The electric facial cleansing brush market size has grown rapidly in recent years. It will grow from $8.87 billion in 2023 to $9.75 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to the growing popularity of skincare devices, increased awareness about skincare, rising disposable incomes, expansion into emerging markets, and a rising population. The electric facial cleansing brush market size is expected to see rapid growth in the next few years. It will grow to $14.33 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to increasing focus on eco-friendly materials and sustainable manufacturing, the growth of the e-commerce industry, rising beauty consciousness among consumers, and increasing pollution and urbanization. Major trends in the forecast period include the integration of artificial intelligence (AI) and smart technologies, the use of sonic and ultrasonic technology, a shift towards eco-friendly and biodegradable materials in product manufacturing, eco-friendly packaging, and the expansion of beauty devices.
Global Electric Facial Cleansing Brush Market Key Driver
The growing prevalence of skin-related illnesses is anticipated to boost the electric facial cleansing brush market. Skin-related illnesses are conditions affecting the skin's health and appearance, influenced by factors such as improper skincare routines and environmental conditions. The prevalence of such illnesses is rising due to environmental changes and aging populations. Electric facial cleansing brushes are effective for managing skin issues by exfoliating and removing dead cells, dirt, and makeup residue. According to the UK Health Security Agency in September 2022, cases of Methicillin-resistant Staphylococcus aureus (MRSA) from skin and soft tissue infections increased to 33.7% in 2022 from 2021, with MRSA cases rising by 25.7% from April 2020 to March 2021. This increasing prevalence of skin-related conditions is driving the growth of the electric facial cleansing brush market.
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Global Electric Facial Cleansing Brush Market Segments
The electric facial cleansing brush market covered in this report is segmented –
1) By Brush Type: Bristle Brush, Silicone Brush
2) By Price Range: Economy, Mid- Range, Premium
3) By Technology: Sonic, Rotating
4) By Distribution Channel: Wholesalers Or Distributor, Hypermarkets Or Supermarkets, Multi-Brand Stores, Independent Electronic Stores, Online Retailers, Other Distribution Channels
5) By Application: Commercial, Household
By Geography:The regions covered in the electric facial cleansing brush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the electric facial cleansing brush market in 2023.
Major Electric Facial Cleansing Brush Industry Players
Panasonic Corporation, L'Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk'n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.
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Electric Facial Cleansing Brush Market Overview
An electric facial cleansing brush is a skincare device designed to enhance the cleansing routine by using oscillating or rotating brush heads. These brushes typically offer gentle exfoliation and deep cleansing benefits, helping to remove makeup, dirt, and impurities from the skin more effectively than manual cleansing.
Electric Facial Cleansing Brush Global Market Report 2023 provides data on the global electric facial cleansing brush market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The electric facial cleansing brush market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
