What is the Historical Analysis of the Education And Learning Analytics Market Size?
The education and learning analytics market has seen considerable growth due to a variety of factors.
• In recent years, the market size of education and learning analytics has seen substantial growth. It is projected to expand from $25.25 billion in 2024 to $29.85 billion in 2025, equating to a compound annual growth rate (CAGR) of 18.2%.
Factors contributing to this growth during the historic period include the expanded use of learning management systems (LMS), the integration of big data in education, individualized learning approaches, governmental initiatives and financial support, along with a focus on student success and retention.
What is the Forecasted Growth of the Education And Learning Analytics Market Size?
The education and learning analytics market is expected to maintain its strong growth trajectory in upcoming years.
• The market for education and learning analytics is poised for remarkable growth in the coming years, with the size projected to reach $66.03 billion by 2029, advancing at a Compound Annual Growth Rate (CAGR) of 22.0%.
This significant progress during the forecast period could be due to factors like the integration of cross-platform analytics, the provision of analytics interfaces that are easy for educators to use, the use of learning analytics in corporate training, the focus on social and emotional learning analytics, and the inclusion of learning analytics in K-12 education. Noteworthy trends expected during the forecast period include the incorporation of artificial intelligence (AI), the use of predictive analytics to boost student success, custom-made learning experiences, cross-institutional learning analytics, and the integration of open educational resources (OER).
What Are The Primary Growth Drivers In The Education And Learning Analytics Market?
The growth of the education and learning analytics market is projected to be fueled by government efforts to digitalize the education sector. The increase in virtual learning and the continual involvement of students on e-learning platforms during the pandemic era are expected to yield vast amounts of data, paving the way for the adoption of educational and learning analytics. For instance, in 2022, the UAE government initiated the 'UAE Digital Economy Strategy' with the objective of doubling the contribution of the digital economy towards UAE's GDP from 9.7% in 2022 to 19.4% within a decade. Therefore, as government initiatives focusing on digitalization continue to rise, so will the demand for educational and learning analytics.
What Is The Segmentation Of The Global Education And Learning Analytics Market?
The education and learning analytics market covered in this report is segmented –
1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics
2) By Deployment: On-Premise, Cloud-Based
3) By Component: Software, Services
4) By End User: Academics, Corporates
Subsegments:
1) By Predictive Analytics: Student Performance Prediction, Enrollment Forecasting, Dropout Risk Assessment
2) By Prescriptive Analytics: Personalized Learning Recommendations, Resource Allocation Optimization, Curriculum Effectiveness Analysis
3) By Descriptive Analytics: Student Engagement Metrics, Academic Achievement Reporting, Attendance Tracking And Analysis
Pre-Book The Education And Learning Analytics Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Emerging Trends Are Shaping The Education And Learning Analytics Market Landscape?
The surge in technological progress is a dominant trend observed in the education and learning analytics market. Numerous firms in this sector are introducing new products or technologies to reinforce the demand for this market. For example, in July 2024, Instructure Holdings Inc., an ed-tech firm based in the US, unveiled its AI-Powered Analytics for Educators, branded Intelligent Insights. This move specifically addresses educational institutions, granting them the ability to perform analytics work that was previously hard to do. The product allows educators to ascertain the success of their courses through the analysis of diverse data indicators, thereby promoting constant enhancement in instructional methodologies. The platform delivers insights into the use of Learning Tools Interoperability (LTI) applications, assisting institutions in managing their resources more efficiently.
Who Are the Key Players in the Education And Learning Analytics Market?
Major companies operating in the education and learning analytics market include:
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Oracle Corporation
• Alteryx Inc.
• D2L Corporations
• 12twenty
• Apex Learning Ltd.
• Blackboard Inc.
• BrightBytes Inc.
• CIVITAS LEARNING INC.
• Coursera Inc.
• DreamBox Learning
• Duolingo
• EdIncites
• ILLUMINATE EDUCATION INC.
• Immersive VR Education
• Involvio LLC
• Junyo
• Knowre
• LinkIt
• Magic EdTech
• McGraw Hill Education
• Othot
• Overgrad
• Panorama Education
• Pearson Education
• Reading Plus
• Realizeit
• Udemy Inc.
What are the Regional Insights into the Education And Learning Analytics Market?
North America was the largest region in the education and learning analytics market in 2024.The regions covered in the education and learning analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
