. KGaA
• Outfront Media Inc.
• Daktronics Inc.
• oOh!media Limited
• Bennett Coleman & Company Limited
• APG|SGA
• Sharp NEC Display Solutions
• Global Outdoor Media Limited
• Pattison Outdoor Advertising
• Talon Outdoor Ltd
• Broadsign International LLC
• QMS Media Limited
• Exterion Media Group
• ZETA Display
• Vistar Media
• Ocean Outsider
• Blue Fin Media
• EyeMedia LLC
• Adomni
• Global Advertising Media Private Limited
What Are The Regional Insights Into The Digital OutOfHome Advertising Market?
North America was the largest region in the digital out-of-home advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
