How Has the Electric Toothbrush Market Evolved Historically and What is its Current Size
The electric toothbrush market has seen considerable growth due to a variety of factors.
• In recent times, there has been a significant expansion in the size of the electric toothbrush market. It's projected to escalate from $3.64 billion in 2024 to $3.84 billion in 2025, with a compound annual growth rate (CAGR) of 5.4%.
Factors such as heightened awareness about oral health, dentist endorsements, economical pricing, widespread accessibility, improved consumer literacy, market rivalry, and innovative advances, as well as the growing trend towards personal care devices, are notably contributing to the growth observed during the historic period.
How Will The Electric Toothbrush Market Size Evolve In The Foreseeable Future?
The electric toothbrush market is expected to maintain its strong growth trajectory in upcoming years.
• In the forthcoming years, the electric toothbrush market is projected to experience substantial expansion. Its size is anticipated to reach $5.3 billion in 2029, with an 8.4% compound annual growth rate (CAGR). This expansion during the predicted period can be credited to the emphasis on gum health, growth in e-commerce, the use of sustainable designs and materials, the trend of customization and personalization, as well as health and wellness trends. The dominant trends within this forecasted period include the influence of digital marketing and social media, the integration of smart technology, technological progress, and the use of biodegradable and sustainably sourced materials.
What Factors Are Driving Growth In The Electric Toothbrush Market?
The escalation of oral health issues is projected to drive the expansion of the electric toothbrush market. These oral concerns encompass tooth decay, enamel wear, gum infections, and periodontal diseases. Electric toothbrushes contribute to mitigating these issues by promoting better oral hygiene and facilitating superior plaque elimination. For example, the UK government's National Health Service reported that in August 2023, there were 32.5 million treatments delivered in 2022-23 — an increase of 23.2 percent compared to the former year. So, the surge in oral health problems is fuelling the growth of the electric toothbrush market.
What Are The Core Segments Of The Globa Electric Toothbrush Market?
The electric toothbrush market covered in this report is segmented –
1) By Product: Battery, Rechargeable
2) By Bristle: Soft, Nanometer
3) By Technology: Rotational, Vibrational
4) By End-User: Adults, Children, Geriatric
5) By Distribution Channel: Super markets Or Hyper markets, Pharmacy Or Drug Stores, Online Retail Stores, Other Channels
Subsegments:
1) By Battery: Disposable Battery Electric Toothbrush, Replaceable Battery Electric Toothbrush
2) By Rechargeable: Standard Rechargeable Electric Toothbrush, Smart Rechargeable Electric Toothbrush, Sonic Rechargeable Electric Toothbrush
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Which Emerging Trends Are Reshaping The Electric Toothbrush Market Size?
Technological progression is increasingly becoming a prominent trend in the electric toothbrush market. Major participants in this sector are prioritizing the development of advanced technological solutions to enhance their market stance. As an example, Royal Philips, a leading health technology company based in the Netherlands, unveiled a new collection of Sonicare electric toothbrushes in April 2022. These new products, equipped with advanced sonic technology, are designed to boost oral health and optimize the user experience. The introduction of Philips India's new Sonicare series symbolizes substantial progress in electric toothbrush technology, merging efficiency with user-oriented functions.
Who Are the Key Players in the Electric Toothbrush Market?
Major companies operating in the electric toothbrush market include:
• Procter & Gamble Company
• Panasonic Corporation
• Shenzhen Risun Technology Co. Ltd.
• Risun Technology (Shenzhen) Co. Ltd.
• Xiaomi Corporation
• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Braun GmbH
• Church & Dwight Co. Inc.
• Lion Corporation
• Conair Corporation
• FOREO Sweden AB
• SONIC Chic Inc.
• Burst Oral Care Inc.
• Den-Mat Holdings LLC
• Ningbo Seago Electric Appliance Co. Ltd.
• Dr. Fresh LLC
• Remington Products Inc.
• Moxiem Inc.
• Brio Product Group Inc.
• Brush Buddies Inc.
• Baby Buddy Co. Ltd.
• Dretec Inc.
• Lebond (Shenzhen) Technology Co. Ltd.
• Crest Brands LLC
• JSB Healthcare Inc.
• Quip NYC Inc.
• Ionsei USA Inc.
• Mornwell Technologies Inc.
• Wellness Oral Care LLC
What are the Regional Insights into the Electric Toothbrush Market?
North America was the largest region in the electric toothbrush market in 2024. Asia-Pacific is expected to be the fastest-growing region in the electric toothbrush market during the forecast period. The regions covered in the electric toothbrush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
