How Has the Frozen Pizza Market Evolved Historically and What is its Current Size?
The frozen pizza market has seen considerable growth due to a variety of factors.
•In recent times, there has been consistent growth in the size of the frozen pizza market. This growth is expected to continue from $20.87 billion in 2024 to an estimated $21.89 billion in 2025, with a compound annual growth rate (CAGR) of 4.9%.
The gradual increase during the historic period can be credited to factors such as the convenience and time-efficiency offered by frozen pizzas, shifts in consumer lifestyles, the expansion of retail distribution channels, a broader range of varieties and innovative touches, as well as economic influences.
What is the Forecasted Market Size and CAGR for the Frozen Pizza Market?
The frozen pizza market is expected to maintain its strong growth trajectory in upcoming years.
• The market for frozen pizzas is predicted to witness consistent expansion in the upcoming years. By 2029, it is anticipated to increase to a value of $26.26 billion, with an annual compound growth rate (CAGR) of 4.7%.
The projected growth during the forecast period can be credited to factors such as heightened focus on health and wellness, the rise of e-commerce, issues around sustainability, expansion of the global market, and consumer preferences for customization and personalization. Key trends projected for this duration include the popularity of plant-based and gluten-free options, artisan and specialty pizzas, clean-label products, inventive flavors and toppings, and intelligent packaging solutions.
What Are The Key Drivers Fueling Growth In The Frozen Pizza Market?
The expected growth of the frozen pizza market in the imminent future is being driven by the burgeoning trend of online shopping. Online shopping, or procuring goods and services from the internet through an e-commerce platform, offers people the luxury to order frozen pizza from their homes and receive it right at their doorstep. It presents a host of different frozen pizza brands and flavors that may not be accessible in local grocery stores. For example, Tidio Sp. z o.o., an American software firm noted in April 2023 that the count of digital shoppers climbed from 268.2 million in 2022 to 274.7 million in the US. Additionally, there was an increase in global digital buyers from 2.14 billion in 2021 to 2.30 billion in 2022, and there was a rise of 4.4% in online shopping between 2020 and 2021. As a result, the surged interest in online shopping is fueling the frozen pizza market.
What Are The Principal Market Segments In The Global Frozen Pizza Industry?
The frozen pizza market covered in this report is segmented –
1) By Product: Regular Frozen Pizza, Premium Frozen Pizza, Gourmet Frozen Pizza
2) By Crust Type: Pan, Thin Crust, Stuffed Crust, Other Crust Types
3) By Topping: Cheese, Meat, Fruits And Vegetables, Other Toppings
4) By Distribution Channels: Hyper markets, Super markets, Convenience Stores, Specialty Stores, Non-Store Based
5) By End-Use: Young Generation Consumers, Old Generation Consumers, Working Class Population
Subsegments:
1) By Regular Frozen Pizza: Cheese Pizza, Pepperoni Pizza, Sausage Pizza, Vegetable Pizza
2) By Premium Frozen Pizza: Specialty Toppings, Gluten-Free Options, Extra Cheese Varieties
3) By Gourmet Frozen Pizza: Unique Flavor Combinations, Ethnic Varieties, Handcrafted Or Chef-Inspired Recipes
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Which Emerging Market Trends Are Altering The Frozen Pizza Sector?
In the frozen pizza industry, product innovation is becoming a notable trend. Major enterprises in the market are concentrating on formulating novel products to consolidate their market standing. In November 2022, General Assembly Holdings Limited, a Canadian-based fast-casual high-end restaurant operator, introduced the world's first frozen pizza made with Impossible beef, a plant-based product. This groundbreaking pizza, dubbed the New York Sicilian, consists of entirely naturally leavened dough, seasoned Impossible Beef, red onions, Lombardi peppers, and mozzarella. These pizzas are partially baked and then frozen using advanced freezing techniques. The dough contains a mix of wheat flour, rye flour, barley malta, soy protein, coconut oil, and potato starch. The New York Sicilian pizza presents an ideal choice for individuals seeking a scrumptious and fulfilling plant-based meal and also serves as a rich source of protein and fiber.
Who Are the Key Players in the Frozen Pizza Market?
Major companies operating in the frozen pizza market include:
• Nestle S.A.
• Tyson Foods Inc.
• Kraft Foods Group
• General Mills Inc.
• Conagra Brands Inc.
• BRF S.A.
• Ajinomoto Co Inc.
• Bimbo Bakeries USA
• ITC Limited
• Maple Leaf Foods Inc.
• Pinnacle Foods Inc.
• Calbee Inc.
• California Pizza Kitchen Inc.
• Bellisio Foods Inc.
• Beyond Meat Inc.
• Amys Kitchen Inc.
• Schwans Consumer Brands Inc.
• Daiya Foods Inc.
• Atkins Nutritionals Inc.
• Newmans Own
• Die Dr Oetker GmbH
• Hansen Foods LLC.
• Anhui Lejinji Food Co. Ltd.
• Miltons Craft Bakers
• One Planet Pizza
• Freiberger Lebensmittel GmbH
• Jacks Pizza
• Turtle Island Foods
• McCain Foods Ltd.
What are the Regional Insights into the Frozen Pizza Market?
North America was the largest region in the frozen pizza market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen pizza market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
