The fish sauce market has seen considerable growth due to a variety of factors.
• In recent times, there has been a robust growth in the market size of fish sauce. The rise is expected to continue from $18.47 billion in 2024 to $19.8 billion in 2025, with a compound annual growth rate (CAGR) of 7.2%. Factors behind this increase during the historic period include culinary diversity, cuisine globalization, shifts in dietary habits, cultural impacts, and heightened consumer knowledge.
The Fish Sauce market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the fish sauce market size is predicted to experience significant growth, surging to $25.51 billion by 2029 with a compound annual growth rate (CAGR) of 6.5%.
This growth during the forecast period can be credited to ongoing culinary adventures, increasing health awareness, global fusion cuisine trends, growing interest in umami flavors, and penetration into new markets. Expansion of use of fish sauce in culinary arts, innovations in packaging for ease, growth in demand for high-end and specialty brands, fusion flavor and blend exploration, growing health benefits awareness, and the internationalization of fish sauce brands are the key trends predicted for the forecast period.
The escalating demand for seafood is predicted to fuel the growth of the fish sauce market. Seafood is a widely recognized global dish that is renowned for its unique tastes and textures, in addition to being a great source of protein and minerals. Many popular seafood meals incorporate fish sauce. With more individuals getting familiar with its flavor and incorporating it in their seafood dishes, the demand for fish sauce is on the rise. For example, the National Oceanic Atmospheric Administration (NOAA), a scientific and regulatory agency from the US, released data in September 2022 revealing that approximately 70-85% of all seafood consumption in the US is believed to be from imported goods. Furthermore, Statistics Iceland, a government agency based in Iceland, reported in July 2022 that the total fish catch for June 2022 was around 35,000 tons, marking a 14 thousand tons increase compared to June 2021. Hence, the rising demand for seafood is expected to contribute to the progression of the fish sauce market.
The fish sauce market covered in this report is segmented –
1) By Product Type: Korean Fish Sauce, Japanese Fish Sauce, Southeast Asian Fish Sauce, Western Fish Sauce
2) By Flavor: Plain, Spiced
3) By Price: Basic, Premium
4) By Distribution Channel: Super market And Hyper market, Convenience Stores, Specialty Stores, Online Retailers
5) By Application: Domestic Use, Restaurants, Food Industries
Subsegments:
1) By Korean Fish Sauce: Anchovy-Based Fish Sauce, Other Fish-Based Korean Sauces
2) By Japanese Fish Sauce: Shoyu (Soy Sauce) with Fish, Other Fermented Fish Sauces
3) By Southeast Asian Fish Sauce: Vietnamese Fish Sauce (Nuoc Mam), Thai Fish Sauce (Nam Pla), Other Regional Varieties
4) By Western Fish Sauce: Mediterranean Fish Sauce, Other Western Condiment Variants
A trend gaining popularity in the fish sauce market is product innovation. This involves the introduction of unconventional fish sauces, produced using modern techniques and premium ingredients. Such developments have increased the usage of fish sauce in dishes and cuisines where it wouldn't typically be found. For example, in January 2022, Sozye, a sauce manufacturing company headquartered in the UK, launched its plant-based fish sauces known as nish, noyster, and noya. These sauces are eco-friendly and apt for non-traditional dishes.
Major companies operating in the fish sauce market include:
• Tang Sang Hah Co. Ltd.
• Masan Group
• Thai Preeda Co. Ltd.
• Shantou Haimao Foodstuff Factory Limited Company
• Teo Tak Seng Fish-Sauce Factory Co. Ltd
• Thai Fishsauce Factory Squid Brand Co Ltd
• Rayong Fish Sauce Industry Co. Ltd
• Pichai Fish Sauce Co. Ltd
• Halcyon Proteins PTY Ltd
• Hung Thanh Co. Ltd.
• Unilever PLC
• Nestle S.A.
• Louisiana Fish Fry
• Pantainorasingh Manufacturer Co. Ltd.
• Phu Nhi
• Thanh Hung Co. Ltd
• Viet Phu Inc.
• Shantou Fish Sauce Factory Co. Ltd.
• Rungroj Fish Sauce Co. Ltd.
• Cholimex Food Company
North America was the largest region in the fish sauce market in 2024. The regions covered in the fish sauce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa