The E-Cigarette And Vape Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of the e-cigarette and vape industry has experienced swift growth recently. It was valued at $27.75 billion in 2024 and is expected to increase to $33.16 billion in 2025, with a compound annual growth rate (CAGR) of 19.5%.
The e-cigarette and vape market is forecasted to expand to a market size of $67.11 billion by 2029. This growth signifies a compound annual growth rate (CAGR) of 19.3%.
Download Your Free Sample of the 2025 E-Cigarette And Vape Market Report and Uncover Key Trends Now!The key drivers in the e-cigarette and vape market are:
• Increasing urbanization is driving the e-cigarette and vape market's expansion.
• The emergence and growth of internet retailers play a significant role in the market's increase.
• Rising demand for high-quality batteries in vaping devices is fueling the market growth.
• The growing popularity of e-cigarettes among the youth is a key driver for market advancement.
The e-cigarette and vape market covered in this report is segmented –
1) By Product: Disposable, Rechargeable, Modular Devices
2) By Category: Open, Closed
3) By Flavor: Tobacco, Fruit, Beverage, Sweet, Other Flavors
4) By Distribution Channel: Online, Retail
Subsegments:
1) By Disposable: Single-Use E-cigarettes, Pre-Filled Pod Systems, Puff-Based Devices
2) By Rechargeable: Rechargeable Cig-a-Likes, Rechargeable Pod Systems, Open Tank Systems
3) By Modular Devices: Mechanical Mods, Regulated Mods, Squonk Mods
The key trends in the e-cigarette and vape market are:
• There is a growing trend towards alternative nicotine delivery systems.
• Innovations in vaping devices are becoming increasingly prevalent.
• The market is witnessing advancements in e-cigarette technology.
• The industry is experiencing innovation in product formulations.
Major players in the e-cigarette and vape market are:
• Imperial Brands PLC
• Philip Morris International
• British American Tobacco
• Altria Group Inc.
• Juul Labs Inc.
• Sigelei
• Innokin Technology
• Wismec
• Pax Labs
• Hangsen
• Suorin
• Vaporesso
• VaporTech LLC
• Aspire
• Sourcemore
• Eleaf
• SmokTech
• GeekVape
• Joyetech
• Vapeonly
• KangerTech
• Yihi
• Linx Vapor
• CigGo
North America was the largest region in the e-cigarette and vape market in 2024