What Is The Current and Historic Market Size Analysis Of The Eye Tracking Market?
The eye tracking market has seen considerable growth due to a variety of factors.
• The size of the eye tracking market has seen swift expansion in recent years. Its anticipated growth is from $2.22 billion in 2024 to $2.54 billion in 2025, with a compound annual growth rate (CAGR) of 14.6%.
The surge in the historic period is credited to factors such as academic and research applications, the rise of virtual reality (VR) and augmented reality (AR), the utilization of usability testing in user experience (UX) design, medical and healthcare applications, and the integration with the gaming industry.
What are the Market Size and Expected Growth Rates for the Eye Tracking Market?
The eye tracking market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of eye tracking is predicted to experience remarkable growth in the forthcoming years, eventually reaching $8.2 billion in 2029 with a compound annual growth rate (CAGR) of 34.1%.
This anticipated growth during the forecast period can be linked to broadened uses in the automotive industry, developments in wearable gadgets, creation of content based on attention, health monitoring, and biometrics, as well as increasing adoption of consumer electronics. Key trends in the forecast period include the emergence of remote work and collaboration tools, the use of accessibility and assistive technologies, advancements in market research and advertising, widespread use in consumer electronics, gaze-controlled advertising and market research, plus improvements in remote eye tracking.
Which Key Drivers Are Propelling The Eye Tracking Market's Growth?
The spike in demand for assistive communicators is anticipated to fuel the expansion of the eye-tracking market. These tools support those with communication disabilities by enhancing their ability to convey thoughts and needs. Eye-tracking technology lets users manage and navigate these assisting communicators by monitoring their eye movement, providing a more straightforward and effective communication method. A prominent example is a report put forth by The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) in May 2022, two significant UN bodies that focus on global health and child welfare. They revealed that there are over 2.5 billion people globally in need of at least one assistive product, like wheelchairs, hearing aids, or cognition-supporting apps. Moreover, the report emphasizes that this number is set to rise to 3.5 billion by 2050, mainly due to the worldwide population aging and surge in non-communicable diseases. Therefore, the surging demand for assistive communicators will likely enhance the eye-tracking market's growth.
What Are The Key Segments Within The Global Eye Tracking Market?
The eye tracking market covered in this report is segmented –
1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Component: Hardware, Software
3) By Location: Remote, Mobile
4) By Application: Healthcare, Retail, Research, Automotive, Consumer Electronics, Other Application
Subsegments:
1) By Eye Attached Tracking: Wearable Devices, Head-Mounted Displays (HMDs)
2) By Optical Tracking: Remote Eye Trackers, Camera-Based Systems, Video-Based Eye Tracking Solutions
3) By Electrooculography: Contact Electrooculography Devices, Non-Contact Electrooculography Devices, Research-Grade Electrooculography Systems
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How Are New Trends Impacting The Size Of The Eye Tracking Market?
Prominent organizations in the eye-tracking market are adopting strategies like developing contemporary solutions such as webcam eye-tracking to establish a competitive edge. This kind of technology employs a regular webcam or similar camera to promptly observe and interpret a user’s eye movements and gaze direction. An example of this is Tobii AB, a software company from Sweden, who in June 2024 introduced the Tobii Nexus, a webcam eye tracking product. The Tobii Nexus is a state-of-the-art webcam eye-tracking solution that can be easily integrated with standard webcams, hence, avoiding the requirement for specialized apparatus. This innovative solution's distinctive features include real-time eye-tracking abilities, accessible calibration, and compatibility with different software applications, making it perfect for research, accessibility, and user experience observation.
Who Are the Key Players In The Eye Tracking Market?
Major companies operating in the eye tracking market report are:
• Tobii AB
• Varjo
• Smart Eye AB
• RealEye
• Xsens Technologies B.V.
• Noldus Information Technology
• Seeing Machine
• Sensomotoric Instruments (SMI)
• iMotions A/S
• NovaSight
• Eyegaze Inc.
• Clearview Eye Clinic
• Element Human Ltd.
• Ergoneers GmbH
• Eye Tracking Inc.
• Gazepoint Research Inc.
• LC Technologies Inc.
• 4tiitoo AG
• The Eye Tribe
• Emotiv Inc.
• Mirametrix Inc.
• EyeTech Digital Systems
• Polhemus
• SR Research
• PRS IN VIVO
• Phoenix Research Labs
• GazeHawk
• Pupil Labs
What Are The Regional Insights Into The Eye Tracking Market?
North America was the largest region in the eye tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
