The electronic (e) tourism market has seen considerable growth due to a variety of factors.
• The electronic (E) tourism market has grown rapidly. It will rise from $1198.13 billion in 2024 to $1342.21 billion in 2025, at a CAGR of 12.0%.
Contributing factors include improved internet access, the rise of mobile technology, growth in social media platforms, the expansion of online booking systems, the demand for convenience, increased airline and hotel collaborations, and the development of travel review websites.
The electronic (e) tourism market is expected to maintain its strong growth trajectory in upcoming years.
• The electronic (E) tourism market is expected to grow to $2094.26 billion by 2029, at a CAGR of 11.8%.
The growth will be driven by personalized travel experiences, mobile bookings, blockchain adoption, sustainable tourism, digital marketing, and virtual tourism. Trends will include contactless payments, eco-friendly travel, AI-driven customer service, smart tourism, secure blockchain transactions, remote work travel, and personalized offers.
The rising interest in heritage travel is predicted to drive the growth of the electronic (E) tourism market. Heritage travel, which involves visiting cultural and historical sites, is growing due to the desire for authentic experiences that connect travelers with history. E-tourism enhances this by providing online resources, virtual tours, and booking services. A 2023 survey by the Department for Digital, Culture, Media, and Sport revealed that 67% of adults visited a heritage site in the past year, up from 63% in 2021/2022, with digital engagement also rising to 18%. This growing interest in heritage travel is expected to support the expansion of the E-tourism market.
The electronic (E) tourism market covered in this report is segmented –
1) By Type Of System: Computer Reservation Systems, Property Management Systems, Social Networks, Global Distribution Systems
2) By Booking Behavior: Spontaneous Travelers, Meticulous Planners, Tech-reliant Travelers
3) By Travel Style: Adventure Seekers, Luxury Travelers, Cultural Enthusiasts, Business Travelers
4) By Application: Hospitality Industry, Aerospace And Medical Industry
Subsegments:
1) By Computer Reservation Systems (Crs): Airline Reservation Systems, Hotel Reservation Systems, Car Rental Reservation Systems, Tour And Package Booking Systems, Travel Agency Reservation Systems
2) By Property Management Systems (Pms): Hotel Property Management Systems, Vacation Rental Management Systems, Resort Property Management Systems, Multi-property Pms Solutions, Cloud-based Property Management Systems
3) By Social Networks: Travel Social Media Platforms, User-Generated Content Platforms, Travel Influencer Platforms, Travel Planning And Sharing Communities, Social Networks For Trip Coordination
4) By Global Distribution Systems (Gds): Airline Gds, Hotel Gds, Car Rental Gds, Multi-Channel Travel Gds Platforms, Online Travel Agencies (Otas) Connected With Gds
Major players in the electronic tourism market are moving toward personalized recommendation systems like AI-based trip planners to boost customer engagement and increase bookings. AI-driven trip planners generate customized itineraries, enhancing user satisfaction and promoting more bookings. In June 2023, Booking.com, a Dutch travel agency, introduced an AI Trip Planner within its app, using AI and language models to provide users with personalized travel plans, destination ideas, and booking assistance through a conversational interface.
Major companies operating in the electronic (E) tourism market are:
• Booking Holdings Inc.
• Expedia Group
• Airbnb Inc.
• Amadeus IT Group
• Trip.com Group
• Vacation Rentals by Owner (Vrbo)
• Agoda Company Pte. Ltd.
• TripAdvisor Inc.
• Orbitz Worldwide Inc.
• Trivago N.V.
• MakeMyTrip Limited
• Viator Inc.
• Lastminute.com Group
• Hotels.com L.P.
• MakeMyTrip Limited
• Skyscanner Limited
• Hopper Inc.
• Travelocity.com Inc.
• GetYourGuide GmbH
• Klook Travel Technology Limited
• Hotwire Inc.
• Sygic a.s.
• Travel Leaders Group LLC
• Yatra Online Inc
• Musement
North America was the largest region in the electronic (E) tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electronic (E) tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.