Direct carrier billing is a mobile payment method that allows consumers to make purchases by charging payments directly to their mobile phone bill or deducting them from the prepaid balance. This method eliminates the need for credit or debit cards and can be used for various digital goods and services, such as app purchases, in-game items, digital content, and subscriptions.
Direct Carrier Billing Global Market Report 2024 provides data on the global direct carrier billing market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Direct Carrier Billing market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The direct carrier billing market size has expanded rapidly in recent years, climbing from $46.13 billion in 2023 to $52.67 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%. This growth in the historic period can be attributed to the widespread penetration of mobile phones, increased consumption of digital content, the rapid expansion of e-commerce and m-commerce platforms, the surge in subscription-based services, and the burgeoning popularity of mobile gaming. Looking ahead, the market is poised for continued rapid growth, projected to reach $90.56 billion by 2028 with a CAGR of 14.5%. Anticipated growth in the forecast period will be driven by the rising adoption of digital subscriptions, a focus on enhancing financial inclusion through mobile payment solutions, increasing preference for seamless mobile-first experiences, improvements in user interface and payment security, and expansion into new industry verticals. Major trends expected include personalized and targeted marketing strategies, integration of contactless payments and NFC technology, exploration of blockchain and cryptocurrency applications in billing processes, expansion into IoT and smart device ecosystems, and advancements in voice-activated payment technologies.
The rising number of mobile phone users is set to drive growth in the direct carrier billing market. Mobile phones have become ubiquitous, facilitating telecommunications services, internet access, and mobile applications globally. Direct carrier billing simplifies in-app purchases by enabling users to charge transactions directly to their phone bills or prepaid balances, enhancing convenience and accessibility. According to Uswitch Limited, the UK saw 71.8 million mobile connections in 2022, a 3.8% increase from the previous year, reflecting sustained mobile adoption. This widespread use of mobile devices fuels demand for direct carrier billing solutions, positioning the market for significant growth in the coming years.
Get Your Free Sample of the Global Direct Carrier Billing Market ReportThe direct carrier billing market covered in this report is segmented –
1) By Type: Limited Direct Carrier Billing (DCB), Pure Direct Carrier Billing (DCB), MSISDN Forwarding, Other Types
2) By Authentication type: Single Factor Authentication, Two Factor Authentication
3) By End-User: Application And Games, Online Media, Other End-Users
Major players in the direct carrier billing market are focusing on creating innovative products such as direct carrier billing for mobile games to gain a competitive advantage. This payment method allows users to make purchases within mobile gaming apps and charge the costs directly to their mobile phone bill or deduct from their prepaid balance. For example, in January 2024, TPay, a UAE-based mobile payments platform developer, introduced direct carrier billing for PUBG Mobile in Egypt, in collaboration with Tencent Holdings Ltd. from China. This solution eliminates the need for credit cards or other traditional payment methods, offering users immediate access with a single click. It is available to anyone with a mobile subscription or prepaid plan.
North America was the largest region in the direct carrier billing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct carrier billing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.