The exercise and weight loss apps market has seen considerable growth due to a variety of factors.
• The exercise and weight loss apps market has grown significantly in recent years. It will increase from $0.96 billion in 2024 to $1.16 billion in 2025, with a CAGR of 20.7%.
The growth can be attributed to the rise in smartphone usage, growing health awareness, advancements in technology, increasing obesity rates, the shift to personalized fitness, and the influence of social media.
The exercise and weight loss apps market is expected to maintain its strong growth trajectory in upcoming years.
• The exercise and weight loss apps market is set to grow exponentially, reaching $2.44 billion by 2029 with a CAGR of 20.4%.
The growth drivers include rising smartphone use, wearable technology advancements, the prevalence of lifestyle diseases, demand for personalized fitness, AI and data analytics integration, and the shift towards remote and home-based workouts. Trends include wearable tech integration, AI personalization, virtual workout growth, gamified fitness, social community building, and corporate wellness partnerships.
The growing prevalence of obesity is expected to drive the growth of the exercise and weight loss apps market. Obesity is defined by a body mass index (BMI) of 30 or higher, often resulting from sedentary lifestyles, poor eating habits, and increased intake of high-calorie foods. Exercise and weight loss apps help manage obesity by tracking progress, offering guidance, and encouraging adherence to fitness and dietary goals. As of March 2024, the World Health Organization (WHO) reported that one in eight people worldwide were dealing with obesity, including 2.5 billion adults, 890 million of whom lived with obesity. These statistics highlight the demand for solutions like exercise apps, propelling the market's growth.
The exercise and weight loss apps market covered in this report is segmented –
1) By Device: Smartphones, Tablets, Wearable Devices
2) By Platform: Android, iPhone Operating System (IOS), Other Platforms
3) By Application: Lifestyle Monitoring, Diet Monitoring, Weight Monitoring, Exercise Monitoring, Other Applications
Subsegments:
1) Smartphones: iOS-Based Smartphones, Android-based Smartphones
2) Tablets: iOS-Based Tablets, Android-Based Tablets
3) Wearable Devices: Smartwatches, Fitness Trackers, Smart Rings
Major companies in the exercise and weight loss apps market are focused on creating workout-tracking technologies to expand their product range and serve health-conscious consumers. These technologies help monitor and record physical activity, providing valuable insights into users' fitness progress. For example, in October 2022, Insane AI, a fitness tech company based in India, launched an AI-powered fitness training app. This app uses AI to track workouts, offer real-time feedback on performance, and assist with posture correction. It features various workouts like HIIT, cardio, muscle training, yoga, balance, and agility drills, with interactive visuals and live feedback.
Major companies operating in the exercise and weight loss apps market are:
• Google LLC
• Nike Inc.
• Adidas AG
• Under Armour Inc.
• Garmin Ltd.
• ASICS Corporation
• Fitbit Inc.
• Weight Watchers International Inc.
• Beachbody LLC
• Noom Inc.
• Appinventiv Technologies Pvt. Ltd.
• FitOn Inc.
• Wahoo Fitness LLC
• MyFitnessPal Inc.
• DailyBurn Inc.
• Jawbone
• Lose It!
• PlateJoy Inc.
• Cult.fit
• Obé Fitness
• Gymshark Ltd.
• Fittr
• HealthifyMe Wellness Private Limited
• Nexercise Inc.
• StrongLifts
North America was the largest region in the exercise and weight loss apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exercise and weight loss apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.