What Has Been the Progress and Growth of the Email Deliverability Tools Market in Recent Years?
The email deliverability tools market has seen considerable growth due to a variety of factors.
• The market for email deliverability tools has seen considerable growth in the past few years. The market size is projected to increase from $1.24 billion in 2024 to $1.37 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 9.7%.
The previous growth can be credited to the necessity for spam reduction, improved email marketing strategies, regulatory compliance, as well as authentication, verification, and managing ISP relationships.
What Can Be Expected from the Email Deliverability Tools Market Size?
The email deliverability tools market is expected to maintain its strong growth trajectory in upcoming years.
• A swift expansion is predicted in the email deliverability tools market size in the coming years, where it is projected to hit $2.03 billion by 2029, growing at a compound annual growth rate (CAGR) of 10.4%.
The anticipated growth during the forecast period can be credited to factors such as predictive deliverability solutions, mobile optimization capacities, personalization, and segmentation capabilities, thorough email verification, and adherence to global privacy norms. Key trends during the forecast period will be AI-driven analytics, enhanced data analytics and reporting, personalization to boost engagement, automation in email verification, and observation of regulatory and privacy protocols.
What Are the Critical Driver Fuelling The Email Deliverability Tools Market's Growth?
The predicted growth of the email deliverability tools market is anticipated to be fueled by the expanding e-commerce industry. E-commerce, which is the electronic exchange of goods, services, money, and data over the internet, often relies on email deliverability systems to enhance email marketing and ensure messages are delivered to the main inboxes of recipients. Email deliverability tools can be used by e-commerce companies to enhance customer loyalty, stimulate sales, and increase brand awareness. For example, the Quarterly Retail E-Commerce Sales Report 2024, published by the United States Census Bureau, noted that in the second quarter of 2024, U.S. retail e-commerce sales amounted to $291.6 billion. This represented a 1.3% increase from the previous quarter and a 6.7% increase from the same period in 2023, constituting 16.0% of the total estimated retail sales of $1,826.9 billion. Consequently, the e-commerce industry's growth is a major contributor to the growth of the email deliverability tools market. Heading: Rise in Number of Internet Users Propels the Email Deliverability Tools Market
How Is The Email Deliverability Tools Market segmented?
The email deliverability tools market covered in this report is segmented –
1) By Type: Email Validation Tools, Email Authentication Tools, Email Reputation Tools, Other Types
2) By Deployment Model: Cloud, On-Premises
3) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
4) By Industry Vertical: E-commerce And Retail, Banking, Financial Services, And Insurance (BFSI), Information Technology (IT) And Telecommunications, Healthcare And Life Sciences, Travel And Hospitality, Media And Entertainment, Other Industry Verticals
Subsegmemts:
1) By Email Validation Tools: Real-Time Email Verification, Bulk Email Verification
2) By Email Authentication Tools: SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting And Conformance)
3) By Email Reputation Tools: Sender Reputation Monitoring, Blacklist Monitoring
4) By Other Types: Deliverability Analytics Tools, Engagement Tracking Tools
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How Are New Trends Impacting The Size Of The Email Deliverability Tools Market?
Firms in the email deliverability tools market are escalating their efforts to design ultra-speedy email delivery features like InboxReady in order to amplify their market revenues. Ultra-speedy email delivery features are capabilities inherent in email marketing software platforms and tools which enable users to transmit emails swiftly and effectively. For example, Mailgun Technologies Inc., a company based in the U.S. that operates an email delivery platform, debuted InboxReady in May 2022. This is a collection of email deliverability tools aimed to aid businesses in enhancing their email deliverability and refining their email campaigns. InboxReady leverages Mailgun's sophisticated infrastructure and is equipped with critical features such as email validation, identification of spam traps, inbox placement testing, and email delivery observation. Such features provide users with full command over their email program and delivery. Appropriate for businesses of varying sizes, InboxReady is also compatible with any email marketing platform.
Who Are the Key Players In The Email Deliverability Tools Market?
Major companies operating in the email deliverability tools market report are:
• Microsoft Corporation
• Amazon Web Services Inc.
• International Business Machines Corporation (IBM)
• Oracle Corporation
• Salesforce Inc.
• Adobe Inc.
• Experian Marketing Services
• Barracuda Networks Inc.
• Constant Contact Inc.
• Zoho Corporation
• Netcore Cloud Pvt Ltd.
• Litmus
• Validity Inc.
• SharpSpring
• AWeber
• SparkPost
• Elastic Email
• SocketLabs
• eDataSource
• SendForensics
• SMTP2GO
• GlockApps
• Wildbit
• MxToolbox Inc.
• InboxAlly
• Kickbox
What Is The Most Dominant Region In The Email Deliverability Tools Market?
North America was the largest region in the email deliverability tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
