The facial beauty devices market has seen considerable growth due to a variety of factors.
• The market size of facial beauty devices has seen a steep uptick in recent years. There will be an increase from $18.81 billion in 2024 to $22.35 billion in 2025, boasting a compound annual growth rate (CAGR) of 18.8%.
This surge during the historic period is backed by factors such as rising consumer consciousness, clinical studies and an expansion in the availability of facial beauty devices.
The facial beauty devices market is expected to maintain its strong growth trajectory in upcoming years.
• The market for facial beauty devices is anticipated to witness substantial growth in the coming years. The market size is predicted to reach $40.95 billion by 2029, registering a compound annual growth rate (CAGR) of 16.3%.
The expansion during the prediction period can be ascribed to a surging demand for non-invasive Skincare solutions, the growing influence of facial beauty device, an uptick in affordability, need for evidence-backed skincare solutions, and a broadening customer base along with market presence. Key trends for the forecast period encompass the incorporation of state-of-the-art technologies, intelligent features, non-invasive anti-aging treatments, adjustable skincare technology, and growth and novelty within the facial beauty device market.
The escalating number of skin issues is predicted to boost the facial beauty device market's growth in the future. Skin issues pertain to conditions that impact the surface of the skin, leading to various symptoms like acne, rashes, burning, itching, and changes in skin color. The upsurge in awareness related to skin problems, coupled with the quest for personalized skincare routines, has fueled the demand for facial beauty devices. These devices provide a plethora of advantages for different skin problems, enhancing the overall health and look of the skin when used properly and regularly. For example, as per Cancer Australia, a cancer management agency based in Australia, there were 18,257 new cases of skin melanoma recorded in Australia in 2023, up from 15,628 cases in the preceding two years. As such, the increasing occurrence of skin issues inspires the growth of the facial beauty device market.
The facial beauty devices market covered in this report is segmented –
1) By Type: Cleansing Devices, Oxygen And Steamer, Dermal Rollers, Acne Removal Devices, Hair Removal Devices, Other Types
2) By Mode Of Operation: Electric, Battery Operated, Manual, Devices, Other Modes Of Operations
3) By Application: Beauty Salon, Household, Other Applications
Subsegments:
1) By Cleansing Devices: Facial Brushes, Sonic Cleansing Devices, Foaming Cleansing Devices
2) By Oxygen And Steamer: Facial Steamers, Oxygen Infusion Devices
3) By Dermal Rollers: Microneedling Rollers, Cosmetic Rollers
4) By Acne Removal Devices: Acne Extractors, Blue Light Therapy Devices
5) By Hair Removal Devices: IPL (Intense Pulsed Light) Devices, Laser Hair Removal Devices
6) By Other Types: LED Light Therapy Devices, Anti-Aging Devices, Skin Tightening Devices
Leading companies in the facial beauty device market like AMIRO are concentrating on the use of progressive smart technologies such as optoelectronic technology to establish their dominance. Optoelectronic technology involves the creation and production of hardware to convert electrical energy into light, primarily employing photovoltaic or light-emitting tools in practical applications. To illustrate, in September 2023, AMIRO, a skincare and beauty tech enterprise based in China, introduced the AMIRO S2 SEAL, a skin-tightening device, and AMIRO LumoMax, an LED light facial beauty instrument. The AMIRO LumoMax's user-friendly design offers post-surgical facial care by providing five different daily treatment options: whitening, soothing, acne removal, sleep, and privacy. Conversely, the AMIRO S2, which is an enhanced version of AMIRO's original beauty stamping gadget, allows precise anti-aging treatment through a four-color zoning mask, eliminating the need for device or setting modifications. Both of these innovations highlight AMIRO's commitment to accurate skincare and their inventive application of precision science and extensive optoelectronic incorporation within the skincare sector.
Major companies operating in the facial beauty devices market are:
• Hitachi Ltd.
• Procter and Gamble
• Panasonic Corporation
• L'Oréal S.A.
• Philips N.V.
• NuFace
• MTG Co. Ltd.
• Clinique Clinique Laboratories
• Nu Skin Enterprises
• Conair Corporation
• Remington
• Lumenis
• Face Gym
• SSENSE
• Ya Man ltd.
• Clarisonic Inc.
• LYMA
• TRIA Beauty Inc.
• Quasar MD
• Habalan Med Beauty Co. Ltd.
• Newa
• Ziip Beauty
North America was the largest region in the facial beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.