The e cigarettes market has seen considerable growth due to a variety of factors.
• Over recent years, the e-cigarettes market has experienced swift expansion. The industry's projected growth is from $23.65 billion in 2024 to $26.42 billion in 2025, characterized by a compound annual growth rate (CAGR) of 11.7%.
The significant historical growth of this market is due to factors such as the choice to quit smoking and reduce harm, a strong vaping culture, a variety of flavors, a decrease in secondhand smoke, as well as potent marketing and advertising strategies.
The e cigarettes market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the e-cigarettes market is anticipated to witness a significant expansion. The market size is projected to reach $42.8 billion by 2029, boasting a compound annual growth rate (CAGR) of 12.8%.
The projected growth during this period can be related to factors such as alternatives to smoking, regulatory conditions, smoke cessation aids, decreased health hazards, and innovative flavors. Major trends during this forecast period will look at flavor preferences, the heat-not-burn technology, the combination of tobacco and cannabis, and advancements in e-cigarette technology.
The e-cigarette market's expansion can be attributed to increasing awareness about the health implications of smoking traditional tobacco cigarettes among smokers. The harmful compounds released by traditional tobacco cigarettes have a significant negative impact on the smoker's health. In contrast, e-cigarettes, with their reduced toxicity, are safer. For example, the Vype iSwitch and Vype iSwitch Maxx, published by British American Tobacco, use Puretech blade technology. This technology involves utilizing an ultra-thin stainless-steel blade to heat the e-liquid, producing vapor. The emission from these products, which do not combust tobacco, contains significantly fewer toxins than the smoke generated from burning tobacco. This makes e-cigarettes a less risky option compared to their conventional counterparts.
The e-cigarettes market covered in this report is segmented –
1) By Product Type: Disposable, Rechargeable, Modular
2) By Composition Used: Tobacco, Flavors, Nicotine-free
3) By Distribution Channel: Specialist E-Cig Shops, Online, Super markets, Tobacconist, Other Distribution Channels
Subsegments:
1) By Disposable: Prefilled Disposable E-Cigarettes, Blank Disposable E-Cigarettes
2) By Rechargeable: Rechargeable Pod-Based E-Cigarettes, Rechargeable Cig-A-Like E-Cigarettes
3) By Modular: Vape Mods, Vape Pens, Tank Systems
The e-cigarette market is witnessing a growing trend of mergers and acquisitions between conventional cigarette and e-cigarette makers. Collaborations between these traditional cigarette manufacturers and e-cigarette companies are becoming increasingly common, whether it's for product development or for strengthening their global market footprint. For example, British American Tobacco PLC., (BAT) a multinational company that manufactures cigarettes and tobacco, both American and British, purchased Reynolds American Inc. for $49 billion. This purchase enabled BAT to solidify its position in the rapidly expanding emerging markets and the highly profitable developed markets. Reynolds American Inc. is a tobacco company based in the United States that produces both tobacco products and e-cigarettes.
Major companies operating in the e-cigarettes market include:
• Philip Morris International Inc.
• Altria Group Inc.
• British American Tobacco plc
• Japan Tobacco Inc.
• Imperial Brands plc
• Njoy Inc.
• International Vapor Group Inc.
• Reynolds American Inc.
• Kimree Inc.
• Innokin
• Healthier Choices Management Corp.
• ITC Limited
• J WELL
• Nicotek LLC
• NicQuid LLC
• R.J. Reynolds Vapor Company
• Shenzhen IVPS Technology Co. Ltd.
• Shenzhen KangerTech Technology Co. Ltd.
• Vapor Hub International Inc.
• KangerTech
• Shoreditch
• Ritchy Group
• Vapouriz Limited
• Apollo Electronic Cigarettes
• Vape Emporium Limited
• JUUL Labs Inc.
• Breeze Smoke LLC
• Logic Technology Development LLC
• V2 Cigs
• Green Smoke LLC
• White Cloud Electronic Cigarettes
• VaporFi Inc.
• South Beach Smoke LLC
• SmokeTip LLC
Asia Pacific was the largest region in the e-cigarettes market in 2023. The regions covered in the e-cigarettes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa