How Has the Eyelash Serum Market Evolved Historically and What is its Current Size?
The eyelash serum market has seen considerable growth due to a variety of factors.
• The market for eyelash serums has seen a substantial surge in its size in the past few years. Its growth is projected to continue from $1.14 billion in 2024, eventually reaching $1.25 billion in 2025, with an impressive compound annual growth rate (CAGR) of 9.8%.
The expansion during the historical period can be credited to an enhanced understanding of skincare, an increase in disposable income, evolving lifestyles, burgeoning urbanization, and an aging population.
What Does Future Hold for The Eyelash Serum Market By 2029?
The eyelash serum market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for eyelash serum is anticipated to witness a significant surge in the upcoming years. The growth is projected to reach $1.7 billion by 2029, with a compound annual growth rate (CAGR) of 8.1%.
This upsurge in the prediction period can be attributed to factors like increasing beauty consciousness, the rise of e-commerce, eco-friendly, and sustainable solutions, penetration into emerging markets, and the influence of social media and celebrities. Leading trends anticipated in the forecast period encompass smart and connected devices, incorporation of biometric data, artificial intelligence-enabled skincare assessment, dual-purpose devices, and advancements in materials and design.
What Are The Primary Growth Drivers In The Eyelash Serum Market?
The growth of the eyelash serum market is being fuelled by the escalating demand for cosmetics and personal care items. These products encompass a wide range of articles employed to enhance, modify or upkeep our looks, cleanliness, and overall health. Eyelash serum, a product utilized in the cosmetic and personal care industry, is meant to increase the growth of eyelashes, augment the look of the lashes, and add a new dimension to facial aesthetics. As an example, The Cosmetic, Toiletry, and Perfumery Association, located in the UK, reported that in May 2023, the sales volume of color cosmetics swelled to 118,172,000 units in 2022 from 112,257,000 units in 2021. Consequently, the escalating demand for cosmetics and personal care products will ignite the expansion of the eyelash serum market in future.
What Is The Segmentation Of The Global Eyelash Serum Market?
The eyelash serum market covered in this report is segmented –
1) By Type: Lash Primer, Peptides
2) By Ingredients: Organic, Conventional
3) By Distribution Channel: Hyper markets And Super markets, Specialty Stores, Online Sales Channel, Other Distribution Channels
Subsegments:
1) By Lash Primer: Conditioning Primers, Volumizing Primers
2) By Peptides: Growth Peptides, Conditioning Peptides
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How Are Emerging Trends Reshaping The Dynamics Of The Eyelash Serum Market?
Leading players in the eyelash serum industry are introducing novel products such as advanced sensitive eyelash conditioners that are specially designed for sensitive eyes. This innovative product is created to improve the condition and appearance of eyelashes, using encapsulated time-release technology aiming to cultivate lush, attractive lashes with lesser irritation. For example, in July 2022, RevitaLash Cosmetics, a U.S. company known for its eyelash, eyebrow, and hair-dedicated cosmetic products, introduced the RevitaLash Advanced Sensitive Eyelash Conditioner. This is the inaugural lash serum developed by an ophthalmologist explicitly for sensitive eyes. The conditioning serum is intended to enhance the wellness and looks of lashes, employing a gentle encapsulated time-release technology suitable for sensitive eyes, and is brimming with potent peptides and plant-based compounds that defend against damage and brittleness while augmenting moisture and sheen. This results in striking and lush eyelashes. The product is deemed safe for those with sensitive eyes, contact lens users, and individuals with eyelash extensions.
Who Are the Key Players In The Eyelash Serum Market?
Major companies operating in the eyelash serum market report are:
• LVMH Group
• Christian Dior S
• L'Oréal S.A
• Estée Lauder Companies
• Shiseido Company
• Rimmel London
• Neutrogena
• Maybelline
• Allergan PLC
• RapidLash
• E.l.f. Cosmetics Inc.
• Tarte Cosmetics
• Rodan & Fields
• Lancer
• Too Faced
• Benefit Cosmetics LLC
• Topix Pharmaceuticals Inc.
• Peter Thomas Roth
• Neulash
• Pacifica Beauty LLC
• RevitaLash
• Covergirl
• Grande Cosmetics LLC
• Vichy
• Ardell International Inc.
• Lash Food
• Skin Research Laboratories
• JB Cosmetics Group
• Replenix
• Olay
What Are The Regional Insights Into The Eyelash Serum Market?
Asia-Pacific was the largest region in the eyelash serum market in 2024. The regions covered in the eyelash serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
