How Has the Digital Signage Software Market Evolved Historically and What is its Current Size?
The digital signage software market has seen considerable growth due to a variety of factors.
• The market size for digital signage software has seen considerable expansion in the past few years. The growth from $11.43 billion in 2024 to $12.96 billion in 2025, with a compound annual growth rate of 13.4%, highlights this progress. The incremental trend in the historical period is attributed to the emerging adoption of interactive displays, requirement for timely content updates, increasing fondness for digital menu boards in eating establishments, IoT growth and its integration into digital signage, as well as the growth of outdoor digital signage installations.
What Is The Projected Growth Of The Digital Signage Software Template Market?
The digital signage software market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for digital signage software is projected to experience significant expansion in the coming years, ballooning to $21.44 billion by 2029 with a compound annual growth rate (CAGR) of 13.4%.
This predicted increase during the forecast period is primarily due to factors such as the growing need for cloud-based digital signage solutions, the wider use of digital signage in healthcare institutions, demand for energy-saving digital signage solutions, a rise in the requirement for touch-free interactive displays, and the application of digital signage in museums and galleries. Key trends for the forecast period encompass cloud-based approaches, the heightened inclusion of artificial intelligence (AI) technologies, IoT connectivity, mobile integration, and data analytics.
What Are The Key Drivers Fueling Growth In The Digital Signage Software Market?
The surge in usage of digital out-of-home (DOOH) advertising is forecasted to boost the development of the digital signage software market. Digital out-of-home (DOOH) advertising involves the application of digital displays to broadcast ads to audiences in public arenas. The growth of this method is due to dynamic delivery of material and targeted ads, making it a favored choice for advertisers wanting to get the attention of consumers outside of their homes. Digital signage software is employed in DOOH advertising for delivering dynamic content, creating captivating experiences, generating profit, and offering analytics for efficient campaign administration and measuring return on investment. For example, information from Kochava Inc., a technology firm from the USA, states that US advertisers are anticipated to dedicate $3.1 billion towards digital out-of-home (DOOH) advertising in August 2024, showing a 28% increase compared to the preceding year. Hence, increased usage of digital out-of-home (DOOH) advertising is propelling the growth of the digital signage software market.
What Are The Principal Market Segments In The Global Digital Signage Software Industry?
The digital signage software market covered in this report is segmented –
1) By Software: Edge Server Software, Content Management System, Other Software
2) By Service Type: Installation Services, Maintenance And Support Service, Other Service Types
3) By Application: Healthcare, Retail, Corporate, Hospitality, Entertainment, Transportation, Banking, Other Applications
Subsegments:
1) By Edge Server Software: Edge Server Software, Edge Computing Platforms, Edge Device Management Software
2) By Content Management System (CMS): Cloud-Based CMS, On-premise CMS, Hybrid CMS
3) By Other Software: Media Player Software, Analytics And Reporting Software, Interactive Software, Digital Signage Security Software
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What New Trends Are Influencing The Digital Signage Software Market?
Major firms in the digital signage software sector are leveraging innovative advancements like Touch Source Express, an all-encompassing digital signage software solution which caters to customer demands and sustains a competitive advantage amidst a constantly transforming industry. This tool is a comprehensive platform offering a plethora of features and functionalities essential for controlling and exhibiting digital content on screens. For example, TouchSource, LLC, an American digital displays and signage developer, unveiled TouchSource Express in June 2022. This digital signage software solution renders a comprehensive package to property managers and building proprietors. This groundbreaking software presents an accessible, content-rich digital directory facility, enabling property managers to promptly update listings, building notifications, and leasing opportunities on the web. Moreover, it includes digital directory application software, digital design services, unending remote assistance, and a straightforward deployment and maintenance process.
Who Are the Key Players In The Digital Signage Software Market?
Major companies operating in the digital signage software market are:
• Sony Corporation
• LG Corporation
• Panasonic Corporation
• Samsung Electronics Co. Ltd.
• Cisco Systems Inc.
• ViewSonic Corporation
• Daktronics Inc.
• NEC Display Solutions
• Planar Systems Inc.
• BrightSign LLC
• Scala Inc.
• Enplug Inc.
• Mvix LLC
• Visix Inc.
• Omnivex Corporation
• Intuiface S.A.
• Signagelive Ltd.
• NoviSign Digital Signage Ltd.
• Broadsign International LLC
• Navori Labs SA
• ONELAN Ltd.
• UCView Inc.
• Revel Digital LLC
• Rise Vision Inc.
• MediaSignage Inc.
What Are The Regional Insights Into The Digital Signage Software Market?
North America was the largest region in the digital signage software market in 2024. The regions covered in the digital signage software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
