The emotion analytics market has seen considerable growth due to a variety of factors.
• In recent years, the dimension of the emotion analytics market has experienced swift expansion. The market is projected to expand from $4.15 billion in 2024 to $4.81 billion in 2025 with a compound annual growth rate (CAGR) of 15.8%.
The driving factors behind this growth during the historic period include an escalated acceptance of AI technology, an amplified need for personalized experiences, a surge in the demand for superior customer service, an increase in the need for socially intelligent artificial objects, and a broader implementation in the healthcare field.
The emotion analytics market is expected to maintain its strong growth trajectory in upcoming years.
• In the ensuing years, the emotion analytics market size is anticipated to witness swift expansion. The anticipated value is $8.65 billion in 2029, with a compound annual growth rate (CAGR) of 15.8%.
This growth in the projected period can be credited to the increased collaboration with IoT devices, progression in human-robot interaction, broadened usage in human resources, and the evolution in edge computing. Foreseen trends for the forecast period comprise emotionally intelligent chatbots and virtual assistants, emotional AI in remote work and collaboration tools, cross-industry partnership for standardization, and emotional-aware marketing strategies.
The continuous increase in the usage of the Internet of Things (IoT) is predicted to accelerate the development of the emotion analytics industry. IoT is a network consisting of interconnected devices, vehicles, appliances, and other objects which are integrated with sensors, actuators, software, and the ability to connect to the internet. This technology is gaining acceptance owing to its potential to facilitate smarter connections, enhance effectiveness, and offer instant data analysis in various sectors such as healthcare, manufacturing, and transportation. When emotion analytics is brought together with IoT devices, it can lead to more customised, adaptive, and intuitive experiences in diverse fields. This in turn, augments the overall usefulness and effectiveness of IoT applications. For example, data published by the UK's GSM Association, a non-profit industrial organization, in January 2022 expected a massive hike in global IoT connections from the 15.1 billion documented in 2021 to 23.3 billion by 2025. Consequently, the increased adoption of IoT is fuelling the expansion of the emotion analytics market.
The emotion analytics market covered in this report is segmented –
1) By Type: Text Analytics, Facial Analytics, Speech Analytics, Video Analytics
2) By Deployment Mode: On-premise, Cloud
3) By Enterprise Size: Large Enterprise, SME's
4) By Application: Customer Experience Management, Sales And marketing Management, Competitive Intelligence, Public Safety And Law Enforcement, Workforce Management
5) By End User: Retail, IT And Telecom, BFSI, Government, Defense And Security, Others End User
Subsegments:
1) By Text Analytics: Sentiment Analysis, Emotion Detection, Topic Modeling
2) By Facial Analytics: Facial Expression Recognition, Emotion Recognition From Images, Real-Time Facial Tracking
3) By Speech Analytics: Voice Emotion Recognition, Speech-To-Text Analysis, Tone And Pitch Analysis
4) By Video Analytics: Emotion Recognition In Videos, Behavioral Analysis, Scene Context Analysis
Dominant organizations in the realm of emotion analytics are creating groundbreaking technologies like emotion AI attention metric technologies to improve customer service through enhanced functionalities. Affective AI, otherwise known as Emotion AI or affective computing, is a subdivision of artificial intelligence that assesses, responds to, and mimics human emotional responses. For example, in September 2023, Affectiva, a software firm based in the US, introduced its cloud-based Emotion AI product, which incorporates a brand-new attention metric. In collaboration with Smart Eye's state-of-the-art automotive safety-standard eye tracking technology, this metric presents a significant advancement for marketers, advertisers, entertainment firms, and their market researchers in the appraisal of viewer engagement. This unique, comprehensive assessment delivers unrivaled accuracy and insight by examining head movement and eye direction.
Major companies operating in the emotion analytics market report are:
• Apple Inc.
• Google LLC
• Microsoft Corporation
• Deloitte Touche Tohmatsu Ltd.
• IBM Corporation
• Hexagon AB
• Tobii AB
• NVISO
• Gorilla Technology Group
• Cogito Corporation
• Kairos AR Inc.
• Noldus Information Technology
• Humanyze
• Sensum Co.
• Clarifai Inc.
• Emotiv Inc.
• Lexalytics Inc.
• Affectiva Inc.
• Beyond Verbal
• NuraLogix Corp.
• iMotions A/S
• Empath Inc.
• Audeering GmbH
• Nemesysco Ltd.
• Adoreboard
• Emotion Research Lab
• Neuromore
• Sentiance NV
North America was the largest region in the emotion analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the emotion analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.