How Has the Event Management Platform Market Evolved Historically and What is its Current Size?
The event management platform market has seen considerable growth due to a variety of factors.
• The size of the market for event management platforms has seen swift expansion in recent years. It is projected to escalate from $40.34 billion in 2024 to $45.23 billion in 2025, reflecting a compound annual growth rate (CAGR) of 12.1%.
The historic growth is driven by the increasing tendency towards event sponsorship and monetization, the shift towards digitalization, and integration with CRM and marketing platforms.
What is the Forecasted Market Size and CAGR for the Event Management Platform Market?
The event management platform market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, we expect a quick expansion of the event management platform market. It is projected to reach $71.83 billion by 2029, with a compound annual growth rate (CAGR) of 12.3%.
This growth over the forecast period is driven by the rising focus on analytics, the need for automation and efficiency, and the surge of hybrid and virtual events. Future trends to watch for include hybrid event solutions, AI and automation, the incorporation of virtual event platforms, the use of blockchain for enhanced security and transparency, and immersive technologies.
What Key Factors and Trends Are Driving The Growth Event Management Platform Market?
The rapid uptick in the use of virtual events is anticipated to spur the expansion of the event management platform market in the future. A virtual event denotes an entirely online gathering or conference, eliminating the need for in-person participation. These events utilise digital tools to craft engaging and dynamic experiences for participants, speakers, exhibitors, and sponsors. Event management platforms are indispensable for the coordination of successful virtual events, offering wide-ranging features, customization alternatives, and support services that ease the organising process, boost attendee engagement and provide invaluable insights to event planners. For example, a 2022 survey by Kaltura, an American software firm, sampled over 1250 organisers and attendees, revealed that 92% of organisers transitioned to virtual events for 2021, 94% are gearing up for virtual events for 2022, and 48% plan to escalate the count of virtual events they will host in the coming year. Consequently, the quickened acceptance of virtual events is facilitating the growth of the event management platform market.
What Are The Market Segments In The Event Management Platform Market?
The event management platform market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Deployment: On-Premise, Cloud-Based
3) By Application: Event Planning, Event Registration And Ticketing, Event marketing, Content Management, Networking Management, Analytics And Reporting, Audience Management And Communication, Visitor Management, Venue Management, Other Applications
4) By End User: Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations r Non-profitable Trusts Or Government Bodies, Other End Users
Subsegments:
1) By Hardware: Event Management Kiosks, Audio-Visual Equipment, Wearables, Sensors And RFID Tags
2) By Software: Event Planning And Scheduling Software, Ticketing And Registration Software, Event marketing Software, Event Analytics And Reporting Software, Mobile Event Apps, Virtual Event Platforms
3) By Services: Event Planning And Consulting Services, Event Staffing And On-site Support, Technical Support And Maintenance Services, Content Management And Production Services, Venue Management Services
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How Are New Trends Impacting The Size Of The Event Management Platform Market?
Leading businesses in the event management platform market are concentrating their efforts on developing unique platforms like Cvent Events+ to maintain their competitive edge and cater to the changing demands of the market. Cvent Events+ is a multi-functional platform tailored for event organization, aiding the promotion of upcoming events and webinars, and boosting audience discovery. For instance, Cvent Holding Corp., a technological firm based in the US, launched Cvent Events+ in July 2023. This inclusive event marketing and management platform boasts several features that aid event planners to advertise events, share video material, and boost audience engagement. Its design aims to facilitate year-round audience engagement through the use of video content. It is equipped with additional features such as event scheduling, event registration links, video channels, seamless integration, marketing and communication tools, mobile check-in, and a comprehensive event management software. These features present a complete package for event organizers to design, advertise, and conduct successful events while heightening attendee engagement and satisfaction.
Who Are the Key Players In The Event Management Platform Market?
Major companies operating in the event management platform market are:
• Cvent Holding Corp
• Eventbrite
• Active Network LLC
• Swapcard
• Bizzabo
• Airmeet Inc.
• Whova Inc.
• Splash Inc.
• Pathable Inc.
• Hubb Inc.
• BigMarker
• Aventri Inc.
• Goldcast
• WebEx Events LLC
• PheedLoop Inc.
• Zuddl
• Hopin
• Eventzilla
• Attendify
• Social Tables
• Gather
• EventMobi GmbH
• Hey Summit Ltd.
• vFairs
• Accelevents Inc.
• Intrado
• Eventdex LLC
• Boomset
• EventGeek Inc.
What Are The Regional Insights Into The Event Management Platform Market?
North America was the largest region in the event management platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
