What is the Historic and Current Scenario of the Ginger Beer Market?
The ginger beer market has seen considerable growth due to a variety of factors.
• The growth of the ginger beer market size has been robust in the last few years. It is anticipated to increase from $7.94 billion in 2024 to $8.54 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 7.6%. Reasons for the growth during the historical period include cultural and heritage importance, the rise of the craft beverage movement, health and wellness trends, mixology and cocktails, flavor revolutions, and niche and premium markets.
How Does the Forecast Look for the Ginger Beer Market?
The Ginger Beer market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for ginger beer is predicted to experience robust expansion in the coming years, plateauing at $11.39 billion in 2029 with a compound annual growth rate (CAGR) of 7.5%.
This growth in the projected period can be attributed to various factors such as heightened health awareness, flavor variety, branding and premiumization, influence of global cuisine, sustainable and ethical procedures, and the convenience of consumption on the move. Key market trends in the forecast period include the alcoholic ginger beer segment, global flavor tendencies, eco-friendly packaging methods, on-the-go convenience, and a marketing focus on skill and artistry.
What Are The Leading Drivers Of Growth In The Ginger Beer Market?
The escalating consciousness about health and wellbeing is predicted to boost the expansion of the ginger beer market in the future. The term health and wellness encompasses the overall equilibrium of a person's physical, social, spiritual, emotional, intellectual, environmental, and occupational state of being. Ginger is known to alleviate nausea and soothe the upset stomach caused by stomach viruses, severe migraines, chemotherapy or morning sickness during pregnancy. The ginger oil present in ginger beer is rich in antioxidants, molecules that safeguard cells from damage, potentially leading to sickness. For instance, The Office for National Statistics, a UK-based body, reported in November 2023 that from April 2022 to March 2023, adults in Great Britain who declared being in "good health" had a life satisfaction score 30.0% higher than those who didn't. Consequently, the escalating consciousness about health and wellbeing is projected to fuel the expansion of the ginger beer market.
How Are The Segments Defined Within The Global Ginger Beer Market?
The ginger beer market covered in this report is segmented –
1) By Type: Alcoholic, Non-alcoholic
2) By Process: Fermented, Non-Fermented
3) By Distribution Channel: Supermarket, Convenience Stores, Specialty Stores, Online Stores
4) By Application: Retail, Catering
Subsegments:
1) By Alcoholic: Craft Ginger Beer, Commercial Ginger Beer, Spiced Ginger Beer
2) By Non-Alcoholic: Traditional Ginger Beer, Sparkling Ginger Beer, Organic Ginger Beer
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How Are New Trends Expected To Influence The Growth Of The Ginger Beer Market?
Major companies involved in the ginger beer market are concentrating on launching spicier versions of ginger beers to respond to the increasing demand for unique and robust flavors among consumers. This is part of their strategy to expand their range of products and to cater to exciting taste choices. Spicy ginger beer is characterized by a bolder ginger taste, often heightened by other spices or ingredients. This beer blends natural tastes with genuine brewed ginger, assuring a total flavor that is both sharp and refreshing. For illustration, in September 2024, Canada Dry Mott's, Inc., a Canadian company, introduced a fresh ginger beer designed to give a rejuvenating effect without intense spiciness. The product is offered in mini cans (6 x 222 mL), making it handy for sharing or consuming while moving. The packaging selected suits contemporary consumer preferences for mobility and quantity control.
Who Are the Key Players In The Ginger Beer Market?
Major companies operating in the ginger beer market include:
• Brooklyn Brewery
• Fever-Tree
• Bundaberg Brewed Drinks
• Crabbie's
• Q Mixers
• Belvoir Fruit Farms
• Maine Root Handcrafted Beverages
• Goslings
• Fentimans
• Reeds Inc.
• Cock'n Bull
• Old Jamaica Ginger Beer
• Bruce Cost Ginger Ale
• Boylan Bottling Co.
• Canada Dry
• Zevia
• Barritt’s
• Blenheim Ginger Ale
• Franklin & Sons
• Thomas Henry
• Great Jamaican Ginger Beer Co.
• Polar Beverages
• Bundaberg
• Olde Brooklyn
• Stoney Tangawizi
• Seagram's
• BrewDog
• The Ginger People
• Whole Earth
• Maine Root
What Is The Most Dominant Region In The Ginger Beer Market?
North America was the largest region in the ginger beer market share in 2024. The regions covered in the ginger beer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
