What Is The Current and Historic Market Size Analysis Of The Facial Makeup Market?
The facial makeup market has seen considerable growth due to a variety of factors.
• In the past few years, there has been a robust expansion in the facial makeup market size. The market is expected to rise from $9.73 billion in 2024 to $10.44 billion in 2025, achieving a compound annual growth rate (CAGR) of 7.3%.
The past growth can be ascribed to heightened consumer consciousness about the ingredients used, a surge in beauty awareness, current consumer patterns, the wave of clean beauty, and trends towards health and wellness.
What Is The Forecast For The Facial Makeup Market Size?
The facial makeup market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the facial makeup market is forecasted to experience robust expansion, reaching a value of $13.07 billion in 2029, with a compound annual growth rate (CAGR) of 5.8%.
This growth over the forecast period can be linked to the emergence of e-commerce and multi-channel retail, an increasing number of young professionals and working women, the surge in influencer marketing, diversity and inclusion, and collaborations with celebrities and designers. Notable trends within this forecast period are adherence to regulations and concerns about safety, advancements in formulation and application technology, hyper-personalization through AI and AR, emphasis on diversity and inclusivity, and sustainable packaging.
What Are The Essential Drivers Behind The Growth Of The Facial Makeup Market?
The facial makeup market is anticipated to expand due to the surging influence of influencer marketing. This form of marketing, which involves collaboration with social media personalities who have a substantial following, serves to endorse a brand's offerings. The application of influencer marketing in promoting facial makeup products includes showcasing the products in use, delivering product assessments, and providing makeup advice. This strategy enables beauty companies to reach a larger audience, enhance brand recognition, and increase sales significantly. As an illustration, Benchmark Company LLC, an American venture capital firm, reported that in February 2024, influencer marketing saw an impressive surge, reaching $21.1 billion in 2023, marking a 29% growth from $16.4 billion documented in 2022. Hence, the escalating trend of influencer marketing is propelling the growth of the facial makeup market.
How Is The Global Facial Makeup Market Divided Into Key Segments?
The facial makeup market covered in this report is segmented –
1) By Type: Face Powder, Concealer, Foundation, Blush, Contouring And Highlighting, Bronzer, Primer, Other Types
2) By Source: Natural, Organic, Chemical
3) By Price: Economic, Premium
4) By Distribution Channel: Hyper markets Or Super markets, Specialty Stores, Online, Other Distribution Channels
5) By End-User: Women, Men
Subsegments:
1) By Face Powder: Loose Powder, Pressed Powder, Translucent Powder
2) By Concealer: Liquid Concealer, Cream Concealer, Stick Concealer
3) By Foundation: Liquid Foundation, Cream Foundation, Stick Foundation, Powder Foundation
4) By Blush: Powder Blush, Cream Blush, Liquid Blush
5) By Contouring And Highlighting: Contour Creams And Sticks, Highlighting Powders And Liquids, Contour Palettes
6) By Bronzer: Powder Bronzer, Cream Bronzer, Liquid Bronzer
7) By Primer: Mattifying Primer, Hydrating Primer, Pore-Filling Primer
8) By Other Types: Setting Spray, Tinted Moisturizers, BB And CC Creams
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Which Emerging Market Trends Are Altering The Facial Makeup Industry?
Leading businesses in the facial makeup sector are devising cutting-edge technologies like handheld makeup applicators and electronic eyebrow applicators to better accessibility and user satisfaction. These tools are innovative inventions intended to improve the precision and efficacy of makeup application for users. For instance, L'Oréal S.A., a personal care products company in France, introduced two path-breaking beauty devices, the HAPTA handheld makeup applicator and Brow Magic, in January 2023. HAPTA is engineered to enable people with limited mobility or tremors to apply makeup independently, thanks to stabilizing technology created in partnership with Verily which simplifies applying lipstick. Brow Magic, created collaboratively with Prinker Korea Inc., a Korean technology corporation, is an electronic eyebrow applicator that molds tailored brow shapes utilizing a smartphone application. This gadget employs advanced printing technology for precise results.
Who Are the Key Players In The Facial Makeup Market?
Major companies operating in the facial makeup market are:
• Procter & Gamble
• Shiseido Company
• Limited
• L'Oréal
• Coty Inc.
• Estée Lauder Companies
• Avon Company
• Revlon
• Amway Corp.
• LVMH Moet Hennessy Louis Vuitton
• Oriflame Holding AG
• Kao Corporation
• Unilever
• Lotus Herbals
•
• Oriflame Cosmetics AG
• CHANEL
• Giorgio Armani S.p.A.
• Johnson & Johnson ServicesInc.
• Natura and Co Holding SA
• Clarins Group
• Henkel AG & Co. KGaA
• L Brands
• Lakme
• Dr. Babor GmbH and Co. KG
• Groupe Clarins
• Grupo Boticario
• Kose Corp.
• Mary Kay Inc.
• Nature Republic OC
• Nutriglow Cosmetics Pvt. Ltd.
What Are The Regional Insights Into The Facial Makeup Market?
North America was the largest region in the facial makeup market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
