How Has the Frozen Potato Market Size Evolved in Recent Years?
The frozen potato market has seen considerable growth due to a variety of factors.
• In recent times, the size of the frozen potato market has seen robust growth. It is projected to expand from $66.32 billion in 2024 to $70.42 billion in 2025, with a compound annual growth rate (CAGR) of 6.2%.
The growth experienced during historical periods can be credited to elements like evolving consumer lifestyles, an increase in fast food restaurants, the international expansion of the frozen potato industry, urban development, and a heightened demand for convenience foods.
What Is The Forecast For The Frozen Potato Market Size?
The frozen potato market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations point to a steady expansion of the frozen potato market in the following years, with an increase to $85.31 billion in 2029, demonstrating a compound annual growth rate (CAGR) of 4.9%.
The enlarged growth during the predicted period may be due to factors such as increased urbanization and changing lifestyle patterns, heightened awareness of the health advantages of freshly harvested produce, the prevalence of fast-food and informal dining outlets, a surge in the need for easy-to-prepare food, and a growing preference for organic and non-GMO frozen potato products. Key trends for the forecast period encompass healthier and specialized choices, plant-based substitutes, and sustainable and organic selections.
What Are The Essential Drivers Behind The Growth Of The Frozen Potato Market?
The expansion of the fast food industry is anticipated to spur the development of the frozen potato market in the future. The quick-service meal segment of the food industry is what characterizes the fast food sector. Because of their convenience, uniformity, and extended shelf life compared to fresh potatoes, frozen potatoes have gained immense popularity in this sector and cater to those in search of a seemingly healthier or less processed alternative. For example, Budget Branders, a food and beverage firm based in the US, estimated that around $200 billion was invested in fast food annually in 2023, which is projected to escalate to $931.7 billion by 2027 in the US. Furthermore, 50 million Americans consume fast food on a daily basis. Thus, the booming fast food industry is propelling the frozen potato market's growth.
How Is The Global Frozen Potato Market Divided Into Key Segments?
The frozen potato market covered in this report is segmented –
1) By Products: Potato Fried, Potato Wedges, Stuffed Potatoes, Potato Slices, Potato Chunks, Potato Dices, Baked Potato, Other Products
2) By Distribution Channel: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End-User: Commercial Use, Residential Use
Subsegments:
1) By Potato Fried: French Fries, Crinkle-Cut Fries, Shoestring Fries, Curly Fries
2) By Potato Wedges: Seasoned Wedges, Plain Wedges
3) By Stuffed Potatoes: Cheese-Stuffed Potatoes, Meat-Stuffed Potatoes, Vegetable-Stuffed Potatoes
4) By Potato Slices: Plain Potato Slices, Seasoned Potato Slices
5) By Potato Chunks: Plain Potato Chunks, Seasoned Potato Chunks
6) By Potato Dices: Hash Browns, Diced Seasoned Potatoes
7) By Baked Potato: Whole Baked Potatoes, Baked Potato Halves, Seasoned Baked Potatoes
8) By Other Products: Mashed Potatoes, Potato Pancakes, Potato Tots, Potato Croquettes
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What Trends Are Shaping The Frozen Potato Market?
Key players in the frozen potato market are concentrating on creating inventive potato items, including frozen potato products, to keep pace with consumer trendshifts, address the changing consumer needs, and exploit new market potentials. Frozen potato goods encompass a range of food products made from potatoes that have been processed, frozen, and packaged for easy storage, transportation, and consumption. For example, Amul, a dairy company from India, introduced frozen potato products including French fries, potato wedges, hash browns, and burger patties in India in November 2022. This product range, in its endeavor to lessen reliance on dairy and uncover novel opportunities in the food sector, is complemented by Amul's diversification into other food categories, such as butter cookies and frozen potatoes. This strategy aims to utilize its existing infrastructure and distribution channels to broaden its product range.
Who Are the Key Players In The Frozen Potato Market?
Major companies operating in the frozen potato market report are:
• Mondelez International Inc.
• The Kraft Heinz Company
• General Mills Inc.
• J.R. Simplot Company
• Lamb Weston Holdings Inc.
• Greenyard Group
• Koninklijke Cosun U.A.
• Cooperative Koninklijke Cosun U.A.
• The Hain Celestial GroupInc.
• McCain Foods Limited
• Farm Frites International B.V.
• Simplot Australia Pty Ltd.
• Cavendish Farms
• Riviana Foods Inc.
• Alexia Foods
• Aviko Holding B.V.
• Agristo N.V
• Kronos Foods Corp
• Keybrand Foods Inc.
• Bart’s Potato Company
• Himalaya Food International Ltd.
• AGRARFROST GMBH & CO. KG
• Pizzey Ingredients Ltd.
• 11er Nahrungsmittel GmbH
• Bannisters’ Farm Ltd.
• Linwood Crops Ltd.
• Mainland Frozen Foods Ltd.
• Joy Wing Mau Agricultural Products Processing Factory
What Are The Regional Insights Into The Frozen Potato Market?
Asia-Pacific was the largest region in the frozen potato market in 2024. The regions covered in the frozen potato market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
