The educational services market has seen considerable growth due to a variety of factors.
• In the past few years, the educational services market has seen considerable growth. The market size is expected to increase from $3565.29 billion in 2024 to $3863.78 billion in 2025, showcasing a Compound Annual Growth Rate (CAGR) of 8.4%.
The expansion during the historic period is due to factors such as population growth, government funding, globalization, shifts in demographics, economic conditions, and changes in education policies.
The educational services market is expected to maintain its strong growth trajectory in upcoming years.
• The anticipated surge in the size of the educational services market in the imminent years will lead to an increase to $5126.09 billion by 2029, with a compound annual growth rate (CAGR) of 7.3%.
This expansion during the forecast period is credited to factors such as online and remote learning, customized learning, gaps in workforce skills, lifetime education, and international partnerships. Dominant trends for the forecast period encompass microlearning and bite-sized content, corporate instruction and skill enhancement, AI-integrated personalized learning methods, partnerships with industries and employers, and the issuance of alternative credentials and digital badges.
The expansion of the educational services market is expected to be fueled by an increase in higher education enrollments. Higher education enrollments involve registering for a specific degree program or other academic activities at a college or university. As an example, the Higher Education Statistics Agency (HESA), an official UK agency, reported in January 2023 that new enrollments in postgraduate courses for the 2021/22 academic year increased by 9% compared to the previous year, reaching a total of 526,645. Thus, the uptick in higher education enrollments is contributing to the growth of the educational services market.
The educational services market covered in this report is segmented –
1) By Type: Other Educational Services, Colleges, Universities, And Professional Schools, Elementary And Secondary Schools
2) By Type Of Expenditure: Public, Private
3) By Mode: Online, Offline
Subsegments:
1) By Other Educational Services: Tutoring Services, Test Preparation Services, Educational Consulting, Online Course Providers, Vocational Training
2) By Colleges, Universities, And Professional Schools: Community Colleges, Four-Year Universities, Graduate Schools, Professional Training Institutes
3) By Elementary And Secondary Schools: Public Elementary And Secondary Schools, Private Elementary And Secondary Schools, Charter Schools, Online K-12 Education Providers
Educational sectors are incorporating gaming techniques to improve the learning process for students. By applying game-design elements to various classroom tasks, they become more enjoyable and interactive. This approach is fostering a comprehensive learning environment in educational services, enhancing student engagement, motivation, and critical skill development. As per a study by WeAreTeachers, digital online games form part of the teaching strategy for 55% of teachers, and 63% concur that students are more inclined to practice challenging skills using a game-oriented format. This methodology was adopted by Hornsby Middle School to promote exhaustive learning amongst students.
Major companies operating in the educational services market include:
• University of Michigan
• Columbia University
• Harvard University
• Massachusetts Institute of Technology
• Yale University
• TAL Education Group
• New Oriental Education & Technology Group Inc.
• National American University Holdings Inc.
• Bright Horizons Family Solutions Inc.
• K12 Inc.
• Stride Inc.
• Laureate Education Inc.
• 2U Inc.
• Grand Canyon Education Inc.
• Chegg Inc.
• American Public Education Inc.
• Universal Technical Institute Inc.
• Universal Technical Institute Inc.
• Mulpha International Bhd
• Adtalem Global Education Inc.
• The Texas A&M University System
• University of California System
• University of Pennsylvania
• Stanford University
• Cornell University
• Cambium Learning Group Inc.
• Career Education Corporation
• Capella Education Company
• Lincoln Educational Services Corporation
• American Education Center Inc.
• Bridgepoint Education Inc.
• Education Management Corporation
Asia-Pacific was the largest region in the educational services market in 2024. Western Europe was the second-largest region in the educational services market. The regions covered in the educational services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.