The ecotourism market is on a growth trajectory, projected to increase from $219.53 billion in 2023 to $249.16 billion in 2024, reflecting a CAGR of 13.5%. This growth is attributed to the rising demand for authentic travel experiences and government initiatives promoting responsible tourism. By 2028, the market is expected to reach $428.97 billion, with a CAGR of 14.5%. Key drivers include the rise of regenerative travel and partnerships with conservation organizations.
Major Driver In The Ecotourism Market
The ecotourism market is anticipated to thrive due to the increasing availability of eco-friendly tourist accommodations. These accommodations prioritize environmental sustainability, employing green practices to ensure non-toxic, safe, and energy-efficient stays for tourists. The adoption of ecologically friendly designs and operations, such as reducing pollutant emissions and conserving water and energy, aligns with the growing demand for eco-friendly options. This shift is evident in the international tourism sector, with the number of visitors to the US reaching 22.1 million in 2021. The expanding availability of eco-friendly accommodations is a key driver for the ecotourism market, with market sizes projected at X in 2023, Y in 2024, and Z in 2028.
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Ecotourism Market Competitive Landscape
Marriott International Inc., TUI Group, Booking Holdings Inc., Airbnb Inc., Accor S.A., Kynder Travel, BCD Travel, andBeyond, G Adventures Ltd., JTB Corporation, Goway Travel Ltd., Natural Habitat Adventures, Travel Leaders Group, Intrepid Group Ltd., National Geographic Partners LLC, Responsible Travel, Small World Journeys Ltd., SteppesTravel Ltd., Rickshaw Travel, Experience Travel Group, Adventure Alternative Ltd., Aracari Travel, Undiscovered Mountains, Conservation Capital LLC, Nature Discovery, Baobab Tourism, NuMundo, New Worlder Journeys, Gondwana Ecotours, Byway Travel, Earth Changers, Hilton Worldwide Holdings Inc., InterContinental Hotels Group PLC, Expedia Group Inc., TripAdvisor Inc., American Express Global Business Travel, Flight Centre Travel Group Limited
Key Ecotourism Market Trend
Strategic partnerships and collaborations are becoming increasingly popular in the ecotourism market. Key players are focusing on these partnerships to strengthen their market position. For example, in October 2021, Frosch International Travel, a US-based sustainable tourism agency, acquired a 51% stake in Conlin Travel’s corporate division. This collaboration is designed to give Frosch a presence in the Great Lakes region while providing Conlin Travel with access to essential resources and Frosch's specialized technology solutions.
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Ecotourism Market Segmentation
The ecotourism market covered in this report is segmented –
1) By Type: Alternative Tourism, Responsible Tourism, Sustainable Tourism, Community Tourism
2) By Traveler Type: Solo Traveler, Group Traveler
3) By Age Group: Generation X, Generation Y, Generation Z
4) By Sales Channel: Travel Agent, Direct
By Geography:The regions covered in the ecotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the ecotourism market share in 2023.
The Ecotourism Global Market Report 2024 furnishes information about the global ecotourism market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
