What are the Historical Developments and Current Growth Metrics of the Email Marketing Software Market?
The email marketing software market has seen considerable growth due to a variety of factors.
• The email marketing software market has seen rapid growth. It is expected to grow from $1.69 billion in 2024 to $1.94 billion in 2025, at a CAGR of 14.2%.
This growth is driven by the rise of digital marketing strategies, growing use of email as a communication tool, increased use of predictive analytics for email campaign optimization, the boom in e-commerce, and changes in email regulations and compliance standards.
What is the Forecasted Market Size and CAGR for the Email Marketing Software Market?
The email marketing software market is expected to maintain its strong growth trajectory in upcoming years.
• The email marketing software market is projected to grow rapidly, reaching $3.25 billion by 2029 with a CAGR of 13.9%.
Growth drivers include AI and machine learning integration, a focus on data privacy, CRM and social media platform integration, and the demand for mobile-responsive, interactive email designs. Key trends include omnichannel marketing automation, behavioral targeting, voice-assisted email marketing, and advancements in automation and personalization.
What Key Factors and Trends Are Driving The Growth Email Marketing Software Market?
The increasing use of mobile devices is expected to fuel the growth of the email marketing software market. Mobile devices, such as smartphones and tablets, enable direct communication with consumers on the go, enhancing the effectiveness of email marketing campaigns. For example, in April 2022, the Department of Telecommunications reported that Vietnam's smartphone subscribers reached 93.5 million in March 2022, an increase of over 2 million from the previous year, driving market growth.
What Are The Market Segments In The Email Marketing Software Market?
The email marketing software market covered in this report is segmented –
1) By Deployment: Cloud-Based, On-Premise
2) By Channel: Business To Business(B2B), Business To Customers(B2C)
3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications
4) By Industry: Banking, Financial Services, And Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries
Subsegments:
1) By Cloud-Based: Software-As-A-Service (SaaS), Hosted Email Marketing Solutions
2) By On-Premise: Installed Software Solutions, Self-Hosted Email Marketing Platforms
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What Emerging Trends Are Influencing The Growth Of The Email Marketing Software Market?
Companies in the email marketing software market are focusing on developing generative AI email marketing tools to gain a competitive edge. These tools use AI to automatically generate personalized and optimized email content for campaigns. For instance, in April 2023, Mailchimp, a U.S.-based email marketing company, launched the Email Content Generator, a generative AI tool that helps marketers create personalized email campaigns. This tool, part of Mailchimp's AI-powered features, uses GPT AI to generate email content tailored to industry, marketing intent, and brand voice, alongside other tools for campaign optimization and performance analysis.
Who Are the Key Players In The Email Marketing Software Market?
Major companies operating in the email marketing software market are:
• Oracle Corporation
• Salesforce.com Inc.
• Intuit Inc.
• Benchmark Capital
• HubSpot Inc.
• Zoho Corporation Pvt. Ltd.
• Klaviyo Inc.
• The Rocket Science Group LLC
• Constant Contact Inc.
• ActiveCampaign LLC
• Sendinblue
• GetResponse
• Jivox Corporation
• ConvertKit LLC
• Campaign Monitor Pty Ltd
• Drip
• AWeber Communications Inc.
• Mailjet SAS
• Sendlane LLC
• iContact
• MailerLite
• Ontraport
• SendWorks LLC
• EmailOctopus Ltd
• Phonexa Holdings LLC
• Moosend Inc.
What Are The Regional Insights Into The Email Marketing Software Market?
North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
